I’ll wager you’ve all seen one: they’re slow paced, backed by acoustic piano and open with shots of empty city streets. Those shots are followed by people copying with life in Coronavirus-enforced lockdown, then the brand that you can’t remember tells you that they’re there for you. ‘They’ are the COVID-19 ‘emotional support’ ad. And it’s time they stopped, or they got a lot better. by Daren – Global Head of Creative / Kantar
It was nearly eight weeks ago when Golin announced we would begin working from home and it’s hard to believe how far my reality has shifted since then. It was a gradual process. At first, I continued visiting client offices, I set up a home office that best worked around my sons’ schedules and I pulled my oldest from school. Then it hit stronger; I stopped seeing friends and engaging in social activities. I could no longer see family and neighbors had to stay a wave away. Inevitably, my life inside the walls of my home became my entire world – my sanctuary, school, gym, office and so much more. By Cristina Verdeja Zaldívar – GOLIN / Director
She dreamed of becoming a librarian. As a child, Natalie Boden would spend hours organizing books on her shelves. She even developed her own card catalog filing system. The Honduran native today is the founder and President of BODEN, a public relations and social media agency which counts McDonald’s, Target and UnitedHealthcare among its clients. By Court Stroud
A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. Third-party data can come from many different sources, and multiple methodologies can be used in its collection, structuring, and marketing. This often makes it difficult for advertisers to understand exactly what they’re buying, leaving advertisers at a disadvantage and at risk of purchasing data that’s unsuitable for their purpose. To address this problem, advertisers need to evaluate the quality of a dataset before purchasing it.
Governments around the world are edging toward plans to exit mass population lockdowns, albeit at different speeds and in different ways, but the persistent questions for business are around what the future holds and how it should be navigated.
2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment. By Isaac Mizrahi – Co-President of ALMA Agency
Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring. By Adam Jacobson – Editor in Chief / Radio +TV Business Report
In this second study of advertising buyers, IAB has compared changes to advertising spend for the March through June timeframe. Month over month, we’ve uncovered trends and new insights about the impact of the Coronavirus pandemic on media and messaging strategies
The spread of coronavirus is leaving a wide swath of economic damage in its wake. Our initial analysis, conducted at the beginning of April, examined the impact at the state, national, and occupational level. We estimated that in the shutdown phase alone, up to 53 million US jobs were vulnerable—a term we use to encompass permanent layoffs, temporary furloughs, or reductions in hours and pay.
While quickly adjusting to a work-from-home situation and revamping client marketing plans, many in our industry saw early signs of how the pandemic was disproportionately having a negative impact on the Latino community. Early data showed Latinos are more likely to be deemed as “essential workers” and less likely to be in jobs that could be performed remotely. by Louis Maldonado
During the first few days of this global COVID-19 pandemic, I attended a virtual meeting with colleagues from different locations across the world. In this meeting, I heard about how local markets like China, Hong Kong, Australia, U.K. and Germany, among others, were tackling the challenges created by the disruption we are currently facing. After a few minutes listening to the speakers, it was clear that we are facing this pandemic crisis as a planet, that this is a global crisis that sees no boundaries and respects no religion or ideology. By Isaac Mizrahi – Co-President ALMA Agency
We all know that life will change forever but at the moment every day seems the same. However, in the middle of the practical stresses of lockdown are being seeded the attitudes and behaviours that will lead to the ‘new normal. By Marco Rimini, Global Chief Development Officer, Mindshare
Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process.
The novel coronavirus (COVID-19) has forced immediate, far-reaching lifestyle shifts for American consumers. In fact, it’s unlikely that consumers’ lives will return to normal in the near future.
The coronavirus outbreak is a global humanitarian crisis that has affected millions of people. The economic impact of the pandemic can be seen across sectors, but it may be most widely visible in the consumer goods sector. News broadcasts and social media feeds are flooded with images of empty shelves that should house toilet paper and cleaning supplies. Consumers are shifting where they shop, what they purchase, and how much they purchase at an unprecedented scale and speed.
Strada Education Network has released a new analysis of Public Viewpoint: its weekly, nationally representative survey tracking the impact of the global pandemic on Americans’ lives, work and education. The analysis examines the last four weeks of survey data by race and ethnicity, finding that black and Latino Americans disproportionately report job and income loss, respectively.
As part of our #UnidosTogether initiative, we are very excited to announce the launch of Hispanicize Hangout, a series of vodcasts that will feature interviews with top influencers, celebrities, entrepreneurs and executives across the Latinx media, marketing and entertainment industry. In our first episode of Hispanicize Hangout, hear all about what actor and NGL Collective partner, John Leguizamo, has been up to while #ShelteringInPlace.
In this episode, market researcher, author, thought leader, and Black American subject matter expert, Pepper Miller, joins me to talk about Black Americans’ value (as a people and market segment) and how brands can better engage Black America so they can have loyal customers and a positive bottom line.
Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.
Our economy is a beautiful nice lean machine where anyone can achieve the American dream of owning their own business, but history has taught us that there has been an economic slow down about every 10 years. It is during these periods that the leaders strive and there are some unfortunate closing of businesses.
