Business

NOTE: This blog post is a follow-up to my piece of November 16, and expands on my reference to Latino voters and the passage of Proposition 8 in California, which officially bans gay marriages; I am joined by Richard Zaldivar, president of LA’s The Wall Las Memorias Project, the monument in LA’s Lincoln Park dedicated to the memory of Latino victims of AIDS (www.thewalllasmemorias.org).

You would think that in 2008, and especially in a state like California, people would not ignore Latino voters. But that’s exactly what happened this year. Unlike the Obama campaign which worked diligently for every Latino vote, the campaign fighting against passage of Proposition 8 decided the Latino vote “wasn’t a priority.”

Published by Manny Gonzalez & Richard Zaldivar.

CLICK above to read.

J. C. Penney Company, Inc. has launched a new Spanish-language Christmas marketing campaign, inviting its Hispanic customers to celebrate the joy of giving with JCPenney this season.

An interesting future for Hispanic marketing in the United States, full of “dualities” and opportunities. The future is indeed bright. While the media propagates bad news as their way of attracting attention, they ignore the positive trends in the economy. Hispanic marketing is one of them.

Fully 56% of the public followed news about the economy very closely last week, and as many as 43% listed this as the single news story they followed more closely than any other. In particular, Americans are beginning to focus more closely on the problems facing the U.S. auto industry.

Its users can’t even agree on what multicultural marketing is.