Marketing

For as long as there have been cities, they have been maligned as soulless vortexes that pollute and overwhelm, irresistibly dragging innocents towards them, sucking up their aspirations and hopes when they get there. The cities of the Old Testament — Babylon, Gomorrah — were places you desperately wanted to avoid rather than go visit. Dante even located his Inferno below the city of Jerusalem: one funnel-like, ever more degrading series of rings from which people never escaped, condemned to repeat their sins without hope of breaking the cycle. In the 20th century, the city became the place where runaways were lost, old people abandoned, and everybody in between stressed beyond endurance. By Alain Groenendaal – CEO of Wing

There are 82 million Moms in the U.S. and they are the golden ticket to marketing success for many brands. It’s evidenced not only in the focus, research and communication all around her, but based on the fact so many companies are employing and deploying Mom panels. Mom panels like Walmart Moms are Moms recruited by brands to help brands connect with larger Mom audiences. They are usually chosen for their social influence, personality and the size of their social graphs. Brands utilize the Moms for insights, blogging, tweeting and creating content on their behalf. In effect, Mom has become the new Assistant Brand Manager.

Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

In part two of his book Multicultural Intelligence, Morse (2009) introduces eight rules for the multicultural marketer. These rules are a series of dos and don’ts that marketers should seriously consider when targeting the American market. By: Neleen Leslie – Graduate Student / Florida State University

Influential information is generated by many sources and necessitates a new purchasing strategy that, when successfully managed by brands, builds loyalty. In this study, we examine the steps consumers take during their purchase decision journey – the Purchase Decision Cycle. We examine what is “Inside the Buy.”

Available at HispanicCMO.com and HispanicAccountPlanner.com

With barely two months of 2011 in motion, the Hispanic buzz and business is making it hard to keep up with all the developments on media, research and Latino business matters. This is why this Moments2CultuRise report will provide you a quick run-down at the top stories making news in 2011 thus far. Also to help you dive deeper into each topic, we have provided the links with information and details regarding each. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer XL Alliance

Available at HispanicCMO.com

The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, has finalized the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.

Produced exclusively for HispanicAd.com, Hispanic Market Overview 2011, presented by Telemundo, offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2010 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

DOWNLOAD REPORT HERE

Organizations representing the broadcasting, marketing and market research industries aligned in embracing Ad-ID as the industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, announced Bob Liodice, President and CEO, ANA (Association of National Advertisers).

Kids today are practically born wired. No longer restricted to the home computer or school, digital media now accompanies them wherever they go thanks to the growing universe of mobile devices.

Much of my work with big companies and start-ups these days is focused on how to make brands more engaging, and on strategies for activating audiences. Central to these strategies is a commitment to very regular connections with a key audience.

Today’s increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. A new strategic brief published by the Chief Marketing Officer (CMO) Council identifies the top 10 ways marketers can add value across the marketing ecosystem by embracing real-time, adaptive marketing models and practices.

Today’s connected consumers are using the Internet to make everyday purchase decisions. Yet, the majority of the brick-and-mortar retailers from whom they make their purchases continue to struggle to establish a complete online presence. DOWNLOAD REPORT HERE.

In an earlier report, we unveiled Latina Digitalistas, the 31% of all Latinas who are actively shopping online. Digitalistas prefer shopping online to in-store, use the internet to plan their shopping trips and frequently research products online. Moreover, when we did our qualitative deep dive of the 2010 Latina Shopper Study in Los Angeles, Houston and New York, we discovered these women are, to say the least, truly fascinating as shoppers!

Available at HispanicCMO.com

Ask most marketers about their Hispanic strategies and targeted promotional budgets, and their usual answers include plans to win in Los Angeles, Houston, Miami and New York. Good news, what you are doing is certainly going after the epicenters of Latino market power in America but today I want to challenge your thinking…I want you to pick up the phone call your agency or media planner and ask them: What are we doing in Chicago? The facts and figures show that the windy city is blowing the numbers with Latino growth, buying power and overall economic impact.

By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer, AG-XL Alliance

Available at HispanicCMO.com

The U.S. Census serves as the official guidepost to track the growing influence of Latinos in this country, including the political representation that determines the level of government spending and attention our communities receive. And for business and marketing professionals, its findings provide an authoritative set of speaking points about the potential Latino consumers possess to ignite brands and businesses. by Roberto Ramos, President & CEO, the vox collective

Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com