Business

A first for our Multicultural Industry, the Association National Advertisers (ANA) began their conference with Bob Liodice / Chief Executive Office of the ANA bringing forth one of the main pillars of growth in marketing is the inclusion of effective Multicultural practices that ensure sustainability.

Whether you’re selling an innovative new razor, a new season of a television series or a provocative message for an established sporting goods brand, it’s all about the launch. Making a big splash—the right kind of splash—plays an increasingly critical role for long-term success in consumer markets.

Raúl Alarcón, Chairman and CEO of Spanish Broadcasting System (“SBS”) (OCTQX: SBSAA) received the U.S. Hispanic Chamber of Commerce’s (USHCC) 2019 Hispanic Businessperson of the Year Award. Hundreds of Hispanic business, corporate and community leaders from across the U.S. attended the awards’ gala event, which took place at the USHCC’s 40th Anniversary National Convention in Albuquerque, New Mexico. The award was presented by international top-selling artist Prince Royce who dedicated emotional words to the media mogul.

What makes someone a growth leader? In conversations we’ve had with business leaders, the answer tends to boil down to a variation of “I know it when I see it.” But it turns out that there is a specific set of attributes that growth leaders share.

CMC: The Voice of Hispanic Marketing announced that its annual multicultural marketing summit will take place at the Westin Hotel Times Square in New York City from April 27-29, 2020.

By Gonzalo López Martí – Creative director, etc./LMMiami.com

• A few years back, a senior marketing executive employed by a very large soft drinks company asked me what I would do with their flagship brand of sugary carbonated liquid, which was starting to confront strong public opinion headwinds as one of the main culprits of the growing epidemic of obesity, tooth decay, diabetes and so on and so forth.
• An unfair accusation if you ask me but a problem for the company nevertheless.
• To be sure, it could be argued that the volume-based nature of the soft drinks industry is partly to blame.
• Still, nobody forces people to chug down the thing.
• Anyhoo.

Media is a powerful tool—one that shapes our world. It can be used to help people, by raising awareness, entertaining or educating us, sparking debates and breaking down stereotypes. But it can also be used in harmful ways, be it by creating confusion with false information, reinforcing stereotypes or simply excluding groups from even appearing on the screen itself.

In the next few weeks, I’ll be completing my tenure as the CMC Chairman of the Board, and after two exciting and productive years, I’ll be passing the baton to my colleague Gonzalo del Fa. It’s only fitting to look back as well as ahead, and reflect on the state of our industry and the future of our organization.  by Isaac Mizrahi – Co=President of ALMA / Chairman of the Culture Marketing Council

Voices are only impactful based on the relevancy of their messages. PR practitioners are charged with crafting messages that drive impact within organizations. It is communications professionals who can ensure that messages are anchored on a voice from a diverse perspective, ensuring the message is relevant and considers insights from the intended audience. D&I needs to go beyond ensuring that the workforce is representative of different cultures and perspectives by addressing how an organization is communicating relevant messages to those audiences. PR has the power to drive the biggest impact to an organizations’ D&I efforts.  By Andy Checo – President of the Hispanic Public Relations Association & VP Havas FORMULATIN

L’ATTITUDE and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.

When it comes to transformational technologies, the irony that unites them all is how they’re routinely hyped before proven, applied, or even understood among CMOs and marketers. By the time they change the world, people barely notice and are well onto shinier objects. Technological innovations morph and rebrand as they spread throughout society and the business sector. The information superhighway, grid computing, and personal digital assistants (PDAs) are just a few examples.

Anllelic Lozada is an Integrated Account Executive at Grupo LMH in Puerto Rico.

The analysis examines local broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Local radio and television’s influence on the national economy as well as all 50 states and the District of Columbia is broken out in the study.

By Gonzalo López Martí – Creative director, etc / LMMiami.com

• Virtue signaling is socialspeak for hypocrisy.
• It can be more or less performative.

It’s time to #SEEALL. 

As marketers, our role is simple: deliver growth.  Today’s modern family – our customer – is increasingly multicultural by nature and we must make sure our work reflects that.  For this reason, our companies should reach out to consumers in relevant and meaningful ways that ultimately have the ability to connect with our customers while lifting corporate growth.  Everyone should feel included and valued.  It’s time to celebrate diversity.  Highlight what makes us different and what brings us together as a society.

According to Vincent Létang, EVP Global Market Intelligence and author of the report: “The US ad market had a great first half thanks to a strong economic environment as well as media innovation and a dynamic technology vertical. Digital media ad sales matured, as expected, but continued to grow close to +20% yoy, while editorial media performed better than expected thanks a recovery of radio, and OOH in full swing. We forecast an 11th year of growth in 2020 as record political spending will generate an all-time high of $5.5 billion in incremental ad revenue and mitigate the effect of the expected economic slowdown”

GroupM and eight of the industry’s media, technology and publishing organizations announced the formation of the New Majority Ready™ Coalition. Led by GroupM, and comprised of Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom, the coalition’s aim is to help brands better adapt to the changing U.S. demographics and assist in developing their audience planning and media strategies accordingly.

Rigid corporate cultures do not inspire anybody to think creatively and come up with novel solutions to everyday problems. Millennials get far more accomplished when formalities and hierarchies are stripped away. The new, modern leader has to be approachable and expect to be treated the same as every other individual in the organization, this is an essential element to workplace relationship formation.  by Kristien Turner – Head of Digital Financial Literacy | Corporate Partnerships

As high school students return to school, they may see the benefits of new state laws across the country that require curriculums to offer a class about personal finance. This is great news for young adults as 76% of recent high school graduates agree it should be required, according to a national survey by Experian.

NewSchools Venture Fund released a new report, Talented, Passionate and Underrepresented: Investing in Latino Edupreneurs. Informed by a combination of qualitative and quantitative research, the goal of the report is to better understand the reasons why there are so few Latino education innovators, and what education philanthropies can do to better support them.