Brands are ready for their close-up.
Does seeing the latest model of the Corvette Stingray in “Transformers” or hearing the new Rihanna hit on the soundtrack of “Gossip Girl” motivate consumers to buy?
Marketing
Online Marketing Effectiveness.
Search is first.
What is the best way to generate sales online?
While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search.
Defining and streamlining the Marketing Supply Chain.
The Chief Marketing Officer (CMO) Council announced it will launch a new research project and think tank dedicated to driving best practices in marketing supply chain management in the $1.5 trillion marketing services sector. This initiative will assess the effectiveness of spend, procurement processes, agency resource utilization, the sourcing and delivery of marketing consumables, carbon footprint reductions, workflow management, overall supply chain performance and the reduction of waste and cost.
Brand Building: 2/3 of Marketers recently shifted to Short-Term Plans.
Marketers are also planning for renewed activities when the recession ends and the recovery begins. Media budgets will be increased (68 percent) along with social networking/word-of-mouth (41 percent) and budgets for innovation and testing/learning (40 percent). Seventy-three percent of respondents said they would ideally implement these increased marketing activities three to six months before the recession ends, and an additional 16 percent as soon as it ends.
Luxury Brands: How to maneuver through this moment of Austerity.
Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.
Survey: 27% of Marketers Suck.
A recent survey conducted by the Committee to Determine the Intelligence of Marketers (CDIM), an independent think-tank in Princeton NJ, recently found that ………
Online engagement deepens as social media and video sites reshape.
Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.
Companies falling short in Digital Marketing say Corporate CMOs.
Citing a disconnect between their own personal capabilities and how the companies they work for are performing in the digital marketing arena, nearly 75% of respondents describe themselves personally as “at the cutting edge” or “right where they should be,” while 60% believe that their companies are “behind the curve.”
