Marketing

In marketing conversations over the last four decades, Hispanic Marketing has led the so called “Multicultural Conversation”, but in the last two years the practice has been almost eliminated from the conversation.

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, marketing leaders continue to reprioritize channels, programs and resources.

On today’s episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Several components needed to drive customer loyalty, retention, and conversion rates

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F

Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

At this point, the business case for diversity, equity, and inclusion is a no-brainer. Not only is it a moral obligation, but research suggests maintaining a diverse and inclusive workforce improves business outcomes and financial performance. So, essentially, implementing DEI initiatives within your organization is common sense and just makes cents, right?

Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.

Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.

Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.

Legacy brands including Bud Light, Dunkin’ and Reese’s are diversifying their product portfolios and stepping into unexpected markets.

Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts.

Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused their broader marketing efforts. Now, as global ad spending rises, it’s important for brands and advertisers to think beyond the short term—and existing customer bases.

It is mid 2021, the new found social awareness is blooming, Corporate America is selling itself as WOKE and the Hispanic Marketing & Media Industry is lost in the conversation.  Ostracized is a better term and it is in full display in all Multicultural Marketing conversations that have occurred at the hands of mainstream trade marketing platforms.

As retailers head into the second half of 2021, the “great uncertainty” that clouded the nation’s economic outlook earlier in the year has transformed into evidence of an unprecedented recovery from the COVID-19 pandemic, National Retail Federation Chief Economist Jack Kleinhenz said.

In this episode of The McKinsey Podcast, Diane Brady speaks with senior partners Kim Baroudy and Massimo Mazza about the state of entrepreneurship in Europe and beyond.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview – titled “The Reopening of Hispanic Marketing”

Our always-online lifestyles have undoubtedly paved the way for highly digitized marketing experiences, which offer brands the benefit of securing sales quickly when an online shop is only a few clicks away. When the pandemic arrived and e-commerce exploded, it only accelerated trends that would have otherwise taken years to reach ubiquity. The significant disruption across businesses over the past 15 months, however, has highlighted a notable shortcoming of marketing efforts that are overly focused on driving short-term sales: they do little to grow a business over the long term.

The scenario is a familiar one to e-commerce retailers: a supplier increases prices on an item, so a category manager increases the item’s selling price. But this effort to make sales of the item more profitable is promptly undermined by a well-intentioned marketing manager, who lowers the price of the item by 20 percent as part of a promotion.