Research

Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).

A new study looked at what healthcare executives are doing to serve the U.S.’ emerging Hispanic population, including challenges, opportunities and strategies surrounding Hispanic healthcare.

Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).

According to Nielsen’s Hispanic Consumer Report, Hispanics over the age of 50 are a growing group in an increasingly younger multicultural society, and are exerting cultural, economic and political influence on the evolving U.S. mainstream.

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

David Morse, president and CEO of New American Dimensions, has been selected to receive the Founder’s Award from Mshale Newspaper, the African community newspaper based in the Twin Cities.

By Gonzalo López Martí / LMMIAMI.COM

• Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
• This is happening now.
• A lot.
• Social media is increasingly replacing market research in our line of business, whether we like it or not.
• However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
• That’s why social media is pretty fuzzy from a scientific POV.
• Even fuzzier than those darned focus groups.

Kantar IBOPE Media will provide clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.

Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.

Adolescence is a time of incredibly physical, social and emotional growth, and peer relationships – especially romantic ones – are a major social focus for many youth. Understanding the role social and digital media play in these romantic relationships is critical, given how deeply enmeshed these technology tools are in lives of American youth and how rapidly these platforms and devices change.

The roughly one in four Americans expecting the economy to improve in the coming year is all but unchanged from June (26%, vs. 25% in June). However, pessimism continues to grow, with three in ten Americans expecting the economy to get worse in that time (30%, up from 27% in June and 21% at the beginning of the year).

According to July 2015 polling, nearly two-thirds of US ad agency executives are optimizing or customizing ad creative dynamically based on data. In return, they are hoping primarily for engagement—and clicks.

The EOSS is a research study of consumers with diverse backgrounds to better understand how Americans define happiness, success and financial accomplishment in their lives. The first phase of results reveal important findings on Hispanic attitudes.

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence today released “Generation Z & Young Millennials: Mobile First on Campus,” a study conducted with Qriously that shows that smartphone screens should be the primary medium for reaching today’s college students – the first of Generation Z and last of the Millennial generation to enter young adulthood on campus.

comScore, Inc. and Rentrak Corporation announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.

Asian immigrants are projected to make up a larger share of all immigrants, becoming the largest immigrant group by 2055 and making up 38% of the foreign-born population by 2065. (Hispanics will remain a larger share of the nation’s overall population.)

Being Mexican American is tough. Anglos jump all over you if you don’t speak English perfectly. Mexicans jump all over you if you don’t speak Spanish perfectly.  BY David R. Morse – President & CEO / New American Dimensions

By Gonzalo López Martí / LMMIAMI.COM

• Once upon a time, strategic planners were market research experts with deep knowledge of consumer behavior, motivations and insights.
• No wonder clients loved them.
• They still love’em hard.
• Sometimes more so than they do us creatives.
• Kudos.
• Well deserved.
• Strategic planners managed to add credibility to creativity.
• Of course, an awful lot of strategic planners are just psychobabbling creative wannabes.

While Hispanic Millennials do skew towards English, it’s important to note that more than half of them consume some or all of their Television content in Spanish. The reason for this appears to be that broadcast is still where a lot of the content they want to see is aired. Additionally, there’s evidence that suggests that Spanish language advertising is better at connecting with bilingual Hispanics so it may also be the better option for advertisers looking to reach Hispanic Millennials.

The study examines the unique attitudes, perceptions and behaviors of different Millennial segments, including the young Millennial, mature Millennial, Millennial female, Millennial male, affluent Millennial and Millennial mom.