Business

Don’t stop believing.

By Gonzalo López Martí - Creative Director

• How are we going to tell fake from real in a future dominated by artificial intelligence and immersive alternate realities?
• The short answer is: we won’t.

5 things to know about tariffs

Retailers strive to deliver a wide selection of affordable products every day to their customers. However, they also rely on products imported throughout international supply chains to offer American consumers high quality goods at a variety of price points. As policymakers consider a number of trade proposals, it’s important to know the significant impact tariffs will have on retailers, consumers and the U.S. economy.

How Marketers Can Create Wins for the Brand, the Business, and Their Partners [VIDEO]

ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.

Isabel Bucaram Launches PerfectLink Media

Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.

How women can steer toward growing industries and companies

Workplaces are full of talented, educated, and hardworking women. Many are caught off guard when, several years into their careers, they see that they are falling behind their peers, and they can’t put a finger on exactly how or why

Mundial Media announces Key Leadership Hires

Mundial Media announced the strategic appointment of four key executives to its leadership team.

FORBES pays attention to Tajín’s success story in America

FORBES, the world-known American business magazine, is giving its international audience a taste of Tajín. In its upcoming edition, the publication interviews Tajín’s founder Horacio Fernández who tells the interviewer how his authentic Mexican seasoning “has turned into a spice giant — by selling to Americans.”

We’re All Marketers Now: Putting the Customer First

"Is your entire company thinking like a marketer? It should be."

ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers

Four years ago, as the world began to emerge from the Covid pandemic, the ANA launched Marketing's Global Day of Learning to help rebuild the economy. For the first time, marketers from around the world came together to learn from each other and to be inspired by the leading practitioners in our industry. All for free. Since then, over 20,000 marketing professionals, students, and academic leaders from over 100 countries have participated in this annual industry-wide event, driven by the Global CMO Growth Council. This year, we are once again uniting take a collective pause to refuel, recharge, and reimagine the future of marketing.

The Great Unbundling – 2025 is the year advertising technology resolves conflicts of interest

For more than a decade, the advertising industry has been defined by a structural tension: Platforms providing buy-side technology have also been deeply entrenched in selling media inventory. Companies like Google leveraged their scale, deep pockets, and technological resources to dominate both sides of the coin. Any capitalist with such advantages would have done the same.

The Artificial Intelligence learning curve. Part 2

By Gonzalo López Martí - Creative Director

• There is a saying in the videogame industry: a successful game must be easy and intuitive so everyone can learn to dabble in it at a glance, yet difficult enough that it takes a very long time to become an expert.
• This logic will most possibly apply to AI.

Yep. We’re Under Attack

Florida is suing Target, claiming the company misled investors by not disclosing the financial risks of its DEI efforts. The lawsuit argues that Target’s Pride merchandise and diversity initiatives triggered a consumer backlash, tanked sales, and wiped out billions in market value. The state, which manages public pension funds invested in Target, says shareholders paid the price for the company’s “ideological” decisions.  By David R. Morse

Writer & Producer Roberto Orcí passes ……

The writer and producer of many Hollywood movies passes. He is the son of advertising agency executive Roberto Orcí.

Five Trends Shaping Media in 2025

Welcome to the media jungle. It’s gnarlier than ever. New platforms and devices create twists and turns. Ever-evolving consumers roam freely, demanding personalized experiences and diverse content. Traditional advertising models struggle to keep pace. Yet, amid these struggles lie exciting opportunities for innovation and growth. To survive in this environment, we all need to adapt and innovate. Let’s take a closer look at five trends that will make the journey in 2025 exciting — and risky unless you’re prepared with the right strategy. In future articles, we will dive into these trends even more.

Raúl Brindis’ Return to Houston Radio Rocked by Tower Attack

In December, Spanish Broadcast System launched La Ley 92.1 (KROI) in Houston, following its $7.5 million acquisition of the station from Urban One. Now the station is claiming its tower was intentionally sabotaged in an attack one day before the debut of morning host Raúl Brindis.

Roberto Ramos joins CULTURE+ as Group President & Chief Brand Transformation Officer

Roberto Ramos has joined Culture+ Group as our new President, Chief Brand Officer, and Partner. Roberto is an industry innovator known for challenging the status quo and driving transformative growth for some of the world’s leading brands.

The best clients ask agencies the best questions

Ask Agencies the Best Questions - Great clients get great work.

5 Years Later: America Looks Back at the Impact of COVID-19 [REPORT]

The most significant pandemic of our lifetime arrived as the United States was experiencing three major societal trends: a growing divide between partisans of the left and right, decreasing trust in many institutions, and a massive splintering of the information environment.

Slower Retail Sales in January, But the Economy is Still Expanding

Data released by the U.S. Census Bureau shows retail sales slowed in January following a strong holiday season but still rose year over year, National Retail Federation Chief Economist Jack Kleinhenz said.

A special Cupid for Valentine’s Day 2025.

Today we celebrate love and affection. Aside from its romantic undertones, Valentine’s Day — especially in our Latin countries — goes beyond the symbolic red roses to remind us of the incalculable value of friendship and family. To send a BIG HUG to our faithful readers, we’ve gotten a hold of a most enjoyable and fun-filled dialogue between a couple of emblematic ad people who candidly let us peek into their lives. Here, Hall-of-Famer Daisy Expósito-Ulla and her life-and-business partner, award-winning filmmaker Jorge Ulla, talk to the Creative Team from their agency, d expósito & Partners, revealing with humor and vitality some tips about how they met, their staying power and also share an amusing anecdote about two young creatives in need of money. Enjoy the piece. HispanicAd wishes a Happy Valentine’s Day to all our clients — ad and media agencies, TV and Radio stations and networks, Digital, P.R. and Research companies, and trade associations.