Business
Loop Media announces Latino Content Channels for Businesses
Loop Media, Inc. , a free streaming television media company for businesses which provides access torestaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced it has added the Mexican Restaurant Channel, the Mood Boost Latin Channel and the Cinco de Mayo Channel (where every day can be a celebration) to its Latino-focused channels on the Company’s Loop TV platform.
New Guidelines to help Marketers start investing in Diverse Media Suppliers
The ANA and the 4A’s released a new set of guidelines designed to help companies increase their advertising and marketing investments in diverse media suppliers.
TelevisaUnivision announces new Local Ad Sales Team Structure and Alignment
TelevisaUnivision announced a transformative and client-centered approach for its Local Ad Sales team, including a new organizational structure that will ensure strategic alignment, efficiency and focus to achieve accelerated results for clients.
Carlos Abrams-Rivera name CEO of Kraft Heinz
The Kraft Heinz Company announced that the Company’s Board of Directors (the “Board”) has appointed Carlos Abrams-Rivera as Chief Executive Officer and a member of the Board, effective January 1, 2024. Until then, Abrams-Rivera will continue in his role as President of the North America Zone with the added responsibilities of becoming President of Kraft Heinz, effective immediately.
Genaro Perez named CMO at Peter Piper Pizza
Peter Piper Pizza, the "food, family and fun" fresh-made pizza restaurant, has named seasoned restaurant industry executive Genaro Perez as the brand's chief marketing officer, effective immediately.
Global advertising spend to top $1trn for first time next year
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 4.4% this year and a further 8.2% in 2024, by when expenditure will have topped $1trn for the first time.
How Marketers Can Fight Ad Fraud to Drive Results
The first look of the Association of National Advertisers (ANA) Programmatic Media Supply Chain Transparency Study found brands may be wasting much of their programmatic advertising campaign budgets on low-quality or fraudulent media.
How CMOs Can Cultivate Relationships Throughout the Organization [VIDEO]
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization's strategy planning and decision making isn't entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for actions CMOs can take directly, as well.
2023 Statistical Yearbook [REPORT]
This report represents the first publication of the Statistical Yearbook for the Arts, Culture and Creative Industries in Puerto Rico. It is a compilation of 10 reports with multiple data sources that present a profile of the cultural and creative sector in Puerto Rico. These data are presented as part of the objectives of the LabCultural as a cultural observatory and within the framework of the creation of a Cultural Information System for Puerto Rico.
Canela Media names Eric Tourtel as President of Latin America
Canela Media announced the appointment of Eric Tourtel as its President of Latin America to usher in a new era of opportunity and growth in the region. Eric will oversee Advertising Sales Strategy, Commercial Operations and B2B Marketing for Canela Media in Latin America.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
How to make a strong start as a CEO [PODCAST]
Seize the first year in the role as an opportunity for both personal and institutional renewal.
Can Mega TV Buyer Save Americano Media?
According to El Nuevo Herald, the McClatchy Co.-owned Spanish-language daily newspaper serving Miami, Americano Media has “run out of money” and has been unable to make payroll since May. By Adam Jacobson – Radio TV Business Report
2023 Global Chief Procurement Officer Survey [REPORT]
What capabilities and strategies are today’s most successful procurement organizations investing in? See observations and trends from our 2023 Global Chief Procurement Officer (CPO) Survey—based on the responses of almost 350 procurement leaders from more than 40 countries.
Growth in Consumer Spending is Slowing
U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said.
Hispanic Ad Agency Pioneer Norma Orci Passes.
Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died. Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop.
What Type of Strategist are you?
Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or focus on maintaining the status quo. Which type are you? By
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
CEO Insights [REPORT]
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey.
Global Entertainment & Media Outlook 2023–2027 [REPORT]
Five-year projections of consumer and advertiser spending data across 13 segments and 53 countries and territories
