Ad Agency

Casanova Pendrill (CP) announced the promotion of Alejandro Ortiz to Vice President, Creative Director. Mr. Ortiz manages all creative developed by the New York office. In addition, Jonathan Jauregui was promoted to associate Creative Director, reporting to Mr. Ortiz.

DirecToHispanic (DTH) announced that former Galavision and Univision.com President, Javier Saralegui, has joined DTH as a strategic advisor.

DishLATINO has secured Mexican actor and director Eugenio Derbez to star in its new multifaceted advertising creative, part of the brand’s overall “Me Conviene” campaign.

The campaign, entitled “Together,” includes both broad market and a new Hispanic initiative, the latter created by Louisville-based ad agency Creative Alliance.

Laura Termini, actress, entrepreneur and founder of CHICANOL.com a platform with 6 years developing digital campaigns for the general market , and Rory Lassanske creator of MamaContemporanea , has finalized a strategic alliance with Dospuntouno digital agency, with extensive experience of digital strategies in Latin America, to create SOMOSmedia, a joint venture of SOMOSentertainment and Dospuntouno

Haworth, an independent and employee-owned marketing and media agency based in Minneapolis, has announced a strategic partnership with GroupM, the media investment management division of WPP.

As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.

Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.

Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste.

Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.

FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.

Guitar Center has awarded media agency Starcom USA its US planning, buying, analytics and human experience strategy business following a competitive pitch.

The pressure to measure marketing’s business value has increased, and agencies should remember this when competing for new business.

Hispanicize has selected República as its agency of record.

Ogilvy & Mather Chicago announced Antonio Nunez as the new Head of Planning of the agency’s Chicago office starting in September.

Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.

Two art directors swap lives for four weeks in Dallas and Buenos Aires.

Identity has added key executives across their agency netwrok.