In the last two weeks, the ANA has taken a beating for flooring a presentation by former Mediacom CEO Jon Mandel at the Association of National Advertisers Media Leadership Conference accusing agencies of taking rebates and kickbacks and adversely affecting the impact and effectiveness of their client’s media plans purely for selecting media that would help build their own bottom-lines in a world of increased pressure by procurement practices and reduced agency fees.
So we at HispanicAd.com ask if US Hispanic focused ad agencies, US Hispanic focused pr firms placing social budgets and media buying agencies with US Hispanic buying responsibilities are taking rebates or kickbacks? What do you think?
Coconut Grove, FL based Alma, broke its own record at the local ADDY Awards, taking home 72 Gold and Silver prizes (Alma held the record with 63 awards last year).
Coconut Grove based ALAMA will be handling strategic and creative duties for Bud Light. Austin based LatinWorks previsouly handled the responsibilities.
At the recent 2015 San Antonio American Advertising Awards, Bromley Communications swept the show winning 28 ADDYs – the most by any local agency. Bromley took home 14 Gold, eight Silver and four Bronze awards for work produced on behalf of General Mills, Coors Light and the NBA.
Sensis announced newly created department, already serving about a dozen clients, combines traditional PR, social media, content marketing and experiential capabilities, fully integrated with the agency’s digital, creative, strategy planning and paid media services.
As VP, Discovery & Design, Mr. Valls will lead his team as they continue building on the increasingly critical union between research, account planning and analytics.
Miami based Pinta has been selected as Hispanic agency of record for UFC, helping with marketing efforts, creative public relations, social media, fighter promotions and event support.
The company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.
DDM Brands and López Martí Miami, respectively client & agency, just rolled out their Yezz ARA effort with a comprehensive branded, experiential and social content initiative.
Lopez Negrete Communications, Inc. earned 56 American Advertising Federation – Houston chapter awards, two of which were “Best in Show,” in the Digital and Broadcast categories, respectively. 2015 marks the eleventh consecutive year that the agency has earned “Best in Show’ awards, with this year being the first year it takes home top honors in two categories.
Heineken USA assigns Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio.
Sensis opened an office in Austin having merged with K. Fernandez Marketing of San Antonio.
Here’s the crux. In spite of the fact that as an industry of Hispanic marketers we’ve become very sophisticated in our methods and resources, we’re still stuck in a time warp. What do I mean by this? We continue to focus on US, what WE do well, what WE need and what the Hispanic market needs instead of focusing on our clients’ companies or the companies where we own responsibility for Hispanic Marketing and where we’re responsible for contributing to OVERALL growth. By Terry Soto, Author and CEO, About Marketing Solutions, Inc.
MundoFox has named Los Angeles based BARÚ, as its media agency of record. The agency has been awarded all media planning, buying and activation for paid consumer media. BARÚ will work with MundoFox on planning and executing media buying efforts for the 2015 calendar year.
The book provides a view of Hispanic life in the U.S., sharing Dieste’s expertise in the field for multicultural marketing. Over the last two decades, Dieste has discovered the surprising truths of what works, what doesn’t and how to effectively build a brand within this vibrant consumer segment.
República announced the appointment of Tony Arner, CPA, to the post of chief financial officer.
DXagency announced the opening of its new Miami office to help support its current and new U.S. clients with the same, best-in-class services, as well as opening the doors to Spanish-speaking clients both domestically and in Latin America.
Lapiz announced Carlos ‘Ia’ Murad as its newest creative director.
XL Alliance will help HSN to expand its reach among America’s fastest growing consumer segment, the multicultural market.
