Business

I’m starting to see more companies invest in closed-loop campaigns that are optimized on traditional branding goals like brand favorability, brand awareness or intent to purchase.

Nielsen announced that Trina M. Fresco will now be serving as the vice president of U.S. Community Alliances, Events and Engagement.

ZGS Communications announced that Carmen Moras has been named General Manager of holaciudad.com. 

Univision Communications Inc. (UCI) has announced the appointment of Mark Lopez to the position of executive vice president and general manager, Univision Digital, effective May 1st, 2015. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.

Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in. Big brands, tech titans, venture capitalists, major cities and entire industry verticals are all playing a part in this attempt to usher in a new era of the internet with the next few billion users in mind, according to a new eMarketer report, “The Domain Name Explosion: Hundreds of New Choices Beyond .com Mean New Marketing Considerations.”

The roles of the CMO and CIO are changing, and those organizations with the most mature collaborations tend to be the most successful in driving the performance of their teams and the growth of customer-focused initiatives, according to Deloitte Digital’s “CMO Quarterly Study: The CMO-CIO Relationship.”

The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer,” a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as consumers turn to a combination of laptops, desktops, tablets and smartphones to view video content.

It’s spring, the time to clean and start anew. Perhaps you have been contemplating a new direction for your career, or perhaps you have been looking for an excuse to engage with that headhunter who called you the other day. But you’re probably lacking that last little push to take that step.
So let me offer you some help by sharing three things you could do that will absolutely get you fired, forcing you to make that change. And none of them involve excessive use of alcohol, drugs or displays of public nudity — so there should be no lasting after-effects.

By Gonzalo López Martí   –  LMMIAMI.COM

• Some 10 years ago I was employed by a major multinational advertising conglomerate.
• Under the wing of said conglomerate, I was part of a small team of opportunists –I mean, professionals- with the task of opening an ad agency in Miami to cater to the US Hispanic & Latin American markets.
• New York City had been initially considered but ultimately Miami was selected as the best location.
• It just so happens that one of the head honchos of said conglomerate at the time confided in my then boss that he and other head honchos sensed new winds blowing in Cuba.

Cisneros Media announced the appointment of Wilma Maciel as Vice President, Content Management & Acquisitions for Cisneros Media Distribution (CMD), effective immediately. 

It’s interesting how creative professionals have never really found a way to be suitably paid. As a writer, I was asked my rate per word, which I found a particularly distasteful way to measure my value. It felt as if I were selling old books to trendy restaurants by the yard, honoring volume over ideas.

The latest iteration of Deloitte Global’s Latin American economic outlook series examines the opportunities and challenges for the economies of Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Venezuela. While the abrupt fall in the international price of oil has had a positive, yet dramatic, impact on the global economy, the decline is particularly good news for Latin America’s domestic economic situation.

Do you want to know how to grow your and your client’s business by engaging the Multicultural Mainstream? Then, the 2015 AHAA Annual Conference is the conference to attend. If you haven’t reserved your spot, the time to register is NOW, for we are filling up fast! And, if you’re looking for another reason, we will give you five.  By Aldo Quevedo, Chair of AHAA and Principal/Creative Director of Richards/Lerma

The retail industry is poised for another busy year of mergers and acquisitions.

Daniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Organizations worldwide have increased their focus on innovation. Yet, too often, they’re stymied by ingrained fear of failure and internal politics, as well as a lack of clear strategies and repeatable processes to make innovation measurable and accountable across the enterprise, according to a study released by the Business Performance Innovation (BPI) Network.

By Gonzalo López Martí / LMMIAMI.COM

• Crime in America is at an all time low.
• When I say America I mean the US of A.
• Not América which, for some, is a continent.
• In any case: murder, car theft and burglary stats haven’t been so low since the early 60s in most major US cities
• Odd thing is, nobody really knows why.
• There are dozens of explanations.
• Some theories are quite far fetched.

The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.

Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

NBCUniversal’s Hispanic Enterprises and Content announced the appointment of Reny Diaz to Vice President of Insights & Strategy, reporting to Jacqueline Hernandez, Chief Marketing Officer.