Business

Steady Sales Growth Expected for 2024 Holiday Season

The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.

Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]

MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands.

Latinos are Leading America’s Economy— With or Without Your Support

Data doesn’t lie. U.S. Latinos now generate an astounding $3.6 trillion GDP, making us the 5th largest economy in the world, bigger than India, the U.K., and France. And we’re not slowing down. Our GDP is growing faster than any other country except China, positioning us to surpass Germany by 2027 and reach $5.7 trillion by 2029. Yet, despite this staggering economic power, Latinos remain grossly underrepresented in leadership, media, boardrooms, and investments.  By Beatriz Acevedo - CEO/Cofounder SUMA.

A Profile of the Nation’s Hispanic-Owned Businesses

About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau.

Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!

Over more than two decades of expertise in growth media markets, Alfredo Richard has managed communications teams in the U.S., Latin America and Spain.  FELICIDADES de HispanicAd

PEPSICO to acquire Siete Foods

PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods ("Siete") for $1.2 billion.

SeeHer Releases Its First-Ever Campaign: “She Matters: Bottom Line”

The Association of National Advertisers’ SeeHer, the global movement dedicated to ensuring accurate representation of all women and girls in media, marketing, advertising, and entertainment, today released its first campaign highlighting the economic spending power of women and girls and how they are a growth multiplier for brands. Created in partnership with creative advertising agency Curiosity, the new campaign, “She Matters: Bottom Line,” focuses on the spending power and economic impact of women and girls through the lens of Generation Alpha.

Developing a Sales Mindset

One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do "fluff," "touchy-feely," and "numbers" that don't help them sell anything. Salespeople don't mess around. If you aren't helping them sell, then you aren't helping them.

Governor Newsom Signs Major Legislation to Bolster Ethnic and Community Media Through the State’s Advertising Power

In a decisive move to strengthen ethnic and community media, Governor Gavin Newsom signed AB 1511 - authored by Assemblymember Miguel Santiago (D-Los Angeles) - into law, mandating that state agencies develop plans to increase their advertising spending in media outlets serving California's diverse populations. The law requires agencies to annually report on their progress to ensure transparency and accountability. Sponsored by the Latino Media Collaborative, AB 1511 represents a key effort to direct the state's advertising dollars towards ethnic and community media, creating a sustainable foundation for these outlets to thrive.

Hispanics are evolving and changing…my thoughts

Albert Rodríguez Inks MediaCo C-Suite Deal

A filing with the SEC now reveals the new executive position for former Spanish Broadcasting System executive Albert Rodriguez: Chief Revenue Officer of MediaCo.

FTC finds large Social Media and Video Streaming Companies have engaged Surveillance of Users with Lax Privacy Controls and Inadequate Safeguards for Kids and Teens [REPORT]

A new Federal Trade Commission staff report that examines the data collection and use practices of major social media and video streaming services shows they engaged in vast surveillance of consumers in order to monetize their personal information while failing to adequately protect users online, especially children and teens.

ANA Defends Ad Industry Against Claims in FTC Social Media Report

The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services

Women in the Workplace 2024

In the tenth year of our Women in the Workplace research, in partnership with LeanIn.Org, we reflect on the notable gains women have made—and how their experiences at work are, in many ways, the same or worse than ten years ago. Sustainable progress toward parity requires that companies recommit to change.

UnivisionTelevisa CEO removed.

According to articles by Reuters and The New York Times and a company release late last night, Wade Davis was removed from the Chief Executive Officer position due to lack of attaining performance goals for UnivisionTelevisa.  His replacements is Daniel Alegre, a Mexican Executive with media, entertainment and technology experience.

STOP “CELEBRATING” HISPANIC HERITAGE MONTH — WE SEE RIGHT THROUGH IT!

Let’s be real: Hispanic Heritage Month is not a “campaign opportunity.”  By Victor Cornejo - Host, Tell Me Más Podcast & Multicultural/Inclusive Advertising Veteran

Political and Olympic Advertising Boost a Strong US Ad Market Further

Based on MAGNA’s analysis of media companies’ financial reports, total US ad revenues grew by +11.0% year-over-year in the second quarter. That was in line with first quarter, and in line with – slightly stronger – than MAGNA’s projection (+10.4%).

WITH $3.7T GDP, THE LATINO BUSINESS CASE IS A CAPITALIST AGENDA

For the seventh year, the L’Attitude conference has endeavored to showcase the Latino consumer as a domestic fiscal imperative, distancing the conference from a DE&I conversation to a dollars and cents one… as Sol Trujillo, CEO, Co-Founder of L’Attitude mantra during the conference would repeat we are “helping everybody think about how they can make more money as a capitalist” and “to go where the growth is [Latino] and invest in capital growth there”. This year the agenda endeavored in adding dimension to the value of the Latino GDP Report, $3.6 Trillion. The report states Latinos are 28.3% real GDP growth (2017-2022); with a domestic income valued at $2.8T; a $3.8T Latino Purchase Power (LPP) and projected to become the Fourth Largest economy in the world by 2029. More than 30 speakers from all industries and sectors brought the consumer consumption and lifetime value to life.  By Ana Ceppi

Happy HHM (or not so happy?)

I don’t know about you, but Hispanic Heritage Month is just kicking off this weekend, and I’m already overdosing on all the social media posts and shallow brand celebrations.  As far as I’m concerned it feels quite token for brands to opportunistically “show up” during Hispanic Heritage Month! I’m sure this feeling is shared by my African American and Asian American friends when Black History Month or Asian American and Pacific Islander Heritage Month come around, as well as my friends in the LGBTQ+ community when all the Pride brand activations and campaigns pop up out of nowhere.  By Luis Miguel Messianu.  - Founder-President-Chief Creative Officer MEL

In Memorian – Debra Nason (Debbie)

I just learned of the passing of my dear friend and mentor Debbie Nason. Surprisingly, this happened a while back and I’d expected more coverage from our industry, but as usual, Debbie was not a fan of the spotlight.  By Gustavo Garcia