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Marketing
Hispanic Market Overview 2016 [REPORT]
Multicultural Influences on Holidays
With multicultural consumers a significant and growing part of the U.S. population, brands and retailers can not ignore the unique tastes, preferences and traditions of African-American, Hispanics and Asian-Americans both during the holidays and year round.
Rigging And Transparency — Brands Are Just Reaping What They Sow
Make your bed, then sleep in it. Right? Well, whenever something happens in the advertising industry that brands don’t like, it’s well worth a little more self-examination behind the causes. Sure, big agencies are not exactly innocent creatures who should avoid blame — but let’s be honest, 2016 has been the year of blaming agencies for everything under the sun. So how about a reality check?
The Rise Of Autonomous Agents (And The End Of Advertising)
Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence. True, they both share the common thread of AI, which powers the “self” in self-driving cars (computer vision, decisioning) and the chatty personalization of bots. But that’s where the similarity ends, because most bots don’t employ real AI or machine learning, but are just collections of “if-then” statements in a new package.
Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US
When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.
Online or Traditional Advertising, What’s Better for Brands?
Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. By Kenji Govaers, Matthew Meacham and Guy Brusselmans
ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising [REPORT]
Given the healthy short- and long-term impact of media advertising, marketers should realign a share of promotional dollars to media to stop brand erosion. This shift will enable marketers to reinforce brand equity, support shopper loyalty and drive consistent brand growth.
Mobile Marketing: Don’t Miss the Moment
Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing. By Laura Beaudin, Wendy Grad, Elizabeth Spaulding and John Grudnowski
The age of analytics: Competing in a data-driven world
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. Is big data all hype? By Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, and Guru Sethupathy
Agencies Face Tougher New Business Environment
New business development is often a difficult task for ad agencies. In addition to the day-to-day upkeep required for current clients, agencies must also constantly perform the challenging work of searching out new opportunities and partners. According to research, the process doesn’t appear to be getting any easier.
Finding New Ways To Be Fearless
Healthcare marketing is in the midst of a dramatic transition. This transition is being dictated by the behavior and preference of the patients and physicians we serve. While we are generally less dependent on mass media, we are still very much under its spell. The allure and tradition of mass media continues to shape strategies and execution in ways that we may not realize.
Is CPG Advertising Boring The Industry To Death?
Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.
Visual Trends 2017
Visual trends can be difficult to identify as they are happening, but Getty Images manages to do just that. For its annual trend report, the photo service analyzes imagery in pop culture and advertising, as well as data from its 400 million annual downloads, to predict the visual trends that will shape the year to come.
10 Facts To Convince Your Boss To Invest In Hispanic Marketing [INFOGRAPHIC]
This year, Captura Group found 10 fantastic reasons to invest in Hispanic marketing. Take these facts to your boss, invest in Hispanic marketing, reap the positive results, and be a hero.
Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 [REPORT]
The new report—titled “Connected Interaction to Power Brand Attraction”— explores the many ways digital transformation has impacted marketing and the organization’s ability to grow and profit from expanded relationships with customers.
Transparency Voted ANA “Marketing Word of the Year” for 2016
If a single word could represent the U.S. marketing industry in 2016, what would it be? According to the members of the ANA (Association of National Advertisers), that word is transparency.
Advertisers, Media Agencies Are Having The Wrong Conversation With Media Owners
I spent last week in New York and met with a variety of media owners. I sat with a very large local radio network, a large national outdoor company, a company that sells targeted TV ads, and a digital advertising platform. By Maarten Albarda
Smartphones & the Dramatic Reshaping of American Families
From conversations on the go to checking in on social media to navigating to destinations near and far, the accessibility of Smartphones has transformed how we live, work, and play.
Can Shopper and Brand Marketers Work Together?
The point of purchase is no longer just in-store as a result of the rise of digital marketing, and marketers are looking for new ways to create a win-win-win for brands, retailers, and shoppers. By Kerry Breen, Sr Manager, Marketing Knowledge Center at ANA