Research

America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. In this report, we take advantage of a particularly large survey to conduct a unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well.

The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall.

Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center) released the results of a national survey on blogger trends among Latinos. The findings identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latina bloggers.  

In last week’s blog post, we looked at Hispanic Adult Millennials’ ideal work schedules and saw that many – especially those who are 19 to 29 – aren’t working as much as they’d like. Many are in part-time jobs they’re unhappy with. So if they’re dissatisfied with their current situations, what would satisfy them if they could do whatever they wanted?

Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters.  A survey conducted by Mooslyvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a treasure trove of data on what really motivates them in how they think, shop, buy and continue purchasing their favorite brands.

Nielsen Catalina Solutions (NCS) has teamed with Nielsen Audio to pioneer the first single-source measurement tool built for the radio industry. Clear Channel Media and Entertainment (Clear Channel) first piloted this innovative measurement approach in 2013 and is one of the radio networks included in this study.

Over the last few decades, many Census Bureau studies have examined race reporting among Hispanics on the census questionnaire, but these studies did not specifically look at those who self-reported being of Hispanic origin.

If Hispanic Adult Millennials could have their ideal work schedule, what would it be? Tr3s has the answers, drawing from data from its soon-to-be released 2014 Hispanic Adult Millennial study.

One of every six times a viewer is watching primetime TV, that viewer also is using social media, according to a Council for Research Excellence (CRE) study.  About half of social media activity while users are watching TV relates to the TV programming.

Nielsen announced the promotion of Mónica Gil to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team, effective immediately. Multicultural Growth and Strategy is a part of Nielsen’s External Affairs group and will drive business growth by providing market understanding and delivering comprehensive strategies to reach multicultural consumers.

The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen Audio Today report, 94.2 percent of all Hispanics (aged 12+) listen to the radio during the week.

Test your knowledge of the relative populations of different geographic areas by participating in the U.S. Census Bureau’s version of “March Madness.” The Census Bureau’s Population Bracketology is an interactive data visualization allowing you to fill out your own bracket based on comparisons of state and metro area population. The objective is to pick the larger population between two metro areas or states and see how close you can come to a perfect score of 63. At the end, visitors can mouse over the choices to see the actual population numbers or view the data table.

How important is harnessing big data for your marketing efforts?

The Census Bureau has embarked on a years-long research project intended to improve the accuracy and reliability of its race and ethnicity data. A problem is that a growing percentage of Americans don’t select a race category provided on the form: As many as 6.2% of census respondents selected only “some other race” in the 2010 census, the vast majority of whom were Hispanic.

What types of jobs do Hispanic Adult Millennials have? How do they feel about their work – and is there anything they might prefer doing? As part of its soon-to-be-released 2014 study, Tr3s asked Hispanics ages 19 to 34 about their current work situations, and how they compare to their ideal careers.

Consumers have come to expect brands to interact with them—not simply talk at them. However, November 2013 polling by Google Think Insights and Advertising Age found that marketers were struggling to actually manage online engagement.

In recent months, books and research are being released focusing on a “new” trend in “collaborative buying” and “sharing shopping.” While it may be newly noted for Millennials, it is an established pillar of the collective-oriented Hispanic culture based on their familial structure which has migrated to their vast social network communities.  By Santiago Solution Group

Over the last couple of years, I’ve become increasingly convinced that one common phrase deserving to be retired is, “The power of the purse.” Is it because women no longer wield buying power in their households? Absolutely not, of course they do; but the reason is not because the purse isn’t powerful, it’s because the wallet is now carrying equal weight in married households. The power of the purse connotes that men don’t have a say or, more importantly, don’t care about the brands they and members of their households bring into the home. It turns out they do, and there’s research proving it.

Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who is viewing and engaging with it. Then having the ability to use those metrics to make immediate adjustments in order to optimize a campaign.  by Captura Group

The new study, The State of In-Vehicle Technologies, explores consumer awareness for emerging vehicle technologies, areas of satisfaction and improvement for built-in vehicle systems, and highlights the most effective channels to reach consumers.