Research

The survey also found that significant percentages of consumers — particularly younger ones — would be open to banking with technology players such as Google, Amazon and Apple if the companies offered such services. 

Employed Baby Boomers and Gen-Xers may complain about being overworked—but for Millennials, getting more work is a major goal.

The South and West dominated the list of fastest-growing municipalities between 2012 and 2013, claiming all of the top 15, seven of which were in Texas. Frisco and McKinney (near Dallas), Odessa (in West Texas) and Pearland (near Houston) were the other Texas cities on the list.

Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans.

Top 15 states with highest percentage of immigrants, California, New Mexico, New York.  A sharp rise in the number of immigrants living in the U.S. in recent decades serves as a backdrop for the debate in Congress over the nation’s immigration policies. In 1990, the U.S. had 19.8 million immigrants. That number rose to a record 40.7 million immigrants in 2012, among them 11.7 million unauthorized immigrants.

Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”

Americans appear ready to move on from worrying about the recession and one thing seems clear: they need a vacation.  Mintel’s annual comparative audit report, American Lifestyles 2014, suggests that renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years.

In an earlier post, we showed how Hispanic Adult Millennials aren’t yet where they want to be in their careers. As they work their way toward landing their dream jobs, many are employed in low-wage professions they’ve taken just for the paycheck.  So when it comes to their current jobs, what are their biggest challenges?

Even in a world where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage. And more and more, shopping centers are a big part of fulfilling that need. So as shopping centers and malls remain prominent in our culture and consciousness, developers and retailers have big opportunities to become the centers of their communities.

It is a common situation faced by healthcare providers today. A patient, unable to communicate well in English, arrives for treatment and often waits longer than other patients to receive treatment, may not fully understand the treatment that they are receiving, and sometimes bring a different set of cultural values and experiences with health care providers.  Depending on the language and staffing support available, the outcome for the patient becomes a risky situation.  By Edward T. Rincón, Ph.D.

Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.

Measuring America: Our Changing Economy – This infographic presents selected findings from the 2012 Economic Census Advance Report, which include the large employment growth in the Health Care and Social Assistance sector that has occurred between 1997 and 2012. The Advance Report is the first in a series of 2012 Economic Census reports which will be released over the next 2 years.

As the economic resurgence of many states over the past year, has been largely through middle-skilled* jobs, Multicultural (MC) Millennials may now be getting their turn

Young adults coming of age today grew up in boom times, always believing that bright futures awaited them. But as they embark on their adult lives in the wake of the 2008 economic crash, they’ve experienced many challenges.  How have they revised their expectations in this “Next Normal”? And when they have time for fun, what do they do?

As demand for cars rapidly spreads in developing countries, it remains strong in established markets as well. In the U.S., where cars are an integral part of many consumers’ daily lives, obtaining a driver’s license is the initial step toward independence, and a first-car-purchase is often synonymous with pride and freedom. So who are the car buyers of tomorrow, where do they live, and what drives them through the path to purchase?

U.S. consumers are pushing their shopping carts past many of America’s national brands and feel little regret in doing so, according to Deloitte’s American Pantry Study of more than 375 brands across 30 product categories.

Among the different segments of the population, Hispanic respondents show a higher-than-average tendency to smoke e-cigarettes, and tend to smoke them more regularly, with 32% of respondents saying they have tried them, compared to a 25% average.

Just about everyone connects with music, but where we live plays a big part of how we listen to, buy and engage with our tunes.

The U.S. economy hinges on the 10 leading TM states where Multicultural purchase power makes up about a third of the base and also a major contributor to the incremental Buying Power. In fact, over 4 in 10 new consumer purchasing dollars are generated by Multicultural segments in the Top 10 TM states as opposed to 1 in 5 in the other 40 states.  By Santiago Solutions Group

Most Hispanics in the United States continue to belong to the Roman Catholic Church. But the Catholic share of the Hispanic population is declining, while rising numbers of Hispanics are Protestant or unaffiliated with any religion. Indeed, nearly one-in-four Hispanic adults (24%) are now former Catholics, according to a major, nationwide survey of more than 5,000 Hispanics by the Pew Research Center. Together, these trends suggest that some religious polarization is taking place in the Hispanic community, with the shrinking majority of Hispanic Catholics holding the middle ground between two growing groups (evangelical Protestants and the unaffiliated) that are at opposite ends of the U.S. religious spectrum.