In October, we published results of our third quarter survey showing a considerable rebound in business and optimism about the future. Well, the fourth quarter results are in, and the results are better still!
Ad Agency
The California Lottery Hispanic RFP.
The California Lottery (Lottery) is inviting proposal responses from advertising agencies to provide Spanish language advertising services for California’s Hispanic market and integrated communications services for all Lottery products with the objective of maximizing net revenue from Lottery sales for the benefit of California public education.
Yurkievich named Sr. VP, Executive Creative Director at Alma DDB.
Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.
The San Jose Group unveils multicultural effort for American Family Insurance.
Continuing on the success of its previous efforts in finding global truths among Hispanic and general market audiences for client American Family Insurance, The San Jose Group (SJG) has developed a second concept that transcends traditional segmentation to effectively resonate with both markets. Part of the overall Unique Families campaign, the new television executions, “Three Kids”, embrace today‟s new markets with global insights that cut across ethnic diversity.
The AdMark Group named AOR for Jiffy Lube’s So. Cal. Regional Cooperative Association.
Jiffy Lube’s Southern California Regional Cooperative Association has selected Pasadena-based AdMark Group as its advertising agency of record, following an extensive review process. The AdMark Group will be responsible for handling all advertising activities for the general and Hispanic markets, including media planning and buying, as well as promotions, event marketing, and public relations for all 123 Jiffy Lube locations in Los Angeles, Riverside, Ventura, San Bernardino, Kern and Orange counties.
7-Eleven selects Mercury Mambo as its Hispanic AOR.
Austin based Mercury Mambo has been selected as the Hispanic agency of record by 7-Eleven, Inc.
Home Depot finds new home in the U.S.: Lands at Carat, Interpublic retains significant portions.
Home remodeling and supply retailing giant Home Depot has pulled its U.S. media account from long-time agency Interpublic’s Initiative unit, and moved it to Carat, marking another major win for the Aegis Media unit in the U.S., MediaDailyNews has learned.
GlobalHue wins CitiFinancial rebranding assignment.
GlobalHue announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.
Verena Sisa named VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.
Verena Sisa has been named the new VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.
Ms. Sisa previously was the Director of Planning & Research at Grupo Gallegos.
EZ Lube selects Phelps for Marketing Communications.
After an extensive agency review, EZ Lube has chosen The Phelps Group was recently hired by EZ Lube to handle the company’s advertising, promotions, social and media relations.
