Marketing
US holiday shopping 2023: Consumer caution and retailer resilience
After a year of modest sales growth, retailers face a critical holiday sales season. The big question on everyone’s mind: Will consumers—whose spending habits have challenged efforts at curbing inflation—finally pull back?
LEADERS FROM ALMA, OMNICOM, PRISA MEDIA AND D EXPOSITO & PARTNERS JOIN HMC BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced Angela Rodriguez, SVP/Head of Strategy at alma, Michael Roca, Executive Director of ELEVATE at Omnicom Media Group, Nestor Perinot, Chief Revenue Officer at Prisa Media, and HMC Hall of Fame winner and media architect Gloria Constanza, partner at d expósito & Partners have joined its Board of Directors. These members will work closely with HMC Chair Isabella Sanchez, VP of Media Integration at Zubi, the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialists.
What Happens When Media Consumption Rates Peak?
Is the show over? Peak TV has peaked and the amount of time U.S. consumers spend with media is nearing its highest point, according to PQ Media's "Global Consumer Media Usage Forecast 2023-2027," putting an even bigger onus on marketers to make their brands stand out or be lost in the haze.
The power of partnership: How the CEO–CMO relationship can drive outsize growth
Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO.
Empowering CMOs: Overcoming Challenges and Building Personal Brands
In an episode of the ANA Marketing Futures podcast, Katie Klumper, the founder and CEO of Black Glass Consulting, discussed the challenges faced by chief marketing officers (CMOs) and the importance of empowering them to claim their rightful place within organizations. Klumper highlighted the need for CMOs to navigate the evolving landscape of marketing leadership and develop a new skill set to drive growth and succeed as individuals.
Forward Thinking on why we ignore inflation—from ancient times to the present—at our peril with Stephen King [PODCAST]
In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Stephen King. King is a senior economic advisor to HSBC, having served as the bank’s group chief economist from 1998 to 2015. His latest book, very prescient in timing, is We Need to Talk About Inflation: 14 Urgent Lessons from the Last 2,000 Years.
Need to Know: How to measure digital audiences and campaigns
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and reaching their intended audience at the right frequency1.
The TV Ad Landscape Is Changing
Connected TV's lower-funnel capabilities are changing the nature of TV advertising for good
AI Can Save Time, But It’s Not Saving Advertising
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won't necessarily revolutionize the advertising industry. The reliance on AI today is obvious in how quickly it has been placed on a pedestal of being a saving grace within the advertising industry.
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
Evolving brand loyalty trends and consumer behavior [REPORT]
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle.
The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”
Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live. By Gene Bryan / HispanicAd
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
The Upsides (and Downsides) of Brand Partnerships: A Guide
Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Immigration at Near-Record Highs: A Net Positive for the US
Immigration has been a contentious issue in the United States since at least the 1840s when waves of Irish immigrants arrived to escape famine. Their arrival was met with racist backlash, and many were deported back to Ireland with little more than the clothes on their backs. Anti-immigrant sentiment shifted to anti-Chinese in the 1880s and anti-Italian in the 1920s. Despite the pro-immigration inscription on the Statue of Liberty, the U.S. has never been particularly welcoming to immigrants. This is despite the fact that 97% of Americans trace their ancestry to somewhere other than the U.S., and only 2.9% of Americans are of Native American descent.
Is the Agency Review Process Broken?
A lack of standards for agency reviews continues to hamper agency-client relations
Dove Launches #MyHairAMiModo Alongside Bomba Estéreo and Latina Community Voices to Celebrate Hair Diversity & Self-Expression
Dove partnered with Li Saumet of Bomba Estéreo to re-record the band’s ant hemic hit song, “Soy Yo,” with an updated message and music video that speaks directly to hair self-expression, encouraging Latinas of all generations to celebrate the unique hair that makes them, them.
Consumers to Spend Nearly $900 to Celebrate the Winter Holidays
Those celebrating the winter holidays expect to spend $875 on average on gifts, decorations, food and other key seasonal items, according to the National Retail Federation’s latest consumer survey conducted by Prosper Insights & Analytics. The amount is $42 more than consumers planned to spend in 2022 and is in line with the average holiday budget over the last five years.
On Trust. The Future Does Not Fit in the Containers of the Past.
A case can be made that today the most important asset is that of trust. While a Brand seeks attention its goal is to become a trust mark. By Rishad Tobaccowala - the Chief Growth Officer at Publicis Groupe
