Marketing

Do you know that feeling when you read something and get a nagging feeling that something is just not right?  by Nigel Hollis

It wasn’t so very long ago that the industry’s trade press was full of articles berating the agency community for being resistant to change — the common thread being that in a world that is changing so fast the agencies were lagging behind.  This was always rubbish – but it inevitably takes time for changes to filter through and to reach the public domain.  By Brian Jacobs / The Cog Blog Archives

In the WPP Annual Report, Jeremy Bullmore suggests that while some advertising works by encouraging an immediate sale most advertising works to make a brand more saleable. It is a hugely important distinction. Making a brand more saleable improves the efficacy of all aspects of the marketing mix but to do so the advertising must make a lasting impression.  By Nigel Hollis

Compared with adjacent retail channels, U.S. convenience stores have boasted relative strength and sales growth in recent years. Built on the premise of speed, convenience stores are modeled to deliver on specific consumer needs that competing channels don’t yet address fully.

Last week, the ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC released a study which provides practical solutions to help advertisers take greater control of their programmatic investments. The study provides an “Advertiser Playbook” with an eleven-step plan to enhanced programmatic accountability.

Ten of the 15 fastest-growing large cities were located across the South in 2016, with four of the top five in Texas, according to new population estimates released by the U.S. Census Bureau.

Over the past 35 years in the business, not once was I taught or asked to use insulting words to get my point across to marketers, ad agencies, the media or executives looking to target US Hispanic Consumers.  By Gene Bryan / HispanicAd

An article this month in the Financial Times, “Advertisers Pull Back from Targeting U.S. Latinos,” quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising Agencies (AHAA), as saying: “a growing number of companies in the US are shying away from marketing efforts aimed at Latino consumers for fear of offending “racist” supporters of President Donald Trump.  By David Morse / President and CEO of New American Dimensions

It’s happening and there is no turning back.  Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner.  No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news.  By Pedro de Córdoba- Senior Director / Burson Latino

The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).

A recent article by James McQuivey on Forbes proposes that the age of interruption is coming to a close, because people will no longer be doing interruptible things on interruption-friendly devices. If so, what does that mean for the future of brands and advertising?  by Nigel Hollis

The NBA has a ripe opportunity with its ever-growing Hispanic audience by expanding their reach to sports-crazed fans. By solidifying their hold on the Hispanic community, they are in prime position to have a large influx of diehard fans for generations to come.   Courtesy of Lopez Negrete Communications Inc.

For years, agencies worked as “agents” when buying media for their clients. As agents, agencies looked out for the best interests of their clients and negotiated the best media rates. Today, many agencies are acting as “principals” rather than agents. In a principal relationship the agency may or may not be looking out for the best interests of their clients; and it’s possible (even likely) that the agency is putting its own interests ahead of the client. Hence the line we have heard from ANA members — “Is my agency working for me or itself?”   By Bill Duggan, Group EVP, ANA

I’m kinda tired of hearing everyone talk about how data is going to save our industry. I’m tired of everyone measuring creative effectiveness against KPIs for which they are ill suited. I’m tired of watching all of the good ideas turn into splinters of their former selves in service of their data-driven masters. And mostly, I’m tired of the bad work that often springs from so-called “data-driven advertising.”

Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business, a new report out today from Kantar Millward Brown shows fewer than one in seven ads are designed to deliver a strong emotional message that consumers will quickly absorb.

Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood.  By Ozzie Godinez – CEO and Co-Founder at PACO Collective

Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors.  By Dr. Nikki Westoby, Director of Neuroscience, Nielsen Consumer Neuroscience

Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.

The Interactive Advertising Bureau (IAB) released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors. The report sets out a consistent vocabulary and structure for programmatic advertising, including details of the core processes, tasks, and platforms involved in automating digital advertising.