Business
Global Perceptions of Progress on Gender Equality [REPORT]
Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world. The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%. The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.
UNITING IN THE AI ERA EMBRACING TECHNOLOGY AND COLLABORATION FOR COLLECTIVE SUCCESS
I just attended the annual Pulse conference at UCLA Anderson. The conference brings together leading executives to share insights and perspectives on the current trends, opportunities, and challenges impacting the entertainment, sports, and technology industries. By Roxana Lissa is the Principal of Blue Public Relations in Los Angeles.
SEEHER launches Pledge Campaign
SeeHer, the global gender equality initiative within the ANA that champions the positive representation of women, announced today a campaign that rallies the marketing and media industry to change the current trajectory of gender equality by pledging to include one or more of the Gender Equality Measure (GEM®) Suite of Tools into their practice.
Women in the Workplace & in Media: Recent Trends & Case Studies
In anticipation of Women's History Month, many brands will be releasing ads meant to celebrate, showcase, and represent women of diverse backgrounds, as well as create programs meant to help women in various aspects of their life, for instance, by dispelling stereotypes, aiding women in the workplace, and promoting knowledge when it comes to health care. With this in mind, we decided to take a look at recent trends, case studies, and research findings when it comes to women's portrayals.
got press? Let great advertising do the talking
If you want to power up your PR game with your ad campaign, the most important element is to create great content and memorable advertising. However, this is certainly more complex than it used to be. The attention span of consumers has lessened, and the media universe is more fragmented than ever. By Roxana Lissa
Your Gray Matters Mentorship
Let’s begin this post on a highly personal basis. Many years ago, when I was EVP and International Media Director at Foote Cone & Belding, the company wanted to create a worldwide media buying unit: Pervasive. We were about 20 people who had to fly to NY twice a month from anywhere in the world to create it. Naturally, the company hired consultants to help us form the company. One of the consultants asked the group “what are you most proud of?”. Predictably, lots of children mentioned, a couple of offbeat answers (e.g., jumping from a plane) but I was the only one who answered that what made me prouder is that out of the hundreds who had worked with me in different countries, about 20 or had gotten VP, GM and, now, even a CEO job in ad agencies. By Marcelo Salup
2024 Media Predictions: A year of transformation [REPORT]
The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected.
Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos
Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, technology, arts, psychology, and trends. Concurrently, MEL will develop integrated communications campaigns designed to propel Latino stories to the forefront of the conversation on the issues impacting Latino communities.
January 2024 Retail Sales Results Reflect Altered Shopping Patterns
In January 2024, U.S. retail sales, including both discretionary general merchandise and consumer packaged goods (CPG), were flat in both units and revenue compared to the same month last year. Discretionary general merchandise spending declines continued at the newly established levels during the four weeks ending January 27, 2024, with 5% dollar and unit sales declines compared to last January. CPG performance held relatively steady. Food and beverage year-over-year sales revenue grew 1%, and unit sales were flat. Non-edible CPG sales improved slightly, with 2% revenue growth and a 1% unit sales decline, according to Circana, the leading advisor on the complexity of consumer behavior.
Health-Conscious Audiences struggle with Connecting Pharma Messaging Across Channels [REPORT]
MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all other channels as the most trusted source of health information, regardless of respondents’ age. The study found ads showed in an HCP office earned up to +16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.
ON THE FUTURE OF ADVERTISING – The sea changes that are upending advertising
Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses.
Sonoro unveils New Leadership Team
Sonoro announced its new leadership team, naming Camila Victoriano, Cesar Martinez, and Sergio Gonzalez Rothlin as the company's new Chief Content Officer, Chief Commercial Officer, and Chief Growth Officer, respectively.
U.S. Beverage Signs Partnership with Cervecería La Tropical
US Beverage, LLC, (USB) announced that it has signed an agreement with Cervecería La Tropical, Cuba's Oldest Brewery, remixed in Miami since 2021.
Best States for Minority Entrepreneurs
A new study from Lendio ranks the top 20 states for minority entrepreneurs. To produce the rankings, Lendio evaluated eight critical metrics including small business loan accessibility, entrepreneurship rates, job growth, and income equality.
2024 retail industry outlook [REPORT]
As retailers look to woo price-sensitive consumers in 2024, loyalty will have to be earned. To make that happen, trust will need to be the cornerstone of their profitability playbook.
The Future 100 Report: Key Takeaways
VML's The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. These predictions range from typical marketing fare (such as how retail will evolve to current gen Z buying trends) to the unusual and fantastical (AI children and virtual families becoming common, as the report stated that virtual children "could be commonplace by 2070."). Luxury experiences, whether travel or fashion, appear often — alongside wellness and health trends (such as "analog travel" and prioritizing rest, renewal, and relaxation), illustrating an emphasis on the desire for experience (which comes as no surprise, post-COVID-19).
Corona Tools chooses Refuel Agency to Drive Brand Awareness
Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing and brand awareness.
Mecenas taps Polsky as EVP Revenue & Brand Strategy for COCINA
COCINA’s parent company MECENAS, announced the appointment of Andrew Polsky as Executive Vice President of Revenue and Brand Strategy. Polsky, a seasoned executive with extensive experience in multicultural digital media, joins MECENAS at a pivotal time to help position the company and all of its units into its next phase of sustained growth
The Board of Directors of Spanish Broadcasting System (SBS) Vote for Raúl Alarcón to Assume the Title and Responsibilities of President of the Corporation
In the recent departure of Albert Rodriguez - President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System.
Don’t Underestimate the CMO-CFO Relationship
There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses).
