What are CMO priorities for 2009?
Marketing
Revelations, Renovation and Improved ROI.
Let’s face the facts: the economy is not going to improve overnight. But reducing marketing budgets across the line only reduces costs. It does nothing to ensure your company remains competitive, nor does it take advantage of the inherent opportunities a downturn opens up.
Nearly 40% of CMOs unsatisfied with Quality of New-Hire Talent Pool.
Chief Marketing Officers at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates, according to new Epsilon research profiling the American CMO.
Trends in Branding 2009.
Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what’s going on in today’s rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their
customers.
CMO Council: companies missing great opportunity to turn customer pain into competitive gain.
Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.
2009 Annual Hispanic Marketing Web Summit – Assigning Value to the Hispanic Segment.
Telemundo and The San Jose Group invite you to watch the 2009 Annual Hispanic Marketing Summit, presented in a webcast format for the first time. As in past events, we take you through expert minds, exploring the potential qualitative and quantitative impact the Hispanic segment can have on your business.
Boomers: The Overlooked Media Sweet Spot.
What do beer, gum, candy, snacks, and fragrances have in common? All are categories that under-spend on media against a Boomer demographic that accounts for the bulk of consumer packaged goods sales.
How to Optimize your Marketing Mix in a Down Economy.
Today’s marketing reality is shrinking budgets, tighter wallets, intense scrutiny and increased accountability. Clear ROI for your marketing programs is more important than ever. To fully optimize your online business, you need to understand the impact of every marketing dollar so you can spend for maximum results.
Peanut Butter brands spread Success.
Ask people to name their favorite brand of peanut butter, and you’ll likely get a few different answers. The top three peanut butter brands in the United States, however, are clear-cut: Skippy, Jif and Peter Pan. Of course there are also the devotees of all-natural private-label brands, gourmet varieties and even other legume butters (the peanut is more closely related to the lentil bean and the pea than to members of the nut family). Let’s be honest, though: how often do you find yourself hankering for a sunflower-seed-butter sandwich?
Most valuable U.S. Retail Brands – Importance of Brand for Driving Sales in a Downturn Economy.
Interbrand Design Forum released the Most Valuable U.S. Retail Brands, the first-ever ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand in 2008, followed by popular retailers Best Buy (No. 2), The Home Depot (No. 3), Target (No.4) and CVS (No. 5).
Media in the 21st Century: The Great Melding Pot.
As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century have become increasingly blurred, according to the third annual U.S. Media Myths & Realities survey.
This melding of media means the content deliverables that were once owned by a specific medium are now found on nearly all platforms – a shift that has helped create an increasingly participatory and fragmented media landscape.
A Stronger Sense of Hispanic Pride & Unity.
I think that we, Hispanics, Latinos, or whatever label we are assigned, those of us with roots in Latin America, are strengthening our sense of common identity in the United States. A sense of identity based on pride. What we have in common appears to be overshadowing what makes us different. Our heritage from Latin America has a common cultural influence from Spain, the native peoples of the American continent and Africa, a common language, and beliefs in the supernatural that shape how we look at the world. Now, in the United States our heritage is being further shaped by the “American” experience. Being of Latin American origin in the United States promotes a unique way of looking at the world.
