Marketing
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
Evolving brand loyalty trends and consumer behavior [REPORT]
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle.
The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”
Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live. By Gene Bryan / HispanicAd
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
The Upsides (and Downsides) of Brand Partnerships: A Guide
Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Immigration at Near-Record Highs: A Net Positive for the US
Immigration has been a contentious issue in the United States since at least the 1840s when waves of Irish immigrants arrived to escape famine. Their arrival was met with racist backlash, and many were deported back to Ireland with little more than the clothes on their backs. Anti-immigrant sentiment shifted to anti-Chinese in the 1880s and anti-Italian in the 1920s. Despite the pro-immigration inscription on the Statue of Liberty, the U.S. has never been particularly welcoming to immigrants. This is despite the fact that 97% of Americans trace their ancestry to somewhere other than the U.S., and only 2.9% of Americans are of Native American descent.
Is the Agency Review Process Broken?
A lack of standards for agency reviews continues to hamper agency-client relations
Dove Launches #MyHairAMiModo Alongside Bomba Estéreo and Latina Community Voices to Celebrate Hair Diversity & Self-Expression
Dove partnered with Li Saumet of Bomba Estéreo to re-record the band’s ant hemic hit song, “Soy Yo,” with an updated message and music video that speaks directly to hair self-expression, encouraging Latinas of all generations to celebrate the unique hair that makes them, them.
Consumers to Spend Nearly $900 to Celebrate the Winter Holidays
Those celebrating the winter holidays expect to spend $875 on average on gifts, decorations, food and other key seasonal items, according to the National Retail Federation’s latest consumer survey conducted by Prosper Insights & Analytics. The amount is $42 more than consumers planned to spend in 2022 and is in line with the average holiday budget over the last five years.
On Trust. The Future Does Not Fit in the Containers of the Past.
A case can be made that today the most important asset is that of trust. While a Brand seeks attention its goal is to become a trust mark. By Rishad Tobaccowala - the Chief Growth Officer at Publicis Groupe
The 5 Best Practices in Hispanic Marketing
Any smart, modern marketer knows there is no question that the U.S. Hispanic population continues to grow and evolve rapidly. Some even realize that this consumer segment is the primary growth driver for their categories and brands. In fact, according to a recent report from UCLA Center for the Study of Latino Health and Culture, if the U.S. Latino population were its own country, the GDP would be the world's fifth largest, outpacing even the United Kingdom, France, and India. What's more, out of the world's top 10 largest GDPs, U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China.
Why Brands Should Unlock the Hispanic Pet Market for Growth
The pet industry is booming, with a significant contribution from Hispanic pet owners. Here's a condensed look at why brands should focus on this market to drive growth
Latino and Latinx/e: Finding a Solution for a Challenge That Is Dividing Our Community
There are many studies that show that the number of people within the LATINO/HISPANIC community who use the term "Latinx/e" is less than 5%. Yet, I've seen articles asking the community to accept the term, while the community has expressed it LOUD AND CLEAR that it's not happening. Marketers know that IF YOU DON'T KNOW or UNDERSTAND your target audience, it's over. Using the term LATINX/E for the Latino community is the same thing. While many are trying to make it STICK, my recommendation to ALL MARKETERS is to stay away from the term until the COMMUNITY agrees on how this term should be used, not the 5%. By Luis Solís
Why Radio Can’t Afford To Ignore The Multicultural Majority
This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, and audio advertising industries as they navigate an increasingly multicultural audience. Courtesy of Radio Ink
Fandoms: The Next
The concept of fandom is not new. People have always been passionate about the things they love, whether it's a sports team, a TV show, or an artist. However, in recent years, fandom has become more than just a community of enthusiasts. It has proven to be a powerful economic force that brands are leveraging to drive sales and grow their businesses.
Transparency Gaps Are Leaving the Door Open to Bad Actors
While fraud still complicates the programmatic landscape, marketers armed with the right questions can navigate their way through
Latina on a mission to save bodegas
Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations.
ANA announces 2023 Multicultural Excellence Award Winners
Now in their 23nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2022 and June 2023. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in Las Vegas.
