Business

Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.

There’s no rest for the weary. With the 2020 scope season in the rearview mirror, it’s already time to look ahead to 2021.

Welcome to this special VEGAS edition of Hispanicize Hangout, starring none other than my friends Mike Valdes-Fauli (CEO, Pinta) and John Santiago (CEO, M8) who truly dressed for the occasion.

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend—whether that’s due to the pandemic’s economic impact on businesses or as a choice to dissociate from wall-to-wall coverage of death and infection. However, this strategy of limiting advertising is not sustainable with coverage of the novel coronavirus (COVID-19) here to stay for at least the medium term. And reducing advertising now could have long-term consequences.

The COVID-19 pandemic is posing staggering health and humanitarian challenges. As the crisis evolves, companies must act on multiple fronts to protect their employees, customers, supply chains, and financial performance. Retail and consumer-goods sectors have been particularly affected, with frontline employees directly at risk and companies struggling with demand that is either rapidly evaporating or surging well past the available supply.

Consumer spending tumbled a record 16.4% in April as #COVID19 continues to impact the U.S. economy. KPMG Senior Economist Ken Kim breaks down today’s record decline and whether there are signs that perhaps April be the trough in consumer spending.

As 2019 was a great year for media sales, many sales managers were expecting similar revenue growth in 2020, not including political ad estimates. And then coronavirus arrived. Over the past two months, revenue has dramatic hit. Many sales managers are expecting to see up to a 50% drop in revenue.  In this COVID-19 Special Report media sales managers share their thought about the current state of media sales. And it’s not all doom and gloom! Many are optimistic about the economic recovery awaiting the country in coming months.

At Kantar we’ve spent much of the last few weeks thinking about the here and now, supporting our clients on immediate marketing strategies and planning for the next few months. But it’s now more important than ever to look further ahead; and for media and advertising, to imagine what scenarios the future might hold.  by Jane Ostler – Global Head of Media, Insights / Kantar

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants. Our focus has been broadly on media transformation and reform. More specifically, we have gathered to discuss the television upfront.

Dealing with the coronavirus crisis and its aftermath could be the imperative of our times. Indeed, we have argued that it augurs the “imminent restructuring of the global economic order.”

The latest insights from Comscore show that while certain retail categories saw significant decreases in visitation and consumer spending, overall spending and visitation to online retail increased across desktop and mobile in March 2020 compared to March 2019.

What’s next? That is the question everyone is asking. The future is not what we thought it would be only a few short months ago.

What trends and best practices should shared services and functional leaders be considering as they think about the evolution of their operating model? What role might global business services constructs play in enabling digital transformation across the enterprise?

Marketers are pretty intimate with content marketing metrics, data, and analytics these days—and if you’re not, you’d best get learning.  By Lauren McMenemy

With the recent demand fluctuations caused by the Great Lockdown many brands have focused on driving short-term volume but to grow market share in the longer-term, brands must gain more than their fair share of category entrants. The latter growth mechanism is facilitated by making sure new category entrants are predisposed to choose your brand, and do not just do so because it is easily available.  by Nigel Hollis

Spring is here in DC.  Still some cool days, but progressively it is looking and feeling like summer.  People are anxious—they are increasingly going out, but still are fearful of the external COVID-19 world.  And America is, well, America—completely disorganized and decentralized politically.

Unprecedented times like these bring massive challenges. Yet even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. While sales may be down, it’s important to maintain—or increase—your share of the market. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.

A large majority (75 percent) of ANA members have strategic plans in place to hire suppliers with diverse backgrounds for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.  Those are two of the key findings in a new ANA study, “The Power of Supplier Diversity,” which also revealed that among those with a supplier diversity strategy, the top segments targeted are women-owned (98 percent), ethnic/minority-owned (95 percent), veteran-owned (90 percent), LGBTQ-owned (88 percent), and disability-owned (80 percent).

As more states loosen their stay-at-home orders, a study released by the Network of Executive Women (NEW) and Hispanic marketing platform Latinarrific prompts interesting questions regarding whether the COVID-19 pandemic will ultimately reverse or accelerate corporate America’s Latina leadership crisis.