We launched our new Thought Leadership platform on April 19, 2010 to serve the US Hispanic Public Relations professional.
In just a short four weeks we have become the PREMIER trade journal for PR profesional in our Industry.
AVAILABLE on HispanicPRpro.com
The General Electric Company, under licensee name NBC Telemundo License LLC, is spinning one of its three Los Angeles television stations into a trust in preparation for the proposed merger of GE’s NBC Universal with cable giant Comcast.
The station will go under the care and feeding of Bahia Honda LLC as Trustee, headed by Jose Cancela. In addition to the independent KWHY, Cancela will be responsible for a pair of translators, K46GF Santa Maria CA and K47GD San Luis Obispo CA.
The same type of out-of-the-box thinking that led to the groundbreaking Fiesta Movement social media initiative is reflected in a new ad campaign to launch Ford’s all-new small car, the 2011 Ford Fiesta.
Legendary US Hispanic Market executive Raul Torano has passed after an illustrious career as one of our Industry’s pioneers.
GLR Networks and V-me announced the launch of a sponsorable cross-platform news environment. The package includes presence in Minuto 60 – the well-known daily national radio news property from GLR, and national broadcast TV presence with three nightly Minuto 60 news capsules produced by V-me Noticias. The video news pieces will also be available on VmeTV.com.
What happens when a good intention- combined with a regulatory requirement- is addressed with the “easy and cheap” solution? This is what some pharmacies are doing by using automated computer programs to translate their labels and prescriptions into Spanish. Saving some money on the up-front could potentially turn into a costly law suit and life-threatening translation!
Available at HispanicCMO.com
In one of the clearest signs yet that the world is recovering from a “Great Recession,” consumer confidence levels have reached pre-downturn levels in some countries, according to the latest edition of the Nielsen Global Consumer Confidence Index. But the recovery has not taken hold evenly, and some countries remain quite skittish about the economy. Globally, the index reached 92 in the first quarter – just two points shy of the high score posted in the third quarter of 2007 before the recession swept across the world. Confidence hit an all-time low of 77 index points in early 2009.
It is with great sadness that we share with you the news that Barbara Alvarez, New York Sales Manager for Siempre Mujer, and Hispanic Ventures passed away yesterday after a long battle with cancer. Anyone who spent time with Barbara knew that she had a passion for everything in life including her work, her many friends and colleagues, and especially her two children, Alex and Lauren.
Perhaps one of the most active accounts in 2009 and 2010 has been the U.S. Census 2010. As CEO of the independent, Hispanic-owned agency d expósito and Partners, LLC, Daisy Expósito-Ulla has once again played a protagonistic role in helping gain the confidence of millions of Latinos to complete and return the Census form. Nearing its fifth anniversary, the young shop with a respectable client roster took upon itself the task of placing the most extensive and complex Hispanic media buy covering over 65 local media markets, a monumental strategy designed by media guru, Gloria Constanza, partner and media leader at d expósito & Partners.
In this interview, Expósito-Ulla talks about the successful experience of partnering with global agency DraftFCB as head of the Census 2010 effort, as well as collaborating with GlobalHue and other ethnic agencies on many aspects of the Census 2010 mission.
Available at HispanicCMO.com
