Business

The greatest shift may be in how the buy side and sell side interact. Sellers of premium inventory have historically owned something very valuable that advertisers needed: eyeballs. And they still do. But now, that is not enough. There is greater onus on the sell side to deliver on a product or service that appeals to cautious and under-funded advertisers and agencies. This is where things get interesting.

Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday season unlike any other.

It is only 60 days until the election, and the first absentee ballots are going out today. The tension is only going to continue to build over the next two months; amplification is the operative word. And life, and our data, bring into clear relief our polar world—Red, Blue; Good, Bad; Rich, Poor; Black, White. We are divided as a nation. Perhaps our only unity is in our agreement of disunity. What did Thomas Paine say? —”these are the times that try (our) souls…”

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner.  By Isaac Mizrahi –  Co-President of ALMA

The mood of the country has changed — and brands must respond in kind

Video conferencing has become such a fixture in our everyday lives that it will change the future of work for the better.  By Rosemary Ravinal

There’s been a raft of articles published this year making a strong argument for continuing to advertise through the COVID-19 pandemic, as well as the recession that will follow. You may or may not agree but perhaps an understanding of just how much you stand to lose could help when thinking about your short to medium term plans. Where and what are the risks of stopping or cutting back on advertising and how do you mitigate against these risks through the worst recession on re

IAB’s sixth 2020 buy/sell-side survey sees the “light at the end of the tunnel” for digital advertising, according to media buyers and sellers. In short: Digital ad spend for 2020 is expected to end with a 6% increase versus 2019.  The news, however, is dour for traditional media.

Vidoomy naeed Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year.

The 2020 holiday shopping season will close out an intense, unpredictable year for retailers and consumers alike. With ebbs and flows in retail sales and COVID-19 infection rates, retailers are entering an unprecedented holiday season.

Dallas based ad agency LERMA/,announced its alliance with TXV Partners.

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities

Do you remember the big productions in Los Angeles, when the agency stayed at Shutters? Do you remember the big productions? Do you remember those three-hour flights each way, to attend a 90-minute new business meeting? Do you remember when you had to wear pants for a meeting with a CMO? I don’t.   By Aldo Quevedo – Principal, Creative Director, LERMA/

In the midst of the COVID-19 pandemic, many U.S. CEOs remain confident in the growth prospects of the domestic economy and their companies and are accelerating investments in digital transformation, according to a study released today by KPMG LLP, the U.S. audit, tax, and advisory firm.

In an industry 4.0-driven future, marginalized groups may continue to face challenges securing opportunities. Through a coalition approach, employers can help disrupt barriers to employment and access untapped talent.

Pursuant to the agreement, Univision will sell to Liberman WLII-DT, Caguas-San Juan, and the stations which repeat its signal across the island: WOLE TV-DT, Aguadilla in the Western Area and WSUR-DT, Ponce in the central area. Univision is not selling, and will continue to operate, sister station WSTE-DT (TeleIsla Channel 7) as well as its radio properties, including Uforia.
 

Latinos wield formidable economic clout.

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment.  By Isaac Mizrahi – Co-President of ALMA

The evolution of media sales to be more consultative is no different. The shift was gradually taking place. Then COVID-19 hit, and salespeople no longer had the option of relying on relationships and expense accounts; they had to bring substantial real-time data and insights-driven solutions to the table or be ignored. They had to prove ROI.

Return on Investment (ROI), the holy grail of finance metrics, is often a sign of low sophistication in marketing efforts. In the advertising world, return on ad spend is often referred to as ROI. This usage of ROI is only looking at sales revenue and ad spend, not taking into account the cost of the sale or any other costs beyond advertising spend.