Business

Have you ever wondered about the intricacies of human error?

Understanding its various forms can be pivotal in preventing mishaps.  By Paul Hylenski

Spanish Broadcasting System files $64M lawsuit against default buyer of its Mega TV Operations

The lawsuit alleges that after nearly a year of discussions, negotiations, due diligence and the execution of numerous purchase agreements and extensions, VOZ failed to close the transaction after a series of deceptive delays, resulting in significant financial, legal and reputational harm to SBS.

The pace of progress 2024 Media Trends [REPORT]

In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

Javier Garcia named SVP of Competitive Marketing and Strategy at Comcast

Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia. In this role, Garcia is responsible for driving strategic growth, competitive intelligence, and product marketing.

d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards

d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association's National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago

How Fintech is Changing the Way Gen Z Manages Money [PODCAST]

In this episode of The New Mainstream podcast, Lilah Raynor, CEO of Logica Research, explores the money management habits of Gen Z and Millennials and sheds light on AI's impact on financial services.

74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]

The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.

Women in the Workplace 2023

This year’s research reveals some hard-fought gains at the top, with women’s representation in the C-suite at the highest it has ever been. However, with lagging progress in the middle of the pipeline—and a persistent underrepresentation of women of color—true parity remains painfully out of reach.

R.I.P. GENERAL MARKET: THE MAINSTREAM LEADS WITH CULTURE

In the latter half of the 20th century, a theory emerged—and is still promoted today—that the cultural orientations of Hispanic and Asian immigrants and their descendants would diminish as they “became more acculturated.” A new study by the Hispanic Marketing Council (HMC) shows the opposite is true: non-Hispanic white (NHW) 13-to-49-year-olds have been more influenced by Hispanic, Black and Asian cultures. With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.

Despite ‘One Thing’ or ‘Another’ – U.S. Economy Still Shows Resilience

The U.S. economy is continuing to grow even as labor disputes across the country and uncertainty created by Congress add to the ongoing challenges of inflation and high interest rates, NRF Chief Economist Jack Kleinhenz.

An Appeal to Tear the Paper Ceiling

This so-called "paper ceiling" disproportionately affects 66 percent of rural workers, 61 percent of veterans, 61 percent of blacks, and 55 percent of Hispanics. Over the past 40 years, the wage gap between STARS and workers with a bachelor's degree has doubled.

Outside-In or Inside-Out Strategy?

Do you develop your strategy outside-in or inside-out? Learn the difference between strategy-as-fit and strategy-as-stretch and why the best starting point may be different than you think.

“Ikigai” is a Japanese concept that represents the intersection of one’s passion, mission, vocation, and profession.

"Ikigai" is a Japanese concept that represents the intersection of one's passion, mission, vocation, and profession. By identifying where these elements converge in your life, you can discover your unique purpose, leading to deeper fulfillment and success. To find your Ikigai, ask: What do I love? What am I skilled at? What does the world need? What can I earn from? Using this insight, align your choices with your core values and aspirations.

Gonzalo Del Fa named “ICON” by AD Club of New York for Hispanic Heritage Month

As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural and diverse media and marketing efforts initiated by all GroupM agencies: EssenceMediacom, Wavemaker, and Mindshare. The goal of the division is to provide clients with a truly relevant and informative point of view of diverse audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.

Carmen M. Hernández joins HITN’s Board of Directors

The Hispanic Information Telecommunications Network (HITN) is proud to announce the election of Carmen M. Hernández, an accomplished leader with a distinguished career at Clayco, as the latest addition to its esteemed Board of Directors.

Advertising Industry Launches New Initiative To Expand & Standardize Privacy Protections Through Responsible Online Advertising Practices And Enhanced Advocacy

Leaders of the U.S. advertising industry launched a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation.

Mercedes Delgado promoted to CRO of Univision Miami

Univision Miami announces the appointment of Mercedes Delgado to Regional Chief Revenue Officer for the Miami Region. Under this capacity, Mercy will lead all facets of the region’s sales operations, inclusive of its multimarket unit and local sales teams for both TV and Digital, in addition to radio for the Miami market.

Horacio Gavilan named “ICON” by AD Club of New York for Hispanic Heritage Month

Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem.  He believes the Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign. He advocates for responsible and intentional investment in Hispanic marketing commensurate with the enormous opportunity that the multicultural majority presents.

2023 Latino Board Monitor Reports Progress in Latino Representation on Fortune 500 and Fortune 1000 Company Boards [REPORT]

The Latino Corporate Directors Association (LCDA) announces the release of its latest report, the 2023 Latino Board Monitor, revealing an increase of Latino board representation by 1% on Fortune 500 boards and 0.8% on Fortune 1000 boards—a notable achievement, and one of the most significant increases since 2020. Still concerning, by 2060, Latinos are expected to be 27.5% of the US population and only 9.2% of Fortune 500 board seats.

2023 U.S. Latinos in Journalism [REPORT]

The 2023 LDC-NAHJ U.S. Latinos in Journalism Report focuses on U S Latino representation in the American English-language journalism industry The report aims to raise awareness, promote the inclusion of Latino journalists and executives, and drive industry growth The report reveals alarming gaps in U S Latino representation in broadcast news, cable news, print newspapers, and digital news.

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