Business

NGL Collective announced the addition of Christy Kaplan as Sales Director to lead its sales efforts on the West Coast.

Lieberman and FRC announced that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice.

  By Gonzalo López Martí – Creative director, etc. / LMMiami.com

• The question is not “if” but “when.
• When will our minds be seamlessly integrated with software to operate hardware?
• Remote limbs, organs, machinery.
• Fleets of self-driving vehicles.
• Aircraft.
• Armies.
• Or… other minds.
• What will happen the day we find ourselves surrounded by artificial intelligence?

The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. Embedded in the wide-ranging commentary surrounding this incident has been a hard-hitting debate about the direction our industry must take.  By Bob Liodice, CEO, ANA

Traditional and online retailing are increasingly intertwined as customers seamlessly shop across touchpoints and the industry uses both platforms to better serve them, according to the annual State of Retailing Online study released by the National Retail Federation and Forrester.

“I told you so.” It’s unlikely that Tim Cook — maybe the most respected exec in Silicon Valley — would use such callow words.  Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.

Disruptive times call for transformational leaders with a knack for addressing complex problems. To navigate effectively, we must learn to let go—and become more complex ourselves.  By Sam Bourton, Johanne Lavoie, and Tiffany Vogel

More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.

With cord-cutting accelerating and over-the-top (OTT) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of total US media ad expenditures will drop from 33.9% in 2017 to 31.6% this year.

Jack Myers TomorrowToday forecasts that Hispanic online spend will continue to grow and increase its share of total U.S. online spend to 2.3% by 2020.  Hispanics are now the youngest demographic group in the U.S., a major factor in rapidly growing digital media consumption.  Hispanic online ad spend has grown steadily at 18% per year or above since 2012 and is expected to maintain that growth rate through 2020.  Hispanic digital ad spend includes online display, search, video and other ad spend.

Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020. 

John Leguizamo announced that he and his partners are expanding their Latino media and entertainment company to form NGL Collective, and have appointed advertising industry veteran, Joe Bernard, as Chief Revenue Officer, effective immediately.

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.

By Gonzalo López Martí – Creative director, etc    /    LMMiami.com

Folks, here’s a draft of the keynote I have in mind for a seminar organized by the chamber of commerce of a certain upscale metropolitan area in the US Eastern Seaboard that has seen a marked spike in the growth of its Hispanic population. The members of said chamber of commerce are plenty intrigued by the newcomers’ lifestyles and shopping habits. Oddly enough for an upscale DMA in the US of A in 2018, marketing to Latinos seems to be uncharted territory for this crowd of marketers so I’ve opted to start with the very basics. Take a look and tell me what you think:

TV advertising can be made much better: better for brands, for networks, for viewers. But this won’t happen until TV advertisers speak directly to TV ad sellers.

For 2018 MAGNA anticipates that a robust economic environment and historically high consumer confidence should generate yet another growth year for the US advertising market. MAGNA is anticipating the overall market to grow by +5.5% to $197 billion. This is an acceleration on last year (+2.7%) and stronger MAGNA’s previous forecast of +5.0%.

Cities are perhaps the best example of how complex adaptive systems can work in the real world.  As the world becomes a more complex and connected place, they may be the answer to our future.

NBCUniversal Telemundo Enterprises announced it has named Krystyna Hall as Vice President of Corporate Communications, effective immediately.

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer’s “Behind the Numbers” podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.

For the most part, the study found that consumers shop for a variety of grocery-related items in-store. For example, roughly 96% of US internet users said they primarily shop for food and beverages at physical locations. And the same goes for products like household cleaning supplies, paper and plastic products, and personal care and hygiene products.