Marketing

I remember the first time I saw the line of Secret’s “Mean Stinks” deodorants while running through Target, and I actually stopped in my tracks. What is that? Is it a mistake? Wow, the brand is taking a bold stand against high school/college bullying and that is the manifestation of the campaign on pack. When I returned to my laptop that evening, I became obsessed with Mean Stinks – the booming online community, the blue pinky challenge, celeb endorsements. Brilliant.

  It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.

Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.

Latinum Network announced the findings of a survey conducted by the network’s VozLatinum community on back-to-school shopping trends among U.S. Hispanics.

No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home!   What do you mean you are already at home because this is your country?

The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.

Senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.

  The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers.

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology.

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

CIOs appear to be more committed to greater collaboration than CMOs, according to the report, The CMO-CIO Disconnect.

Brand stretch involves expanding the offering beyond the brand’s ‘core’. More specifically, it involves launching new products and/or services under an existing brand name, typically into adjacent categories, or into totally new offers and categories.

A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents’ basements, spending all their time on Facebook and wasting their days as the “boomerang generation.” The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their children back for a while, knowing it is a time that will likely pass too soon.

Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year.

This is the fifth annual publication of the BrandZ Top 100 Most Valuable Global Brands. To download report CLICK on link below: http://www.hispanicad.com