Marketing
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the fragmented nature of media investments and the resulting measurement challenges. This fragmentation makes it harder to get a unified view of return on investment (ROI), leaving many advertisers struggling to understand the true impact of their campaigns.
CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand
In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars.
Most sponsorship proposals fail because they’re sales decks, not stories.
Too many rightsholders still lead their proposals with what they have to sell — logo placements, hospitality, social media slots. But brands don’t buy assets. They buy outcomes.
THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:
Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny's final concert in his Puerto Rico residency on September 20, 2025. By Jennifer Wynns, M.A. - Vice President of Digital & Multimedia Sales, US| Data Driven| Solutions Catalyst| Consultant| DEI Advocate
Incrementality vendors love to tell you: “Run another test. Validate another model.”
Incrementality vendors love to tell you: “Run another test. Validate another model.” But at what point have you run enough tests to actually make a decision? And the moment you finish that validation cycle, the environment has already shifted. Economic conditions change. Consumer behavior changes. Competitors change. So is your Chicago holdout test really the right answer for your national strategy? Is that
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups)
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups). Every founder I coach asks me this question at least once.
Hyundai Launches ‘Elevating What’s Next’ Campaign for the 2026 Palisade Hybrid SUV
Hyundai Motor America, in collaboration with Lopez Negrete Communications, has unveiled a new marketing campaign.
Retail CEOs share tariff impacts ahead of holiday shopping
The holiday shopping season is rapidly approaching, and retailers are preparing for one of the industry’s most critical periods. But behind the scenes of cheer and celebration, many businesses face mounting pressure from current trade policies — including rising costs, supply chain uncertainty and tough decisions around staffing and investments.
Hispanic Agencies Are Shaping America’s Story – Every Single Month of the Year
It’s Hispanic Heritage Month, which means brands are once again rolling out the usual once-a-year campaigns: colorful cliché visuals, a few Spanish words sprinkled here and there, maybe even a vibrant mariachi track. Cute? Sure. Authentic? Ni de cerca. By Daisy Cabrera
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion [REPORT]
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
How Americans View AI and Its Impact on People and Society [REPORT]
Artificial intelligence tools are now playing a role in many aspects of life and society, spanning politics, the arts, work and beyond. While Americans express some openness to AI’s potential benefits, they’re concerned about its impact on some human abilities, according to a new Pew Research Center survey.
53% of Consumers Distrust AI-Powered Search Results
Fifty-three percent of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more frustrating than traditional search methods.
On the passing of advertising legend Emilio Alvarez-Recio: A life of success with Colgate-Palmolive
Emilio Alvarez-Recio, the Cuban-American international corporate executive whose name became synonymous with Colgate-Palmolive, passed away last week in Key Biscayne, Florida.
The Many Faces of the American Dream for Hispanics
When we talk about the American Dream, it often sounds like a singular promise: work hard, buy a house, raise a family, live free. But for Hispanic Americans, the dream is far from one-dimensional. It is shaped by heritage, rooted in family, and reimagined across generations. By Maria Lucia Parra
The press release used to be the golden ticket.
The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. By Isabella Maldonado
When Bilingual Latinos Buy, Who Gets the Credit?
Bicultural, bilingual Latinos are engaging with culturally relevant creative—sometimes in Spanish, sometimes in Spanglish, or even English in stories that reflect their real lives. By David Sánchez Y’s
These Award-Winning Campaigns Leveraged the Art of Storytelling
Storytelling is forever. No matter how technology advances and changes the way people consume information, work, and even socialize, the power of effective storytelling will never become obsolete; if anything, a compelling narrative can help brands stand out in a sea of sameness and boringness.
General Motors’ Norm de Greve on Creativity, AI, and the Future of Marketing
"It's not humans versus machines; it's humans with machines," says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed.
