Marketing

HispanicAd.com in association with Adam R Jacobson are proud to annouced the availability of the 2015 Hispanic Market Overview.  To download click on image or CLICK HERE.

Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.

The Internet of Things will open an entirely new dimension of consumer targeting.

No matter your brand, your client or your industry, everyone is looking to get noticed. In order to make this happen, it’s important to have a solid PR strategy in place. The world of PR is drastically changing, and in order to get in the spotlight you need to be innovative and forward-thinking. Companies and their PR agencies have become increasingly savvy in an attempt to stay relevant and to increase brand awareness. Catching the attention of the masses is not always as simple as just distributing a press release.  By Alejandra Londoño / Vice President of International Expansion at Juan Valdez

Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how to mine it. While new data sources like search and social media can enhance the understanding of consumer behavior, marketers need reliable and consistent metrics to make good decisions.  By Sarah Walker / Global Lead, Digital Behavior Analytics – Millward Brown

It’s hard to ignore the siren call to protect the planet. Or to remain unmoved by those facing increasingly poor living conditions across the globe.  As a result, many consumers have adopted more sustainable behaviors. Others are working for or supporting organizations dedicated to social and environmental change.

Requests for Proposals have enjoyed a long tenure as one of the most important — if inefficient and cumbersome — aspects of communications planning. But as cross-channel initiatives become more complex, as they move increasingly toward harnessing behavioral nuances and orchestrating intricate experiences such as “micro-moments,” these antiquated systems of gathering and using critical information are increasingly inhibiting.

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future?  by Richard Benson-Armer, Steve Noble, and Alexander Thiel

There are few universal truths when examining industry advertising spending in 20 global markets.

Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.

Sprint announced that Roger Solé is appointed chief marketing officer, effective immediately.

Marketers are ramping up their technology investments to better understand consumer needs and behaviors.

$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity?  By Kathy Whitlock / Univision Insights

The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk.  By Pedro de Córdoba – Chief Strategy Officer / Eventus

Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.

The research aimed to gather consumer views and specific areas of concern that lead travelers to alter their plans, intentions or destination picks. Among these events and incidents are terrorist attacks, natural disasters, disease outbreaks, regional conflicts, political upheaval, crime and violence, civil unrest, plane crashes, and cruise line accidents or food safety issues.

There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016.

Welcome to the sixth episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Sharlene Taule – Actress, Singer, Composer & Writer.

A new national survey from cloud communications provider Corvisa proves that consumers are getting fed up with poor customer service and as a result, businesses’ livelihoods are at stake.