By Gonzalo López Martí – Creative director, etc. / lmmiami.com
Last week I ranted about the so-called Mimetic Theory.*
iHeartMedia announced that Yesenia Bello has been named iHeartMedia’s Senior Vice President of Multicultural Sales, effective immediately.
A new study by the Pew Research Center revealed that there is not only a growing division between Americans of both parties since the acrimonious 2016 election, but that levels of animosity are on the rise as well. By David R. Morse, CEO & President of New American Dimensions
Organizations are continually tasked with understanding what their employees do, the tools they use to accomplish their work, and the environment in which they operate, and 70% of HR executives recognize the need for overall digital transformation. Just as the technology evolves, workplace culture must continue to be an utmost priority for leaders – and not just those in the C-suite.
For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on this practice, which is referred to as the “pink tax,” is growing hotter. And it’s leaving the door wide open for new brands to make waves by openly calling attention to pink taxed items, challenging sexist stereotypes, empowering underprivileged women and creating products that put the comfort and desires of women, rather than society’s expectations, first.
This year marks the fifth year of our research on women in the workplace, conducted in partnership with LeanIn.Org. We look back on data and insights since 2015 from close to 600 companies that participated in the study, more than a quarter of a million people that were surveyed on their workplace experiences, and more than 100 in-depth one-on-one interviews that were conducted.
The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.
A recent WARC newsletter offered up an article titled, “How e.l.f. re-engaged with consumers”. The review of how the U.S. cosmetics company achieved this was interesting and led me to reflect on the need to adapt your media strategy to be appropriate to your brand’s status. by Nigel Hollis
With so much content available to young adults these days, their media consumption differs greatly from that of older age groups.
In this constantly changing ecosystem, TV channels and digital platforms are competing creatively to nurture their appeal to this audience.
By Gonzalo López Martí – Creative director, etc. / lmmiami.com
LBI Media, Inc. (with its affiliates, “LBI” or the “Company”) announced it has successfully completed its court-approved reorganization plan and emerged from the chapter 11 process.
Consumer confidence among Hispanics in the United States jumped in the third quarter of 2019 as optimism grew for the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative in FAU’s College of Business.
The entertainment industry has long influenced the products consumers buy. For instance, “Top Gun,” the hit 1986 film about a U.S. Navy pilot, helped popularize Ray-Ban‘s Aviator sunglasses. They haven’t gone out of fashion since. Today, the amount of content generated from streaming services and other forms of digital media is exploding. As a result, consumers increasingly will be exposed to new ideas for product use.
Earlier this year the ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry. By Bill Duggan
Consumers are somewhat optimistic about holiday shopping this year with 86% telling us they will spend the same or more this holiday as they did in 2018. On average, they will spend $1,284 on gifts, travel and entertainment, a modest increase of 2.7% over last year.
The National Retail Federation said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years.
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn.
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
A first for our Multicultural Industry, the Association National Advertisers (ANA) began their conference with Bob Liodice / Chief Executive Office of the ANA bringing forth one of the main pillars of growth in marketing is the inclusion of effective Multicultural practices that ensure sustainability.
