Research

SSG analysis reveals that contrary to the myth that Hispanics are less likely to make pets full members of their families, Upscale Latinos are increasing pet ownership dramatically while other segments are nearly flat or declining.  The pet industry shift towards Hispanic consumers has implications for pet food manufactures, specialty stores, mass discounters, toys, animal hospitals, grooming spas, and other high-end services, etc.

The Southern California Broadcasters Association (SCBA) created a White Paper that is focused on the consumer and the commercials they remember and those they ignore by media.

Regionally, North America (103) and Europe (77) reported consumer confidence increases of three and two points, respectively, from the first quarter. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. Confidence declined in the Latin America (90) and Middle East/Africa regions (93), dropping three points and one point, respectively.

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4% who said the same in Q4 2013.

In its newest paper, Raising Fusionistas 2.0, Alma researchers answer the question — are Fusionistas passing on their love for both the Hispanic and American cultures and their values to a new generation of Hispanic children?

Population Living in Multi-generational Households Has Doubled Since 1980A record 57 million Americans, or 18.1% of the population of the United States, lived in multi-generational family households in 2012, double the number who lived in such households in 1980.

For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

STRATA found in a recent survey of viewers of online videos and TV, younger audiences feel that targeted ads are more intrusive than their older counterparts.

We at Univision found this question of language of particular importance for our partners, and joined Nielsen and Starcom Mediavest Group’s Multicultural division to find some concrete answers.  By Roberto Ruiz / Univision Communications Inc.

Today’s kindergartners offer a glimpse of tomorrow’s demographics. A new data analysis by Pew Research Center finds a big increase over the past decade in the number of states where at least one-in-five public school kindergartners are Latino.

The percentage of young first-time mothers who are married is dropping, according to Fertility of Women in the United States: 2012, a report released by the U.S. Census Bureau.

Quench your thirst. Brush your teeth. Bring the family together. At their most basic level, consumer products companies satisfy fundamental human needs. Today, digital technology is enabling those needs to be fulfilled better and faster than ever before.

Nielsen reveals 2014 mid-year U.S. music sales, airplay and streaming data for the six-month period of Dec. 30, 2013 through June 29, 2014. Nielsen SoundScan measures U.S. point-of-sale of recorded music product.

The increasing influence of Hispanic-Americans on every aspect of American life—from politics to media, fashion to entertainment—is felt most keenly in the four U.S. states bordering Mexico, a microcosm of the U.S. Hispanic community. Already the largest racial/ethnic group in the U.S. after Caucasian, Hispanics are forecast to become the majority in 25 years.

As part of our ongoing series with Geoscape, this month’s MarketPulse is focused on New Mainstream vacation preferences. As we dive into the dog days of Summer, many of us are traveling to the beach, the mountains or just embarking on “staycations” to relax in the warm weather. The travel and tourism industry is incredibly lucrative and marketers must understand New Mainstream behaviors in order to capitalize on opportunity. Check out some of the surprising data below to learn how America is spending their time off.

A recent Harris Poll found a strong majority of Americans believing economic inequality in the U.S. today is a problem (79%), with over half believing more specifically that it’s a major problem (54%). New findings further reveal that U.S. executives are even more likely than the general population to see it as a problem overall (88%), albeit less inclined to see it as a major problem (44%).

At 2014’s halfway point, Americans are loosening their purse strings in several key areas, backing off of several key efficiencies and cutbacks in comparison to a year ago, indicating Americans may be a bit more confident in their financial prospects for the near future. Looking further back, American financial attitudes continue to show great improvement over a few years ago.

Digital technologies have considerable potential to transform how companies create revenue and results via innovative strategies, products, processes and experiences. But do companies recognize that potential, and are they mobilizing to capitalize on it?

When asked to imagine what the U.S. will look like in 2024, 65 percent of American respondents are not convinced the country will be on the right track in 10 years. Two-thirds of respondents do not believe that America will be considered the “land of opportunity” in 10 years, and seven in 10 Americans are not certain that working hard and playing by the rules will bring success in 2024. However, a new social consensus is emerging, with overwhelming majorities believing that same-sex marriage (73 percent) and marijuana use (66 percent) will be legal in most states.

I am writing to you this week from the U.K. where, as those who have followed the goings-ons of the World Cup will understand, all the national team merchandise is on sale at half price. Get yer Rooney gear cheap!   Anyway, in this third World Cup post I wanted to look at World Cup sponsor recognition research. After 10 years at Coca-Cola and over 3 years at Anheuser Busch-InBev,  I know what it’s like to be an official sponsor. I have negotiated directly with FIFA and so am somewhat familiar with the ins and outs.