María Elena Salinas, an influential voice in television and Hispanic America for more than three decades, announced that she plans to leave the Univision News anchor chair at the end of the year.
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María Elena Salinas to leave Univision
When “Best Practices” are Worst Practices
The agency refusal to cooperate infuriated procurement. As one exasperated executive told me in 2003, “Who the hell do they think they are, anyway? A bunch of prima donnas. I’m going to whack their fees by 10% — maybe that will send them a message.” By Michael Farmer – Madison Avenue Manslaughter
Univision Realigns Sales Team Leadership
Univision Communications Inc. (UCI) on the heels of promoting Steve Mandala to president of Advertising Sales and Marketing, announced a new leadership team to manage its growing portfolio of ad-driven platforms.
Lionsgate and Hemisphere Media launch Pantaya
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
The $760 Billion US CPG Industry Still Struggles to Sprint
Consumer products giant Procter & Gamble Co. on Thursday reported better-than-expected fiscal fourth quarter profit and sales, but if you think this means things are turning up for the struggling US consumer packaged goods sector, think again.
Why did sales not decline after P&G’s digital cuts?
The latest quarterly results from P&G once again raise the question of the real value of digital advertising. If a major company can cut digital spend by $140 million and sales increase, what does that imply about the effectiveness of that spend? by Nigel Hollis
Mandala named EVP of Advertising Sales at Univision
Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer.
O’Connor named Chief Revenue Officer at Univision
Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately.
Are Hispanic Consumers Avoiding Stores?
Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.
ANA Report on Media Transparency: One Year Later — The Breakdown
On the one-year anniversary of the Association of National Advertisers’ landmark study and subsequent recommendations on media transparency, it’s time to review the issues in this ongoing debate and see where we stand today. The issues raised in the transparency debate are complex and dominated the advertising industry’s discourse in 2016.
Are Consultancies The Key To Unlock The Boardroom?
“Toto, I have a feeling we’re not in Kansas anymore” is how Dorothy speculated she was probably a long way from home, and it’s arguably how the advertising industry is feeling right now. It’s no longer us against them for a brief — it’s us against them and the consultancies. It’s the talk of London as to
Latinum Network announces name change to Collage Group
Latinum Network announces the launch of new umbrella brand, Collage Group.
Oath presents Leadership in Latin America
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for Latin America.
Media Transparency: One Year Later
The issues raised in the subsequent transparency debate are complex, and if the allegations against the agencies are true, the behavior is reminiscent of past high-profile financial scandals. By Bob Liodice and Doug Wood
Is Programmatic Ruining Advertising?
Programmatic is certainly not going away, but I do think marketers are starting to smell it for what it really is. It’s a cost-saving strategy, which attempts to create the same ROI for a fraction of the cost when compared to more “traditional” forms of advertising.
The Ad Industry at War with Itself
Lehman Brothers, Tyco, Enron, Worldcom, step aside! Media agencies and their owners belong in the same lineup as Bernie Madoff, Dick Fuld, Dennis Kozlowski, Ken Lay, Jeffrey Skilling and Bernie Ebbers! By Michael Farmer
Orange Economy: Innovations you may not know were from Latin America and the Caribbean [REPORT]
Highlighting the contributions of creative talent to social and economic progress, the Inter-American Development Bank today launched the e-book “Orange Economy: Innovations you may not know were from Latin America and the Caribbean”.
For Univision, Outright Sale Now Back on the Table
After numerous delays to its planned initial public offering, Univision Communications’ owners are reportedly considering an alternate exit strategy—an outright sale of the company.
Media Agencies: All That’s Right; All That’s Wrong
Last week saw an interesting piece by Mindshare’s Global CEO Nick Emery published in Campaign and widely circulated on social media. It generated much praise from beyond GroupM and WPP. Andrew Stephens from the independent agency Goodstuff along with your humble correspondent were amongst many tweeting their appreciation of an insightful look at the many challenges facing media agencies and the need for new operating models. Here are two key thoughts behind Nick’s piece.
Will the Full-Service Agency Model Survive?
In a recent interview with Advertiser Perceptions, an organization that provides data-driven intelligence to marketers, I was asked, “Will the full-service agency model survive?” As part of their survey, I was shown the results of how advertisers had thus far answered the question. It was pretty close between those that said yes (42%) and those that said no (32%). Twenty-six percent were not sure.
