Ad Agency

FCB International President Sébastien Desclée announced the creation of the FCB&FiRe network: the result of a new alliance between FCB and FiRe Advertainment.

The recent outcry about headline speakers at CES ignited another round of debate and discussion about our industry’s diversity/gender equality issues. Yes, it would have been better had there been a more diverse slate of CES presenters. And all conference and event planners — including the ANA — need to ensure that we practice what we preach. I know we don’t always get it right, so we need to do a better job to create agendas inspired by a diverse slate of speakers.  By Bob Liodice, CEO, ANA

Expect the trend of marketers expanding and/or launching in-house agencies to continue in 2018. If the Ad Age 2017 Marketer of the Year does its creative in-house, that’s certainly a model that should be considered for many others.  By Bill Duggan, Group EVP, ANA

A survey of senior ad buyers worldwide reveals a range of issues many have when it comes to programmatic advertising.

GALLEGOS United announced it has hired Dino Spadavecchia as executive creative director. Spadavecchia will oversee development and execution of creative concepts for all clients.

In the 2018 RSW/US New Year Outlook Report, it unearthed a significant shift in the market that might have bigger, full service shops a bit concerned.  Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster shops at what could be considered an alarming pace.

Republica announced today that it has been selected as the global strategic agency for Azamara Club Cruises, a ​subsidiary ​of ​Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.

Available for download.

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Agencies are filled with smart, funny, creative and extremely talented people. When given a boundary-pushing brief that challenges them, they will rise to the occasion, and then some.  by Maarten Albarda

Republica partnered with non-profit organization, Amigos For Kids, to create a powerful PSA aimed at raising awareness about the subtle signs of child abuse that, tragically, often go unnoticed. Inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.

Newlink announced it has been appointed as Agency of Record for Solmar Hotels & Resorts in Cabo San Lucas.

HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.

The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign, has announced that they are consolidating advertising efforts to a single agency – GALLEGOS United.

Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being named the U.S. agency of record (AOR) for Ana G. Méndez University System (AGMUS

We’re all familiar with “Plan B.”  It emerges out of the haze when Plan A has self-destructed for one of a thousand reasons.  An unexpected snowstorm cancels our flight. We’ll have to scrub a key meeting.  Too bad.  On to Plan B.  If  there is no Plan B, we’ll have to improvise.  We’re usually unhappy with Plan B.  It’s a necessity, born of circumstance.  We shrug our shoulders, wistful and disappointed.  Oh, well.  Plan A was so much better!  But … it isn’t happening.  By Michael Farmer

Republica marks its 11th anniversary having recently won a total of 27 industry awards, including three National ADDY Awards, nine W³ Awards, and 15 Davey Awards. The awards honor excellence in creative, social and digital.

What are the steps that creative ad agencies can take to rekindle revenue growth?  We recall that agency fees have been under downwards pressure for quite some time due to brand globalization, client obsession with “shareholder value,” the rise of procurement, the fragmentation of media, the scrapping of AOR relationships and the stagnation of brand growth.  These factors have driven fees downwards and reduced the length of client relationships.  The agency scramble for new business has pitted agency against agency in an industry price war.  Where is this headed?  Can any agency “break out” of this deadly cycle and join the Madison Avenue Makeover Club?  Is there a way to restore ad agency revenue growth?  By Michael Farmer

The future of agencies is less about actually preparing for the future, but making changes today in the way we work and how we deliver results for our clients. Most of the advertising industry is grappling with the idea of full-service shops versus unbundled, more focused agencies; when in reality it does not matter where we sit or what the agency focus is because this isn’t going to help us overcome the key issues we’re facing.  by Keith Mackay

Over the last few months I’ve had the opportunity to speak with close to 50  marketers, friends, clients and former colleagues. I didn’t have an agenda or a pitch, just a conversation about their career paths and how they decided on their professions.  The conversation eventually made its way into a discussion of relationships they had with various consultants, advisors, and agencies.  Just for kicks, I built a word cloud from my notes and saw five themes emerge from what they wanted from a vendor.