Research

A number of research studies – from Pew and others – have confirmed that the incidence of use and frequency of use of the Web among U.S. Latinos rivals – and sometimes even surpasses – the levels of other Americans.  Yet survey research data collection via the Web continues to pose challenges when the target is Hispanics.  Especially if the survey target includes Spanish-dominant and/or less-acculturated Hispanics, building adequate samples has historically been problematic.  By Peter Roslow – President, Roslow Research Group / Adjunct Asst. Professor, Hofstra University

The Big Data (Internet) of Things movement can help clarify the measurement to help everyone make money and build programmatic for brand building and buying. Measurement needs to keep up with the needs of the cross-platform world, and programmatic needs to advance with big data beyond bidding based on price, publisher-perceived quality and viewablity.  

There’s no question that the development of better analytical tools and approaches in recent years has given business leaders significant new decision-making firepower. Yet while advanced analytics provide the ability to increase growth and marketing return on investment (MROI), organizations seem almost paralyzed by the choices on offer. As a result, business leaders tend to rely on just one planning and performance-management approach. They quickly find that even the most advanced single methodology has limits.

For the first time in nearly two decades, immigrants do not account for the majority of Hispanic workers in the United States. Meanwhile, most of the job gains made by Hispanics during the economic recovery from the Great Recession of 2007-09 have gone to U.S.-born workers, according to a new Pew Research Center analysis of government data.

Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.

JWTIntelligence launched Personality Atlas: The World Map Redrawn, a report and interactive website that envisions a world map redrawn according to personality type. Which countries would share borders? In which hemisphere would each reside? What can multinational marketers learn from this reimagined map, especially as they look to expand into new markets and strengthen their presence in others? And with which country does your personality most align?

Targeting older adults has been relegated to “niche” status.  Niche markets are assumed to be smaller and extremely well defined. The Senior consumer market, comprised of more than 23 million seniors and another 81 million baby boomers, is more than 100 million strong.  It is diverse, in terms of ethnicity and lifestage.

As content marketing has increasingly become a go-to tactic for many marketers, it’s important to understand the nuances of creating compelling content marketing for a particular audience. In the case of Millennials, expectations are high when it comes to content marketing. This study, presented by Yahoo, Tumblr, Razorfish and Digitas, provides you with a deep understanding of the Millennial mindset, and provides the strategic principles and creative tactics for developing content marketing for this demographic.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Americans have the highest job satisfaction levels since the beginning of the Great Recession, according to a report released today by The Conference Board. The majority, however, continue to be unhappy at work.

Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed?

Arizona, New Mexico, Colorado Hispanic population return to shares last seen a century ago.

We decided to delve a little deeper into these changes and learn more about women’s body image during each stage of pregnancy and early motherhood.  By understanding exactly what women are going through, and how they’re using today’s technology to cope with these changes, marketers have an opportunity to connect with women in powerful and intimate ways.

A new graphic using statistics from the U.S. Census Bureau’s International Data Base shows the populations of the 32 participating countries in this year’s FIFA World Cup and past champions. The combined population of this year’s participating countries is 1.9 billion.

The growing presence of the Latino population in the U.S. continues to challenge the ability of organizations in selecting the best linguistic strategy when communicating with Latinos. Commonly used self-reported measures of language behavior have limitations that may lead to unexpected outcomes when used in decisions regarding Latinos. This paper is designed to help organizations – academic, public agencies, and research practitioners — improve their understanding of Latino language behavior as one avenue for enhancing the response of Latinos to their communications.  by Edward T. Rincón, Ph.D. – Rincón & Associates

The first matches are only hours away, and over the course of the month-long tournament billions (with a “b”) of fans will look to catch some of the action, whether on TV, on the radio, via other assorted media or even on-site. But while most of the world is getting ready for the event, here in the U.S. neither the tournament nor soccer itself have reached mainstream acceptance. However, demographics give reason to believe this might change over time, as younger generations of Americans are showing far more interest in the sport and event alike than their older counterparts.

World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services. Specifically, World Cup fans are 31 percent more likely than average to watch online video across multiple devices, with 64 percent of adult fans watching online video during a typical week, compared with 49 percent of all adults.

In today’s economy, jobs that were once abundant are now a scarce commodity. Many young people who grew up with high hopes of landing their dream jobs once they finish college have found their options to be severely limited.  So what does it mean to be successful in a world where the elements that defined it to past generations-money, success, power-are so much harder to come by?

A new report, English-Speaking Ability of the Foreign-Born Population in the United States: 2012, uses statistics from the Census Bureau’s American Community Survey to focus on the relationships between English-speaking ability and place of birth, level of education and years spent living in the United States.

A broad overhaul of the nation’s immigration laws has been debated and discussed among policy makers for a dozen years, but Congress has yet to pass a bill. Last month, several Hispanic advocacy leaders criticized the president for policies that have contributed to the more than three million immigrants deported since 2004. Yet now, some Latino leaders are wondering if immigration reform is perhaps “crowding out other issues facing the Latino community.”Immigration is not top priority for Hispanics