Business

Yours (HispanicAd.com) was the only media outlet I’ve seen that directly addressed the hundreds of millions of dollars in revenue that was saved by having the U.S. men’s team storm back during stoppage time and prevent the Nightmare Scenario from unfolding.

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

For ages, federal policy has encouraged advertisers to advertise by making it cost-effective, tax-wise. But now, some in Congress are reportedly thinking about reversing that longstanding tradition.  by Francisco Montero / Fletcher, Heald & Hildreth, P.L.C.

The history of advertising has been one of delegation, trust and evaluation by intermediate metrics. In these areas, advertising’s past will not define its future.

At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division.

Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated.

It’s critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them. Long-term context is challenging, though short-term minutiae can be equally daunting.

U.S. consumers intend to spend an average of $646 on gifts this holiday season, which would represent an 11 percent increase over the $582 they planned to spend, on average, in 2012, according to Accenture’s annual holiday shopping survey. Additionally, the survey shows that the appeal of Black Friday shopping for consumers has reached a five-year high and Thanksgiving Day has emerged as an established holiday season event. Although they plan to spend more, consumers also will be on the lookout for sizeable discounts throughout the holiday season.

With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.

Emerging markets are changing where and how the world does business.

Emilio Romano – President of Telemundo Media as resigned his position in the company.

I had the pleasure of beginning my marketing career pre-Internet. Well, I think floppy disks and 4-color VGA monitors existed back in South Africa circa-1992/1993 (we were a little behind the rest of the world), but for the most part “you’ve got mail” was still a phrase reserved for the one job that surely would never be under threat: the mailman.

Today, the pendulum has swung to the opposite extreme, where the word “analog” is essentially verboten and a swear word and the 30-second spot is pretty much dead and buried (but don’t go telling that to those still buying and selling the old dog)

NBCU CEO Steve Burke said that most of the executives working with Zalaznick would instead report to executive VP Cesar Conde, who joined NBCU from Univision earlier this month.

Despite the sluggish economy, the spirits industry poured on growth in 2012, and it’s no coincidence that the number of distilleries across the U.S. is continuing to rise. Instrumental in driving growth were small-batch bourbons, whiskeys and single malt Scotches, plus innovations in flavor (think Fireball Cinnamon Whiskey and dessert-inspired Pinnacle Whipped Vodka).

  The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

  Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. 

  Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager.  In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments.