Business
So Many ‘Dicks’ So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards
e.l.f. Beauty is highlighting its ambition to see more diversity in U.S. corporate boardrooms with an eye-catching, disruptive media campaign on digital screens surrounding Wall Street called “So Many Dicks.” Revealed today at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.
Heightened Consumer Demand for Gender Equality in Advertising Resulting in Up to 10X Increase in Sales [REPORT]
Accurate gender representation in advertising is driving measurable business outcomes for brands—such as heightened consumer trust, loyalty and, most importantly, improved sales performance—according to SeeHer’s latest Gender Equality Measure (GEM) Lift research. SeeHer is a global movement, within the Association of National Advertisers (ANA), to accurately portray women and girls in marketing, advertising, media and entertainment. SeeHer spearheaded GEM, the global gold standard of measuring gender bias in advertising and content.
2023 State of Latino Entrepreneurship [REPORT]
This report sheds light on the intricacies of Latino/a-owned businesses by examining three prominent subgroups: women, immigrants and tech-centric firms. In doing so, our research acknowledges and addresses the multifaceted experiences of Latino/a entrepreneurs. This perspective helps unveil systemic challenges and provides a more accurate and comprehensive understanding of the Latino/a entrepreneurial ecosystem.
Carlos Pagoaga named President of The Coca-Cola Foundation
The Coca-Cola Company announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca-Cola Company and President of The Coca-Cola Foundation.
THE END OF AN ERA : Eduardo Caballero passes – se te extraña
Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that work with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate.
8 in 10 Companies Plan to Layoff Recent College Graduates This Year Due To AI
Intelligent.com has published a recent survey report examining the impact of AI on young workers. The report also shares insight into the current availability of internship and entry-level job opportunities. In total, 804 hiring managers in the United States completed the survey.
30th Anniversary of Multicultural Marketing Resources
It was 30 years ago this month, a Friday, May 20, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times, where she was a Director of Marketing, gathered her briefcase and shoes from under her desk, and walked out that door in Times Square with a bounce to her step to begin a new chapter – opening her own company named Multicultural Marketing Resources, Inc. (MMR). Lisa had a crystal-clear idea, mission and business plan that her natural optimism, dedication and focus would propel into a lifelong passion and success story.
PetMed Express, Inc. names Sandra Campos as new Chief Executive Officer and President
PetMed Express, Inc. announced that the Board of Directors has appointed veteran retail executive and current PetMeds board member Sandra Campos as President and CEO, effective immediately.
Year-End 2023 U.S. Latin Music Revenue [REPORT]
Latin music in the U.S. has increased in popularity and value over the last eight years, outpacing overall recorded music each year across this period of strong growth. In 2023, the genre hit its highest mark yet at $1.4 billion, representing 16% growth over 2022. Adjusted for inflation, Latin music market revenues in 2023 are now 14% above the previous peak in 2005.
Unveiling Insights: Marketing Industry Learnings from the Possible Miami Event
From April 15th to 17th during Miami Tech Week, the city transformed to an epicenter of innovation and collaboration at key events throughout and at the highly anticipated Possible Miami event. By: Cristy Clavijo-Kish, Founder, Talento Unlimited via invitation from HispanicAD.com
2024 Annual Marketing Report – Maximizing ROI in a fragmented world [REPORT]
Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
On 3-2 Vote, FTC Puts An End To Non-Compete Clauses
It’s a significant ruling from the Federal Trade Commission, Chaired by Lina Khan, that could bring disruption to radio and television stations that hasn’t been experienced in generations. The “non-compete” clause, which prevented a star talent from crossing the street for a specific period of time, has been banned. As Khan sees it, this final rule is engineered to “promote competition” and is designed to protect “the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation.” By Adam R Jacobson / Radio TV Business Report
TelevisaUnivision and Shopsense AI anounce Spanish-Language Partnership for Retail Media Experience on Linear and Streaming Platforms
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards on Thursday, April 25, airing live on Univision, UNIMÁS, Galavision and ViX.
A look at small businesses in the U.S.
Most U.S. adults (86%) say small businesses have a positive effect on the way things are going in the country these days, according to a recent Pew Research Center survey. Small businesses, in fact, receive by far the most positive reviews of any of the nine U.S. institutions we asked about, outranking even the military and churches.
Stark Underrepresentation of Latino/a Professionals in Venture Capital
Latino/a individuals make up less than 2 percent of investors in venture firms with over $100 million in assets under management, according to new research released by SomosVC. Issued as part of the annual "State of Latino/a VCs" report, the findings highlight the significant gaps in representation for Latino/a professionals in the field, given that they comprise nearly one-fifth of the total U.S. population.
Peaks and valleys: Ad spending trends around the world
Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book.
Moving back to the future
There was some intentionality in the move, I have to admit. As we set out to find a new office after the pandemic, a space that would accommodate a new hybrid work model, a bunch of “what-ifs” came up but one in particular felt the most appealing: “What if we were to go back to where it all started — that historic New York artery named Madison Avenue?” By Daisy Expósito-Ulla
CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background
For 20 years, Spencer Stuart’s annual CMO Tenure Study has tracked the tenure and backgrounds of chief marketing officers from the top 100 advertisers in the U.S. This report highlights the challenges CMOs face and the opportunities for increasing their impact. We continue to enhance our tenure study, expanding our analysis to include new data points and, in 2022, we began incorporating data from the broader list of Fortune 500 CMOs into the analysis.
MediaCo acquires Estrella Media’s Content and Digital Operations
MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels – EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games – and the EstrellaTV app. The transaction closed on April 17, 2024.
Measuring Gender Imbalance in Advertising
The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented.
