Ad Agency

As a multicultural advertising agency, Cococnut Grove based Alma feels that the digital business card puts the agency at the forefront of new and innovative ways of doing business.

Sensis announced that it has been retained by the National Society of Hispanic MBAs (NSHMBA) to launch a comprehensive rebranding initiative that will include a new name, logo and identity to be rolled out by the end of Q1 2015. In addition, the contract includes social media and public relations support to help launch the organization’s new identity.

Miller Coors announced that the Miller Lite creative assignment for mainstream has been assigned to TBWA Los Angeles and the US Hispanic Markets portion has been assigned to Dallas based Dieste.

Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings.

FCB Chicago announces international advertising executive and FCB veteran Walter Boza has joined the agency as SVP, strategic planning director. Boza hails from FCB Caracas, where he was general manager of the Venezuelan agency.

Guitar Center has awarded media agency Starcom USA its US planning, buying, analytics and human experience strategy business following a competitive pitch.

The pressure to measure marketing’s business value has increased, and agencies should remember this when competing for new business.

Hispanicize has selected República as its agency of record.

Ogilvy & Mather Chicago announced Antonio Nunez as the new Head of Planning of the agency’s Chicago office starting in September.

Grupo Gallegos announced the hiring of creative leader Marty Orzio as Chief Creative Officer.

Miami-based multicultural advertising agency, Alma, appoints Rodrigo Vargas as the new Director of Production, along with two new hires to the team.

Mayweather Promotions announced that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community.

Two art directors swap lives for four weeks in Dallas and Buenos Aires.

Identity has added key executives across their agency netwrok.

Chris Campos – VP, Managing Director of Bravo will departing the agency to join Arnold Worldwide.

Dallas-based agency iNSPIRE! has announced the hire of Rafael Ramirez as Chief Creative Officer. Rafael, an industry veteran, joins the firm from Conill Saatchi & Saatchi Miami, where he led the creative team as Vice President, Creative Director responsible for the agency’s roster of creative for Pampers, Crest, Tide, Aflac, Abbott, among others.

Lupe de los Santos has joined Walton Isaacson (WI) as Senior Director, Hispanic Market Strategist.

Lagrant Communications announced, Senior Counselor Paulo P. Lima, Ph.D., has been appointed to lead the firm’s Hispanic Practice as Vice President, Managing Director.

We have a sign on the wall of our office in L.A. that reads: “Creative without strategy is called art. Creative with strategy is called advertising.” It’s a quotation from ad industry thinker Jef I. Richards, and while a lot of maxims about advertising are basically meaningless slogans, I think this one is really important for all of us in the business to know and understand.

Flipboard has retained Pinta as its Hispanic agency of record.  The selection of Pinta is part of its efforts to begin a dialogue with the Latin community.