Research

Experian Marketing Services published a new research report today that reveals the key marketing strategies, tactics and trends that will define the 2014 holiday season.

This snapshot is only the latest manifestation of a decades-long rise in the number of Americans who have ever remarried. All told, almost 42 million adults in the U.S. have been married more than once, up from 22 million in 1980. The number of remarried adults has tripled since 1960, when there were 14 million.

Latin America is home to more than 425 million Catholics – nearly 40% of the world’s total Catholic population – and the Roman Catholic Church now has a Latin American pope for the first time in its history. Yet identification with Catholicism has declined throughout the region, according to a major new Pew Research Center survey that examines religious affiliations, beliefs and practices in 18 countries and one U.S. territory (Puerto Rico) across Latin America and the Caribbean.

This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.  by Lee Vann / Captura Group

An estimated 78.1 percent of people in U.S. households had a high-speed Internet connection last year, according to a new report released today from the U.S. Census Bureau. However, digital divides exist among the nation’s metropolitan areas and demographic groups.

A “like” can go a long way, according to the newly released 2014 Cone Communications Digital Activism Study. Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, Americans see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.

A.T. Kearney released the results of the study “Connected Consumers Are Not Created Equal: A Global Perspective,” that is focused on better understanding today’s connected consumers – Who are they? What motivates them? How do they move from connectivity to consumption and what are the implications for global brands and retailers? Based on the findings the study provides recommendations for retailers and brands.

eMarketer forecasts that more than 147 million people in the US will use a tablet in 2014, up 11.2% from 2013 levels. The US tablet audience will account for 58.5% of internet users and 46.1% of the US population this year and is on track to include more than half of all people in the US by 2016.

Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic.

The Census Bureau recently released data from the 2013 American Community Survey (ACS), including languages spoken for those five years of age and older. The new data show that the number of people who speak a language other than English at home reached an all-time high of 61.8 million, up 2.2 million since 2010. The largest increases from 2010 to 2013 were for speakers of Spanish, Chinese, and Arabic. One in five U.S. residents now speaks a foreign language at home.  By Steven A. Camarota is the Director of Research and Karen Zeigler is a demographer at the Center for Immigration Studies.

Nielsen  unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

When the Harris Poll asked American adults to consider the top three people they admire enough to call a hero, of those who answered, three out of ten listed a family member (32%), with 26% specifically referencing parents.  Apart from family members, Americans are most likely to consider members of the military (21%); religious figures (including deities) (19%); medical & emergency services personnel (18%); U. S. Presidents (17%); activists/humanitarians (12%); and celebrities (11%) to be their heroes.

The US affluent population is growing. At the same time, digital device usage by this demographic to access media is increasing, and they own these devices at a higher rate than the general population, according to a new eMarketer report, “US Affluents’ Media and Device Usage: Avidly Accessing Media, High Digital Device Ownership Drives Usage Higher.”

Hispanic parents are more likely to agree that “TV helps me be a better parent” than Caucasian parents, and they are much more likely to be watching TV with their children than families in the general population. These are among the key findings from a recent study conducted by Penn Schoen Berland (PSB) on behalf of the ANA’s (Association of National Advertisers) Alliance for Family Entertainment (AFE).

MediaMath released a study of unprecedented scale that examines how marketers from around the world view the role of data in their marketing and advertising practices – from how data is used to how it impacts performance.

A new Ipsos global survey highlights how wrong the public across 14 countries are about the scale of the basic make-up of their populations– and how the United States scores against the other 13, finishing in second-to-last place.

Before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not.

Cell phones and social media platforms like Facebook and Twitter are playing an increasingly prominent role in how voters get political information and follow election news, according to a new national survey by the Pew Research Center.

SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.

Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic.