By Gonzalo López Martí – Creative director, etc / LMMiami.com
ast week I referenced Richard Thaler, winner of the 2017 Nobel Prize in Economic Sciences for his ground-breaking work on behavioral economics. We now accept that the old economic models of rationality are wrong and it makes me wonder whether we should be questioning some more up-to-date assumptions. by Nigel Hollis
Experts are evenly split on whether the coming decade will see a reduction in false and misleading narratives online. Those forecasting improvement place their hopes in technological fixes and in societal solutions. Others think the dark side of human nature is aided more than stifled by technology.
The customer aftermarket has become an afterthought for makers of home appliances, power tools, consumer electronics and other durable goods. Manufacturers and their retail partners have differing opinions when it comes to ensuring a valued, satisfying and profitable product ownership experience.
The Circulo Creativo announced the winners of their 2017 USH Ideas Awards competition. Coral Gables based ALMA walk away with the largest cache of awards in multiple categories, along with Anomaly, LatinWorks, We Believers, WING and other shops.
The Hispanic Public Relations Association (HPRA) reveals the winners of the 2017 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.
Pockets of growth seems to be a recurring theme amidst an era of economic change, modest growth and evolving consumption patters. Across the board, growth in Fast Moving Consumer Goods (FMCG) is getting harder to achieve but if you scratch below the surface, there are many examples of companies, segments and channels performing strongly.
In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.
Hispanic TV Summit Award for Corporate Leadership in Hispanic Television & Video. Altice USA has been both a trailblazer and a visionary in providing the local and national Hispanic community access to Spanish-language news and entertainment, as well as providing innovative packaging of video and high-speed-data products. By: MCN Staff / Courtesy of MultiChannel News and Broadcasting & Cable
Facing OTT competition, traditional providers add streaming, soup up set-tops. By: George Winslow / Courtesy of MultiChannel News and Broadcasting & Cable
Lack of diversity and inclusion throughout corporate America has been a topic of both pointed interest and hand-wringing consternation. Although this problem is not the sole domain of any one sector, due in part to their popular visibility and financial resources the tech and advertising sectors are often targeted as embodying the challenge of creating a diverse workplace. T
In my last post on the Five Traits of Successful Intrapreneurs, I discussed how all agency employees, no matter their level, have a unique view ‘under the hood’ of their team or department. Everyone has their own experience, their own eyes, and can catch things others may miss. By Austin Bauer – PCC, Performance Coach and Facilitator
In 2012, Pew Research Center published a glowing report on the state of Asians in the United States that was met by widespread criticism by Asian-American activists. Highlights included a median household income of $66,000 for Asian Americans, compared to $49,800 for Americans as a whole, and Asian-American median household wealth at $83,500 vs. $68,529 for the U.S. population. By David Morse – New America Dimensions
GroupM Multicultural president Gonzalo Del Fa: Award for Executive Leadership in Hispanic TV. Gonzalo Del Fa, president of GroupM Multicultural, is beating the drum for change in the marketing world. By: Jon Lafayette. Courtesy of MultiChannel News and Broadcasting & Cable.
Actor Rafael Amaya: Award for Outstanding Achievement in Hispanic TV. Star of ‘El Señor de los Cielos’ brings Nielsen sizzle to Telemundo’s ‘Super Series’. Courtesy of MultiChannel News and Broadcasting & Cable
But Spanish-language content on some major OTT packages is still limited. By: George Winslow. Courtesy of MultiChannel News and Broadcasting & Cable
It’s becoming increasingly harder to make intelligent media-buying decisions when using emerging technologies like blockchain and programmatic. While technologies like these move the advertising industry forward, some insiders believe that many marketers lack the knowledge to support this growth.
Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continues to evolve. Eunice Kim, media planner at Toyota North America, spoke with eMarketer’s Sean Creamer about how changes in programmatic advertising are creating new opportunities for brands.
We are at the cusp of a major revolution from mobile to immersive computing. Last year was seen as the dawn of a third wave of devices employing augmented and virtual reality (AR and VR), which define the two spectrums of immersive technology that could replace mobile computing.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
