Business
Happy Holidays & New Year
We hope that you, your families and business associates enjoy a very Happy Holidays & New Year. HispanicAd
No surprise that 2026 is shaping up to be another ‘more with less’ year.
No surprise that 2026 is shaping up to be another 'more with less' year. But the eye-opening stat from the WARC team's latest Voice of the Marketer report is that Marketing budgets are lagging business sentiment. By David Tiltman - Chief Content Officer, WARC; SVP Content, LIONS Intelligence
SBS Trims Expenses, Records $2.8M Gain From Puerto Rico Sale
Even as overall revenue declined year-over-year, Spanish Broadcasting System more than doubled its third-quarter net income in 2025 compared to 2024’s Q3 results through aggressive expense reduction and the sale of its Puerto Rico television properties.
Educated but Underprepared: Closing the Career Readiness Gap
For today’s young people, a good job after graduation is no sure thing. As of July 2025, the youth unemployment rate in the US was more than double the overall unemployment rate—even as employers struggle to fill critical roles.
TelevisaUnivision announces New Multi-Year Distribution Agreement with YouTube TV
TelevisaUnivision announced a new multi-year agreement for distribution on YouTube TV. The expanded partnership includes distribution of TelevisaUnivision’s U.S. networks – Univision, UNIMÁS, TUDN, and Galavisión – on YouTube TV’s Base Plan and Spanish Plan.
90% of CEOs can’t explain their strategy in 1 sentence.
90% of CEOs can't explain their strategy in 1 sentence. The other 10% own their markets. Which are you? By Eric PartakerEric Partaker - The CEO Coach
The Demographic Destiny of the Next Workforce
Last week, I wrote about how future employees and future customers are becoming the same person, and why that shift matters for leaders. This week, I want to go a level deeper into a truth too many organizations still underestimate. By Tony Coles - Executive Leader | Board Director | Strategic Growth & Market Expansion | Translating Culture into Competitive Advantage
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
MediaCo appoints Albert Rodriguez to its Board of Directors
MediaCo Holding Inc.announced the appointment of Albert Rodriguez to its Board of Directors. Mr. Rodriguez was previously appointed to President and Chief Executive Officer of MediaCo in early 2025.
When the River Roars: DDB’s Sunset and the Creative Revolution That Will Never Die The End of an Era, Not a Spirit
The rumors swirling about DDB’s potential sunset feel like a seismic jolt to the soul of advertising—a heartbreak, a reckoning, and a test of our industry’s collective memory. “Cuando el río suena, agua lleva”: when rumors carry this much weight and momentum, it’s time to brace for the truth and respond with the passion DDB always inspired. By Luis Miguel Messianu
Many presenters lose their audience within the first 30 seconds. [INSIGHTS]
Many presenters lose their audience within the first 30 seconds. By Nancy Duarte - CEO at Duarte, Inc.
Stop Trying to Impress Your Clients. Get Curious About Them Instead.
After years of agencies, I thought I understood my clients...until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. By Madison Lazas - PR & Comms Strategist for Brands, Execs & High-Stakes Moments
Guess how many brand cue references were needed in a 30-second ad for 100% of people to remember who it’s from?
To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%. By Elena Jasper - CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast
IMMIGRATION RAIDS IMPACT [REPORT]
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity.
The end of PR’s vanity metrics era [INSIGHTS]
Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. By Catherine Merritt - CEO at Spool
Why Higher Ed CMOs Burn Out Fast
The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The Conversation recently reported, institutions are hiring more CMOs than ever because marketing is no longer viewed as optional. It is mission critical. By Jamie Ceman, Ed.D. - Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership
“Advertising that sells”
"Advertising that sells”. David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". He attributed the success of his campaigns to meticulous research into consumer habits.”
Migdalia Santana has passed.
While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies.
Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. By Karla Fernandez Parker
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
