Marketing

Need to add a little extra “oomph” to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go sideways fast.  By Paul Carlstrom, VP of operations, TDA Group

There is no question that online media forms play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up.   By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.

Growth is the engine of wealth and success.  Stock prices soar.  Companies expand, hire and promote, and salaries rise.  Optimism abounds.  Everyone has a place in a growing future.  The party does not go on forever, as we know.  Growth rates slow, and sometimes they halt — the reasons vary, but it’s inevitable.  Still, the end of growth is shocking, and the advertising industry is now facing the shock.  By Michael Farmer / Madison Avenue Manslaughter Archives

Ipsos study reveals consumer knowledge on government regulations of products and ads.

Most individuals likely don’t spend much time wondering how the products they use every day are developed. Generally speaking, they identify the products that appeal to them and then bring them into their lives without thinking too much about how they came to be—their drinkable yogurt, their antioxidant beverages and their rippled toilet paper.

As you may know by now Kantar Millward Brown has published a new report titled, ‘Make a Lasting Impression’. Implicit in the report title is that idea that making a lasting impression is a good thing, something that advertisers should be aiming to do. But why is making a lasting impression a good thing?  by Nigel Hollis

New Ipsos research shows a clear path for brands to protect their reputations and avoid the political fray.

Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved.  By Arielle Feger, associate manager, marketing knowledge center

HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas.  The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.

While I  agree that marketers probably could do more, I take issue with the tone of this and other industry reactions to the one-year anniversary that not much has changed. From working directly with some of the largest advertisers in the world, I can tell you that a LOT has changed.  by Maarten Albarda

Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media.

You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn’t easy, but it is possible. To get there, you must first master these five important skills.  By Jane Maas, ANA Faculty

The misapprehension is that closing the gap between advertising exposure and purchase occasion is a good thing. The whole ‘marketing in the moment’ trend is based on the idea that if you can reach someone during the shopping process then your advertising will stand more chance of influencing the sale. There are a couple of reasons why this idea is flawed.  by Nigel Hollis

For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumer’s buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status.

There is a revolution occurring and it’s not of the political sort. Brand loyalty is a thing of the past, retail doors are closing at an alarming rate, and power and influence have shifted into the hands of consumers, who now have the ability to take down a brand or a retailer in 140 characters or less.

BNY Mellon’s Pershing launched a new whitepaper, “Gen Why? How to Succeed with Younger, HNW Clients Who Question Everything,” sharing tips on how advisors can attract younger, high-net-worth (HNW) investors.

Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being and are more than ever financially prepared for it.  by Lee Vann – Capture Group

Early in the internet age, Hispanics were on the wrong side of the digital divide, lagging the general population in terms of internet access. Now, the majority are internet users, though Hispanics still underindex a bit for internet penetration.

If you are in the market for Fruitchup, a new tomato ketchup sweetened with real fruit and no added sugar, Amazon, not Whole Foods or Walmart or Kroger stores, may be your best bet.