Marketing

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology.

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

CIOs appear to be more committed to greater collaboration than CMOs, according to the report, The CMO-CIO Disconnect.

Brand stretch involves expanding the offering beyond the brand’s ‘core’. More specifically, it involves launching new products and/or services under an existing brand name, typically into adjacent categories, or into totally new offers and categories.

A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents’ basements, spending all their time on Facebook and wasting their days as the “boomerang generation.” The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their children back for a while, knowing it is a time that will likely pass too soon.

Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year.

This is the fifth annual publication of the BrandZ Top 100 Most Valuable Global Brands. To download report CLICK on link below: http://www.hispanicad.com

The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers. P2P has become a key reference point for media planning, resulting in major changes to the way consumers buy and the way marketers plan their campaigns. In this “new media mix,” consumers have emerged as a critical partner in media planning.

The results of the survey revealed an increased awareness of content marketing since last year, with marketers more frequently putting formal content marketing programs in place. 78 percent of respondents stating that they are somewhat familiar or very familiar with content marketing (up 13 percent), and nearly half (49 percent) reported having a formal content marketing strategy in place.

How do you effectively leverage online advertising to build your brand? There are a lot of opinions floating around, but what really works? In January of 2013, Vizu partnered with the CMO Council to assess the potential for the industry in 2013 and identify best practices for leveraging your online brand advertising.

While matters of race and culture continue to be the reason for much controversy and political blame games could corporate America draw a practical lesson from this emotional topic?

After being part of a vivid panel during Fox News’ Hannity, I went into evaluating some recent happenings in pop-culture, social media and news to expose an eminent reality; culture and race does matter in America.

By Lili Gil Valletta, Cofounder XL and Media Contributor

Often treated as an afterthought by marketers and agencies alike, the 15-second TV spot is usually just a cut down version of the 30-second spot, rarely copy tested, but assumed to be at least 50 percent as good as the :30 from which it’s derived.

BlueKai released its second Data Impact Report which revealed that brands are dramatically increasing their reliance on data to power their marketing efforts. According to the new study, 36% of respondents indicated that at least a fifth of their marketing budgets were “data driven” vs. only 11% cited in the company’s report in December 2012, showing a staggering 227% increase over the last 6 months.

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels, according to a survey by research firm Econsultancy and data consulting company Lynchpin. More companies also paid attention to social data in 2013, at 63% of respondents, up from 56% the previous year.

Hispanic agencies, thus, hold all the right cards. Or, in Miami, all the right domino chips. They have the insight to not only direct Hispanic marketing efforts but also hold the keys to the truck that’s driving all of a brand’s efforts moving forward, given the multicultural population surge that will one day soon make Whites a minority across the US, and not just in the top 15 DMAs. By Adam R Jacobson – Hispanic market media strategist and veteran journalist.

The unprecedented tsunami of data available to marketers has dramatically changed digital advertising – and the ways CMOs must make decisions about it. Big Data continues to amplify digital’s capabilities and creates entirely new ones. Marketers now have a nearly infinite number of variables they can tweak to design the best campaigns possible for their audiences. Yet as the ad world becomes more automated thanks to artificial intelligence (AI) and machine learning, data collection and analysis is more complex than ever before.