Business

Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities

Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.

The House Ways and Means Committee and the Senate Finance Committee have recently held hearings on reforming the corporate tax code as tax reform efforts are starting to ramp up.  

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• In my humble opinion, the open plan office is just a real estate gimmick.
• You know, another of those misleading ad clichés such as, but not limited to:
• Cozy bungalow w/great bones! (tiny shack in need of rebuilding from scratch).
• Once-in-a-lifetime opp. Won’t last. Live the dream! (it’ll take you 30 years to dig yourself out of this money pit).
• The OPO (as in open plan office) is another glass-half-full trick of the trade to apply lipstick to swine.

On May 1, in a novel transaction only made possible by the now-concluded FCC Spectrum Auction, a fast-growing Southern California media player — The Meruelo Group — Now, Hero is backing out of the deal.  By Adam Jacobson / Radio + Television Business Report

The smart-city market is in its early stages of development.  Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.

In Entertainment content is king.  But getting content into the hands of producers and decision-makers is no easy feat, even for a best-selling author.

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

We met at his apartment near The Museum of Modern Art in New York. He had invited me over for a meeting in which we would discuss his offer of a position with Univision. I was of course intrigued, a bit flattered and genuinely grateful for his gesture, even though I was content with my job at the head of The Bravo Group. Yet his offer was tempting enough and, as such, somewhat hard to decline in a jiffy.  By Daisy Expósito-Ulla

Emerging in-store technologies and positive social media feedback are among the top priorities for both Generation Z and Millennial consumers.

It wasn’t so very long ago that the industry’s trade press was full of articles berating the agency community for being resistant to change — the common thread being that in a world that is changing so fast the agencies were lagging behind.  This was always rubbish – but it inevitably takes time for changes to filter through and to reach the public domain.  By Brian Jacobs / The Cog Blog Archives

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Open plan offices are supposed to foster collaboration and teamwork.
• They’ve become the norm in the ad world.
• Not to mention in Silicon Valley, where “collaboration” is not just a buzzword but a belief system akin to Scientology and gluten intolerance.
• Disclaimer: I’m no architect or interior designer, I have no particular training in creating work environments and I don’t have hard data about the productivity, or lack thereof, of open plan office spaces.
• However, I personally find them intrusive, distracting and annoying.

Strong team leadership isn’t enough. New research shows the importance—for business impact and career success—of also mobilizing your boss and colleagues.  By Thomas Barta and Patrick Barwise

Compared with adjacent retail channels, U.S. convenience stores have boasted relative strength and sales growth in recent years. Built on the premise of speed, convenience stores are modeled to deliver on specific consumer needs that competing channels don’t yet address fully.

Ten of the 15 fastest-growing large cities were located across the South in 2016, with four of the top five in Texas, according to new population estimates released by the U.S. Census Bureau.

The three most overused words in the advertising biz this year are “data,” “agency” and “TV.” All three are core to the current status and future direction of the entire industry.  

Should professionals’ pay be public knowledge?

Over the past 35 years in the business, not once was I taught or asked to use insulting words to get my point across to marketers, ad agencies, the media or executives looking to target US Hispanic Consumers.  By Gene Bryan / HispanicAd

An article this month in the Financial Times, “Advertisers Pull Back from Targeting U.S. Latinos,” quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising Agencies (AHAA), as saying: “a growing number of companies in the US are shying away from marketing efforts aimed at Latino consumers for fear of offending “racist” supporters of President Donald Trump.  By David Morse / President and CEO of New American Dimensions

It’s happening and there is no turning back.  Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner.  No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news.  By Pedro de Córdoba- Senior Director / Burson Latino