Business
AI Data Bias, The 2024 Challenge: Solutions for Multicultural Integrity
Generative AI (Gen AI) applied to marketing has tremendous value and we leverage it across the board, however its inherent biases and limitations in Multicultural/Ethnic accuracy and representation requires guardrails, human contextual and deductive skills, and human involvement throughout the process. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Better agency feedback delivers a more successful agency review
A few simple steps can help you make your next agency review a better experience for the agencies and more successful for your business.
The Singer Will Be the First Afro-Latina To Appear on U.S. Currency
The Celia Cruz Estate and its executor, Omer Pardillo-Cid, announced that the coin dedicated to the immortal Cuban singer Celia Cruz, one of the most beloved and outstanding artists of the 20th century, has officially entered circulation. Cruz was chosen as one of five exceptional women to be celebrated by the United States Mint's American Women Quarters Program™ in 2025. The so-called Queen of Salsa, who passed away in 2003, appears on the coin in relief, dressed in traditional Cuban garb next to her motto ¡Azúcar!
P&G’s Signal Summit 2024: Driving Market Growth and Value Creation
Innovation is the driving force behind our ability to deliver superior products. By Marc S. Pritchard - Chief Brand Officer at Procter & Gamble
Google illegally maintains monopoly over internet search, judge rules
A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies.
Global CMO Growth Council Leadership Assembly at Cannes LIONS 2024: Topline Recap and Key Takeaways [REPORT]
For the seventh consecutive year, the Global CMO Growth Council convened its leadership community at the Cannes Lions International Festival of Creativity. This pivotal forum brought together CMOs from top brands around the world to share progress and prioritize leadership initiatives for the remainder of 2024.
Outlook of an Eternal Optimist: Status Report of an Unsinkable Industry
The first half of 2024 has been nothing short of a whirlwind. Ad industry conversations have centered around many exciting opportunities, like using Generative AI as a tool to elevate all steps of the creative storytelling process, from research to insights to a much broader scale of personalized content. At the same time, we are having substantive discussions around major barriers that can thwart our clients’ ability to evolve at the pace of the changing consumer landscape. One would be the mounting attempts at undoing DEIB practices and protocols, which can – and has – had a direct impact on the priority placed and budgets allocated to Multicultural Marketing. Another is the legislative agenda to strip any consumer data related to race, ethnicity and other identity-related demographic information from critical data sources, which can severely limit our ability to identify, study, reach and engage the multicultural consumer segments with the most relevant content and brand solutions. By Louis Maldonado
B2B Marketing Tactics for 2024 [INSIGHTS]
If you do not have a B2B or B4B strategy, what are you waiting for?
Not All Racial and Ethnic Groups Are Aging At National Pace
The nation as a whole is getting older, but not all race and Hispanic origin groups are aging at the same pace, a pattern that promises to alter the makeup of the U.S. working-age population for decades to come.
Is the Ad Agency Model Broken? [PODCAST]
Agency-client relations are seldom easy, even for companies that have been partners for years. However, in the last few years — amid the unrelenting wave of online marketing and digital media — agency-client relations have become even more problematic.
“Tell Me Más” Podcast launches
Victor Cornejo, a 20-year veteran of the multicultural and inclusive advertising industry, has launched his new video and audio podcast, “Tell Me Más.” This podcast aims to amplify the voices and perspectives of first-generation, bilingual, bicultural Latinos in the United States, a group that is underserved and misrepresented in today’s media landscape.
INTERSPORT launches Soccer Partnership consulting practice
Intersport has launched Intersport Fútbol Company (Intersport FC) to offer brands the most holistic one-stop resource for activations and sponsorships that meaningfully connect with fútbol (soccer) fans.
Shifting Gears: How Four-Day Weeks and Remote Work Are Reshaping Business
Discover how our company is revolutionizing work-life balance with our four-day workweek and remote work initiatives. Learn how we’ve transformed our business, boosted employee satisfaction, and achieved incredible results. Join us on our journey to redefine the future of work. By Arminda Figueroa - CEO & Founder Latin2Latin Marketing + Communications, LLC
With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
Back-to-School Spending Expected to Flatten Amid Financial Concerns
K-12 parents weigh prices and priorities in preparation for the new school year as they budget for necessities and make room for a few indulgences
Celebrating Two Decades of Excellence: The Center for Hispanic Marketing Communication to Commemorate its 20th Anniversary with a Prestigious Gala
The Center for Hispanic Marketing Communication (CHMC) will host its 20th Anniversary Gala on October 11, 2024. The event will occur at the Florida State University Alumni Center in Tallahassee. The upcoming event is a special occasion celebrating the CHMC's 20 years of service and achievements since its inception. This year’s theme, “Embrace. Empower. Elevate.”, is a tribute to the 20 years of embracing culture, empowering voices, and elevating community by the CHMC.
ANA Ethics Code of Marketing Best Practices
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be a resource to guide the industry towards ethical business practices with the overarching goal of rebuilding and maintaining consumer trust.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
The power of “I” in equity [REPORT]
The power of the “I” refers to the power all individuals have—from C-suite executives and middle managers to frontline workers—to advance equity in the workplace.
