Ad Agency

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.

Two art directors swap lives for four weeks in Dallas and Buenos Aires.

Identity has added key executives across their agency netwrok.

Chris Campos – VP, Managing Director of Bravo will departing the agency to join Arnold Worldwide.

Dallas-based agency iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Rafael, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he led the creative team as Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.

Lupe de los Santos has joined Walton Isaacson (WI) as Senior Director, Hispanic Market Strategist.

Lagrant Communications announced, Senior Counselor Paulo P. Lima, Ph.D., has been appointed to lead the firm’s Hispanic Practice as Vice President, Managing Director.

We have a sign on the wall of our office in L.A. that reads: “Creative without strategy is called art. Creative with strategy is called advertising.” It’s a quotation from ad industry thinker Jef I. Richards, and while a lot of maxims about advertising are basically meaningless slogans, I think this one is really important for all of us in the business to know and understand.

Flipboard has retained Pinta as its Hispanic agency of record.  The selection of Pinta is part of its efforts to begin a dialogue with the Latin community.

Comcast chose Gravity Media as its multicultural agency for its XFINITY brand, focusing on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country.

República is now accepting submissions for the third annual edition of Repúblicares, the agency’s corporate social responsibility initiative, created to award pro bono services to a nonprofit organization within the U.S. and Puerto Rico.

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Orcí, Honda’s agency of record for the U.S. Hispanic market, announced the launch of its integrated advertising campaign #UnBuenFit (A Good Fit) for the all-new 2015 Honda Fit with TV spots starring comedian Felipe Esparza.

In a fast changing world with high expectations and top performers; learning can’t be about sitting in a class room nodding off at PowerPoint presentations. It’s got to be actionable in the long term. It’s got to produce impactful outcomes for clients as well as your own business. And it’s got to be fun.

Impress is a highly visible spot, currently airing during World Cup broadcasts in Los Angeles.Lopez Negrete Communications worked with Camilo Lara from the Instituto Mexicano del Sonido (Mexican Institute of Sound) on original music for the ad.

Conill has earned a Silver Film Lion at the 61st Cannes Lions International Festival of Creativity in Cannes, France.

Twelve percent of advertising and marketing executives interviewed said they will expand their creative teams in the second half of 2014, according to new research from The Creative Group. Nearly three-quarters (73 percent) said their organizations plan to maintain current staff levels, up 16 points from six months ago, and 12 percent said they project hiring freezes, down 10 points from the first half of 2014. Only 3 percent of executives expect to reduce the size of their staff.

Saatchi & Saatchi and Conill announced the appointment of Javier Campopiano as Chief Creative Officer, Latin America and Multicultural USA.

Casanova Pendrill (CP) announced the addition of several new creatives to its department and the promotion of Rodrigo Lino to VP Creative Director.