Research

The Interactive Advertising Bureau (IAB) today released the “What Works and Why: IAB MIXX Awards 2015 Insights Report,” providing analysis from the awards’ elite panel of industry judges on select Gold-winning campaigns that captivated audiences and delivered meaningful results for brands.

Hispanics spend an average of $300 less per month when compared with the general U.S. population, according to new survey results from TD Bank, America’s Most Convenient Bank.

Nielsen announced that Trina M. Fresco will now be serving as the vice president of U.S. Community Alliances, Events and Engagement.

From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. In fact, nearly seven-in-10 (69%) global respondents to a recent survey think face-to-face interactions are being replaced with electronic ones. And the digital landscape is only getting more crowded, as a new wave of digital devices, such as wearable and connected car technologies, gain traction.

From 2000 to 2013, 78 counties in 19 states, from California to Kansas to North Carolina, flipped from majority white to counties where no single racial or ethnic group is a majority, according to a new Pew Research Center analysis of Census Bureau data. (Our analysis includes only counties with a minimum population of 10,000 in 2013.)

Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.

Millennials have been born and raised in the age of technology, and unlike past generations, they are not influenced by traditional “push” marketing strategies. Nora Ganim Barnes, chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts Dartmouth, spoke with eMarketer’s Lisa Barron about the implications for companies.

Immigrants Are a Growing Share Among Black Americans … As the Black Immigrant Population Has More than Quadrupled Since 1980A record 3.8 million black immigrants live in the United States today, more than four times the number in 1980, according to a Pew Research Center analysis of U.S. Census Bureau data. Black immigrants now account for 8.7% of the nation’s black population, nearly triple their share in 1980.

Generation Y or “Millennials” (aged 18-34) are, on one hand,  just like their grandparents when it comes to their finances – they’re conservative, risk-averse, and realistic about setting goals and taking responsibility. At the same time, they exhibit all the telltale signs of youth – they’re more confident than other generations that they’ll reach their financial goals; they’re more optimistic that their financial situation is improving; and they bring a joie de vivre to their careers.  

10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”

For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age. Much of the concern has come from data that suggest adults age 18-34 so-called Millennials do not visit news sites, read print newspapers, watch television news,or seek out news in great numbers.

Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.

We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

Millennials have finances on their minds. Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal, and six in 10 were also focused on making a comfortable salary.

Movie viewers in North America are frequenting the theater less often.

With the buying power of the U.S. Hispanic market now eclipsing $1 trillion annually, marketers are more focused than ever on attracting this lucrative segment to their brands. But understanding the “how” in consumer spending is just as important as the “how much.” As the number of payment options available increases, the connection between purchase and payment has far-reaching implications: from how marketing should be planned, to how products are distributed, and even how sales are forecasted and measured.

The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.

About six-in-ten U.S. adult Hispanics (62%) speak English or are bilingual, according to an analysis of the Pew Research Center’s 2013 National Survey of Latinos. Hispanics in the United States break down into three groups when it comes to their use of language: 36% are bilingual, 25% mainly use English and 38% mainly use Spanish. Among those who speak English, 59% are bilingual.

The past five decades – spanning from the time when the Silent generation (today, mostly in their 70s and 80s) was entering adulthood to the adulthood of today’s Millennials – have seen large shifts in U.S. society and culture. It has been a period during which Americans, especially Millennials, have become more detached from major institutions like political parties, religion, the military and marriage. At the same time, the racial and ethnic makeup of the country has changed, college attainment has spiked, and women have greatly increased their participation in the nation’s workforce and their representation on college campuses.

The Hispanic market’s affinity towards wireless prepaid services is keeping the prepaid segment growing among Hispanics, according to Eric Fogle, CEO of ShareTracker, the largest U.S. market research company dedicated to telecom market share and flow share measurement products and analytics.