Andres Ordonez will be leaving his VP Creative Director post at Coral Gables based Zubi Advertising and heading to Chicago, where he is expected to be joining the Bravo Group.
Ad Agency
Words to live by ……
When I first started my career in advertising, my supervisor handed me a memo (yes, I’ve been in this business that long…); the content of which was “the 20 key principles of account management”. This business has evolved quite a bit in the 15 years since..but has it really? Marketing trends have surely shifted, and the electronic age has changed the media landscape and the tools we use to conduct our business. But is the foundation truly any different? I decided to put this to the test. I pulled out the infamous memo (seriously, I still have it) and read the list yet again. Hmm….what do you know?! Despite all the changes in our industry, these 20 principles of account management still hold true. In the spirit of sharing, here are the first 10. By Maylinn de la Maza
El Pollo Loco names goodness Mfg. new AOR.
El Pollo Loco, Inc. announced it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
Casanova Pendrill develops campaign for the White House’s ‘Let’s Move’ Initiative.
Casanova Pendrill (CP) launched an integrated campaign to support First Lady Michelle Obama’s “Let’s Move” Initiative.
The campaign includes Spanish-language TV, Radio, Print and Digital work. The Agency worked on the research and strategic development as well as all creative development and production.
ALPFA taps Fleishman-Hillard’s FH Hispania.
ALPFA, a national nonprofit that advances opportunities for Latino professionals and students, has tapped FH Hispania, the Hispanic marketing arm of Fleishman Hillard, to manage public relations efforts in 2011.
Torres named President of ZenithOptimedia Multicultural Unit.
ZenithOptimedia announced that Lisa Torres has been named President of its Multicultural Unit, effective immediately.
440 NINTH launches in San Francisco.
A group of diverse and experienced creative & marketing entrepreneurs have established 440 NINTH, a network of professionals that provide the following services under one roof: PR and Media Relations, Advertising and Marketing, Multicultural Marketing Communications, Graphic Design & Web Development, and Video Production.
Let the Good Times Roll in PR.
In October, we published results of our third quarter survey showing a considerable rebound in business and optimism about the future. Well, the fourth quarter results are in, and the results are better still!
The California Lottery Hispanic RFP.
The California Lottery (Lottery) is inviting proposal responses from advertising agencies to provide Spanish language advertising services for California’s Hispanic market and integrated communications services for all Lottery products with the objective of maximizing net revenue from Lottery sales for the benefit of California public education.
Yurkievich named Sr. VP, Executive Creative Director at Alma DDB.
Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.
