Research

With a goal toward accessing Total Market strategies through the growing healthy-driven movement, SGG has launched SSG Wellness Spectrum™ powered by GfK MRI, an advanced analytics tool designed to incorporate wellness propensities & consumption insights to ground Total Market strategies across segments.

Bessie Ramírez has joined Terry Soto at About Marketing Solutions, Inc. as Managing Partner.

Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America’s Most Convenient Bank.

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

Health and wellness is trending. At the start of year, U.S. consumers listed health among their top five concerns for 2014. Concurrently, the popularity of fitness bands, smartphone apps that track health and fresh food sales have all risen dramatically.

The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).

I have a very simple proposal: Let’s rate the impression.

Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.

If given the choice between making a big purchase and paying off loans, millennials would rather do the latter—at least if they had the money.

Consumer adoption of network connected technology is on the rise, with 69 percent of consumers planning to buy an in-home device in the next five years, according to the 2014 State of the Internet of Things Study. By the end of next year, a total of about 13 percent of consumers will own an in-home IoT device such as a thermostat or in-home security camera. Currently, only about 4 percent of those surveyed own such a device.

Population experts will join EthniFacts’ Guy Garcia and NPR’s Maria Hinojosa to mark the date of the “Multicultural Tipping Point,” when the United States will officially become a nation comprised of primarily interethnic individuals, on Friday, August 22 at 10 – 11 a.m. at Father Duffy Plaza in Times Square, between 46th and 47th Streets.  The EthniFacts CulturEdge Countdown Clock will appear on the Clear Channel digital billboard to the west of Father Duffy Square during the press conference.

A milestone is expected to be reached this fall when minorities outnumber whites among the nation’s public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.

Have corporate marketers figured out social media measurement?

There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does.

This month’s MarketPulse is exploring how Hispanics choose to communicate and engage. If you consider the facts, outlined in the graphic below, you’ll see that not only are Hispanics more likely to own smartphones instead of landlines, but they’re more likely to browse and stream on their phones as well. These numbers represent a new generation of the U.S. Hispanic market, who embrace technology and use it frequently.

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t).  by Stephen Palacios / Added Value    

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

The Futures Company appointed Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.

Puerto Ricans have left the financially troubled island for the U.S. mainland this decade in their largest numbers since the Great Migration after World War II, citing job-related reasons above all others.

Hispanic investors have a strong appetite for financial education and more sophisticated investment knowledge, according to a recent Wells Fargo survey.

A new survey on the travel habits of U.S. Hispanics conducted by Best Western International revealed mobile is a critical tool for Hispanic travelers on the go, with more than a quarter of respondents reporting they have booked travel reservations via mobile phones in the past year.