Ad Agency

Michael Houston, CEO of Grey North America, announced that Sandra Alfaro has joined Wing, Grey’s leading full-service agency focused on Hispanic consumers, as Managing Director.

Recently the World Federation of Advertisers (WFA) released a report that updated research from 2011 on the status of agency remuneration by marketers. Soon there were many articles written about the fact that procurement is now in many instances the lead negotiator with agencies, with marketers playing a secondary role.  Apparently this is bad — really bad. Qualifications like “marketers take back seat” and “pencil and paperclip buyers control agency remuneration” were some of the kinder descriptions.

Social media management agency, Emoderation, has opened an office in Miami, to serve brands wanting to reach the US Hispanic and Latin American markets.

The Recreational Boating & Fishing Foundation (RBFF) launched the first phase of a 5-year plan to increase awareness of fishing and boating among Hispanics, and engage the fastest growing segment of the U.S. population in these activities. Starting with a new Spanish-language microsite, VamosAPescar.org, and targeted advertising, the campaign aims to motivate the Hispanic audience to partake in the joys of fishing and boating.

Dallas based iNSPIRE! announced that it has hired Jennifer Leonard as Director of Media.

By Gonzalo López Martí @LopezMartiMiami

Creative awards are a necessary sand box for our profession.

No question about it.
Awards can give you visibility.
Awards are healthy boosters for an executive’s career.
Not necessarily for said executive’s employer, mind you.

LatinWorks  announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue is set to begin operations on April 15th, 2014.

Lapiz promoted the Chicago Latino Film Festival with a new campaign, “All About Great Stories.”

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward true culture of the agency that we all work within.

Changing media practices and technologies are driving marketers’ concerns around media buying effectiveness and media agency transparency according to Transparency, Machines, and Metrics; An ANA/Forrester Survey of the Evolution of the Media Buying Industry.

For the second consecutive year, d exposito & Partner, ConAgra Foods and DDB San Francisco were recognized with a 2014 David Ogilvy Award, winning Silver in the Food & Grocery category, at an award celebration held last night at the Marriott Marquis in New York City’s Time Square.

These days, brands work with too many agencies, creating a sense of strategic competition, and the big-idea model has shifted to a series of smaller ideas, customized to a billion potential eyeballs. 

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, search engine optimization, and paid advertising needs of Spanish-speaking businesses and their customers around the Midwest.

The agency was recognized by The Advertising Club of Western Massachusetts (ACWM) at a March 20 gala held in Springfield, Mass. at the Community Music School of Springfield.

Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.

New York-based Prime Access announced that it has been appointed agency of record for the US Hispanic market for Novo Nordisk. The agency will be tasked with branded and unbranded strategy development and execution as well as digital and traditional media planning and buying. Prime Access will also spearhead strategic development of Novo Nordisk’s diabetes franchise across other US multicultural markets.

Conill in Los Angeles has lost buying responsibilities for T-Mobile and the buying assignment has been consolidated with a Optimedia in Seattle a Publicis Groupe agency.

Alma was once again the most awarded agency at the 2014 Miami ADDYs, with a total of 60 Addys and two “Best of Show” for Print and Broadcast. The agency won gold and silver for nine different clients in diverse categories, including digital, print, television, social media, and several others.

República announced that it has won 17 ADDY® Awards from the Miami-Fort Lauderdale chapter of the American Advertising Federation (AdFed) for its outstanding creative work in advertising and branding.