Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.
Ad Agency
Wing uses animation in fresh approach to drug prevention
Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.
Bromley chooses Education as a fundraising focus for the holidays.
To ORIGINATE CHANGE in our community, Bromley plans to conduct a fundraising campaign through social media on behalf of Communities In Schools of San Antonio.
Reports of the Death of the Campaign have been Greatly Exaggerated.
We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community — of the death of the “big idea.” By Jason Heller
karyon launches with multicultural experts.
Three partners with extensive multi-cultural experience have joined forces to create a full-service integrated marketing communications agency with offices east and west of the Hudson River – Chelsea in NYC and Gladstone NJ.
Cantu joins Creative Civilization.
Diego Cantu has joined San Antonio-based marketing and advertising firm, Creative Civilization as a Senior Creative Strategist.
Dussan joins Republica.
Enrique Dussan has joined Miami based ad agency Republica as VP of Media Services.
Television Dominicana selects The Creative Capital to lead outdoor promotion in NYC.
New York Television Dominicana has selected The Creative Capital to lead outdoor promotion.
Maria Romero joins MARCA.
MARCA Miami announced that Maria Romero has been hired as its Executive Director of Strategic Planning.
The Impact of Leadership vs. Management on The Client/Agency Relationship.
The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate.
Blue Cross and Blue Shield of Florida selects Alma.
Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.
The San Jose Group celebrates 30th Anniversary.
To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three non-profit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural communities.
ANA helps Demystify the Role of Agency Trading Desks for Marketers.
Agency Trading Desks are a new dynamic way to purchase audiences, allowing media to be bought in real time rather than from pre-procured inventory. With the rapidly evolving digital environment, Agency Trading Desks are emerging as a solution to the high cost and lower efficiency of ad networks. A growing list of agencies, both large and small, has created Agency Trading Desks. Initially designed to purchase display advertising, these desks now actively buy online video, mobile, social media and search.
República launches Repúblicares for pro-bono efforts.
República launches Repúblicares – to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico.
G ADMarketing Communications launches.
Gabriela Alcántara-Díaz announced the launch of G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today’s evolved Hispanic consumer.
