Ad Agency

The American Association of Advertising Agencies (4A’s) issued a survey report on the subject of agency labor billing rates along with a corresponding position paper containing new best practice guidelines for agency compensation.

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

Team Ignition Pancultural Marketing LLC, a multicultural advertising agency founded in Nashville, TN, in 2008, announced that it is undertaking a major rebranding effort and changing its name to fluent360.

The CHR Group proudly announced the addition of U.S. Hispanic advertising agency Orcí to the CHR corporate family.

Reflecting agency confidence in video advertising ROI, 65% of agencies say they are more interested in streaming video sites like Hulu and YouTube than a year earlier, which is also a 12% increase from the prior quarter.

Coconut Grove, FL based ALMA is being assigned the US Hispanic strategic and creative responsibilities for Sprint.

The 11th of June of the current year, the 22 offices that comprise the Latin region of DDB Worldwide (US Hispanic + Latin America + Spain) will connect all their talent to look for ideas to help solve the inequality that today’s women face.

One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews are driven by a combination of factors, not just the much-publicized murkiness of many media agency dealings.

By Gonzalo López Martí  –  LMMIAMI.COM

• In the not-so-distant 90s telcos made their money on long distance calls for business & residential land lines.
• That’s where the gravy was at.
• Remember the fax?
• The race to reinvent themselves as internet service providers & mobile operators left many a corpse belly-up by the road.
• Three letters: MCI.
• They got complacent.
• They didn’t see it coming?

$25 billion worth of media reviews has been announced  in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?

Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.

In a gesture of generosity, Daisy Expósito-Ulla shares her Award of Agency of the Year with all Hispanic and Multicultural agencies in the U.S.

d expósito & Partners will receive the Agency of the Year award from The Advertising Educational Foundation (AEF) at the 2015 AEF Honors Night, and it will be accepted by Daisy Expósito-Ulla, Chairman/CEO of the agency. The AEF Honors Night will take place on Thursday, June 4, 2015, at The University Club, in New York City.

The advertising business now changes about every 10-15 years. We’re at the tail end of the Media Era, about to enter the  Technology Era, which will be unlike anything we’ve seen in the past.  

The agency-client relationship is in good standing, but recent research finds that the number of those relationships is falling. For agencies to continue to attract clients, they’ll need to prove their ability to drive improvement so customers can get ahead of the competition.

MDC Partners today announced the formation of Cultura United Agency, a cross-disciplinary marketing firm uniting specialized full-service advertising and public relations expertise with insights across Hispanic, African American and Asian audiences.

Grupo Gallegos announced the hiring of Lixaida Lorenzo as Creative Director. Lorenzo is one of several additions to the creative department this year, including Executive Creative Director Sebastian Garin who joined the agency in March.

Close to 100 former employees of The Bravo Group, the legendary agency of the 90s, will gather in New York City on Saturday, May 16 right after the upfronts.

Creative Civilization – An Aguilar/Girard Agency, has been recognized with 11 Del Oro Awards, including “Best of Category” honors, from the Public Relations Society of America (PRSA) in San Antonio, bringing the total awards for the agency to 26 in 2015 – including two national Telly Awards, recognizing the Agency’s television advertising campaigns, and 13 ADDY® Awards from the American Advertising Federation (AAF) of San Antonio.