By Gonzalo López Martí Creative director, etc. / lmmiami.com/
- It happens again and again.
- Regardless of the number of weeks or months an agency is given to prepare a presentation for a pitch or RFP, the last stretch will involve sleepless nights, lost weekends, exhaustion and nervous breakdowns.
- Even if the entire payroll of said agency is assigned to the project with ample time to react, the outcome will be the same.
- The very definition of a paradox: the more staff one adds to complete a certain task, the longer it takes to be fulfilled.
- Pathological procrastination?