Business

The spread of coronavirus is leaving a wide swath of economic damage in its wake. Our initial analysis, conducted at the beginning of April, examined the impact at the state, national, and occupational level. We estimated that in the shutdown phase alone, up to 53 million US jobs were vulnerable—a term we use to encompass permanent layoffs, temporary furloughs, or reductions in hours and pay.

While quickly adjusting to a work-from-home situation and revamping client marketing plans, many in our industry saw early signs of how the pandemic was disproportionately having a negative impact on the Latino community. Early data showed Latinos are more likely to be deemed as “essential workers” and less likely to be in jobs that could be performed remotely.  by Louis Maldonado

During the first few days of this global COVID-19 pandemic, I attended a virtual meeting with colleagues from different locations across the world. In this meeting, I heard about how local markets like China, Hong Kong, Australia, U.K. and Germany, among others, were tackling the challenges created by the disruption we are currently facing. After a few minutes listening to the speakers, it was clear that we are facing this pandemic crisis as a planet, that this is a global crisis that sees no boundaries and respects no religion or ideology.  By Isaac Mizrahi –  Co-President ALMA Agency

We all know that life will change forever but at the moment every day seems the same.  However, in the middle of the practical stresses of lockdown are being seeded the attitudes and behaviours that will lead to the ‘new normal.  By Marco Rimini, Global Chief Development Officer, Mindshare

Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process.

The novel coronavirus (COVID-19) has forced immediate, far-reaching lifestyle shifts for American consumers. In fact, it’s unlikely that consumers’ lives will return to normal in the near future.

The coronavirus outbreak is a global humanitarian crisis that has affected millions of people. The economic impact of the pandemic can be seen across sectors, but it may be most widely visible in the consumer goods sector. News broadcasts and social media feeds are flooded with images of empty shelves that should house toilet paper and cleaning supplies. Consumers are shifting where they shop, what they purchase, and how much they purchase at an unprecedented scale and speed.

Strada Education Network has released a new analysis of Public Viewpoint: its weekly, nationally representative survey tracking the impact of the global pandemic on Americans’ lives, work and education. The analysis examines the last four weeks of survey data by race and ethnicity, finding that black and Latino Americans disproportionately report job and income loss, respectively.

As part of our #UnidosTogether initiative, we are very excited to announce the launch of Hispanicize Hangout, a series of vodcasts that will feature interviews with top influencers, celebrities, entrepreneurs and executives across the Latinx media, marketing and entertainment industry. In our first episode of Hispanicize Hangout, hear all about what actor and NGL Collective partner, John Leguizamo, has been up to while #ShelteringInPlace.

In this episode, market researcher, author, thought leader, and Black American subject matter expert, Pepper Miller, joins me to talk about Black Americans’ value (as a people and market segment) and how brands can better engage Black America so they can have loyal customers and a positive bottom line.

Join us as we hear recent research findings, insights and perspective from Pete Lerma and Quim Gil from LERMA about how COVID-19 is affecting the Hispanic community—and how brands should respond during this time.

Our economy is a beautiful nice lean machine where anyone can achieve the American dream of owning  their own business, but history has taught us that there has been an economic slow down about every 10 years. It is during these periods that the leaders strive and there are some unfortunate closing of businesses. 

4A’s Research surveyed 1000 consumers on April 2, 2020 using Suzy, a real-time market research platform, to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19.   By Stacie Calabrese, VP, 4A’s Research and Christine Pelosi, Information Specialist, 4A’s Research.

We review changes relevant to marketers that will occur as the coronavirus crisis evolves.  We specifically consider new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

The Great Lockdown is just the beginning of what is likely to prove a long and difficult road through recession to recovery, and that means advertisers are going to have to answer three difficult questions. Can your brand afford not to advertise? Where should you advertise? And what sort of content should you run?  by Nigel Hollis

During the 2008-09 recession, agency organic growth fell by -1,500 bps from +4% in 3Q 2008 to a low of -11% in 2Q 2009. It took seven quarters in the end for organic growth to recover back to +6% in 2Q 2010, reflecting the prolonged economic weakness over this period.

As the coronavirus pandemic spreads across the globe, threatening both lives and livelihoods, consumer-packaged-goods (CPG) manufacturers continue to play an important role: producing essential items we all rely on for our health and well-being. CPG leaders have focused on meeting this demand while guarding the safety of employees and customers.

Spanish Broadcasting System, Inc. (“SBS”) launched “La Voz del Negocio Hispano,” “The Voice of Hispanic Business” across its multimedia & entertainment platforms including Radio, TV and Podcast to empower Hispanic business owners with a show hosted by respected journalist, Mario Andres Moreno.

The consumer packaged goods (CPG) industry is currently facing the biggest and fastest change to shopping behavior in modern history as a result of the novel coronavirus (COVID-19) pandemic. Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it’s not an understatement to say that the industry is operating in uncharted territory.  

We all know the theory: brands that spend more on advertising during a recession recover faster when the recession ends. It is a well proven fact. Except this time around we are dealing with a health crisis, the repercussions of which have impacted both demand and supply. And whatever happens, advertising alone is unlikely to do the trick.  by Nigel Hollis