Business

Project Unbound’s mission is to close the diversity gap in entertainment by raising awareness of the disparities and solutions; creating and celebrating content representative of today’s America; and developing and supporting emerging storytellers.

By Gonzalo López Marti – Creative director, etc / LMMiami.com

• Spain is undergoing a national frenzy of “turismofobia”.
• That’d be “tourism phobia”, loosely translated.

Stingray Digital Group Inc., announced the appointment of Mariana Ferreira as Business Development Director, Latin America, reporting directly to Alejandra Olea, General Manager, Latin America of Stingray.

A new display opening Sept. 12 within the museum’s “American Enterprise” exhibition will explore advertising history through the lens of Tejano singer Selena Quintanilla-Perez (1971 – 1995). In the 1960s and 1970s, Latinos in advertising and Spanish-language broadcasting began advocating for the buying power of Latino consumers. This exhibition case looks at the transition the advertising industry made from mass market to targeting specific demographic groups.

We Americans are obsessed with race. Turn on the news on any given day and you’re sure to be presented with the latest racial incident. Maybe a celebrity said something he or she should not have about race. Maybe the theme is the latest racial profiling incident.  Regrettably, in 2016, it might be the latest African-American man shot by a police officer.  By David Morse / New American Dimensions

This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in our Q1 forecast for 2017. As a result, TV’s share of total media ad spending in the US will drop to 34.9%, and is expected to fall below 30% by 2021.

On the heels of startling news of declining in-store sales earlier this year by popular brands and an overall sluggish retail environment, new research reveals that the current situation may not be as dire as it seems.

Capgemini announced the findings of “Turning AI into concrete value: the successful implementers’ toolkit,” a study of nearly 1,000 organizations with revenues of more than $500m that are implementing artificial intelligence (AI), either as a pilot or at scale1.

Undertone, a division of Perion Network Ltd., announced the appointment of two industry veterans to focus on multicultural and Hispanic initiatives. Victor Cornejo and Oscar Leon Walker join as Co-Directors, Multicultural Strategy.

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising.

David Chitel’s article “Wake Up and Smell the Cafecito, the Despacito and The ‘Total’ U.S. Hispanic Market” provides an accurate and comprehensive history on the evolution of Hispanic Marketing. It is an exciting time to be a culture specialist, as demographics, technology and consumer behaviors are driving mainstream trends at unprecedented rates!  By: AHAA Chair Linda Lane Gonzalez

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

New research by the Hay Group division of Korn Ferry shows that members of the generation often maligned as being difficult to please are actually among their employers’ most enthusiastic supporters.

Hispanicize Media Group announced the appointment of Joe Uva as Chairman & CEO of Hispanicize Media Group (HMG).

Retailers tend to focus on content distribution via their own networks, posting it on their websites and social media pages or sending it via email. In the process, they may be missing a chance to widen their audiences.

Spanish Broadcasting System, Inc. (“SBS”) released a statement repudiating the recent claims made by SAG-AFTRA regarding alleged anti-union actions purported to have been undertaken at its radio facilities in Los Angeles.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Spain is undergoing a national frenzy of “turismofobia”.
• That’d be “tourism phobia”, loosely translated.
• See, Spain is the #1 tourist destination in Europe (#2 worldwide after the US).
• However, after selling paella & partying for decades now, a lot of Spaniards are having second thoughts.
• They’d love to change their brand and their image.

  Following the ‘Despacito’ VMA snub, actor John Leguizamo pens a powerful essay on Latinos’ absence from film, TV and media in general.

“From Music to Movies to TV, Latinos Are Widely Underrepresented – And I’m Done With It”

One of the big shifts that has taken place over the last couple of decades has been in the way people seek entertainment and information. We now have the ability to find what we want, when we want. Along with all the other changes that have taken place this makes life more difficult for advertisers.  by Nigel Hollis

The Greater Miami Chamber of Commerce announced its hiring of Joe Zubizarreta as senior vice president of communications. The noted advertising professional will oversee the strategic direction of the chamber’s internal and external communications.