Research

According to a comprehensive new report, there is a startling contrast in economic prosperity between successful and struggling American communities. America is divided into nine different community profiles, ranging from the successful — the “Affluent Metroburbs” — to the genuinely troubled — the “Endangered Communities.” Fifty percent of the American communities studied are struggling to find their way forward after the Great Recession.

The Hispanic population grew to 53 million in 2012, a 50% increase since 2000 and nearly six times the population in 1970, according to the most recent U.S. Census Bureau data. Meanwhile, the overall U.S. population increased by only 12% from 2000 to 2012. Hispanic population growth accounted for more than half of the country’s growth in this time period.

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey’s Consumer Commerce Monitor study.

What are Millennials into right now? How do perceptions of what’s cool differ between Hispanic and non-Hispanic young people? And has what’s cool changed from last year?

The Hispanic Community Health Study/Study of Latinos (HCHS/SOL), the research study of Hispanic/Latino health funded by the National Institutes of Health (NIH), has released initial findings that show significant variations in disease prevalence and health behaviors among groups with different backgrounds.

Patterns of global migration have shifted in recent decades and those changes, along with the ups-and-downs of the economy, have also resulted in changes in the flow of remittances —the money that many migrants send back to families in their countries of origin.

As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y by understanding what’s important to this culturally diverse and life stage-straddling group, and how digital and mobile permeate their lives.

Hispanics & Multicultural non-Hispanic generated six in ten of all new grocery buyers between 2011 to 2013. Health-Natural stores buyers growth rate was led by Most Acculturated Hispanic segment. Hispanics led in Mass/Discount growth rate. On the other hand, Least Acculturated buyers declined sharply for Hispanic Grocery stores and C- stores. Millennials led in the growth rate of Low-Tier and in the decline of Mid-Tier.

When it comes to their financial lives, some Hispanic Millennials like to have all their ducks in a row. Using Simmons data, Tr3s recently identified and analyzed this segment, called “Life Planners.” Representing a little more than 1 in 3 Hispanics 18-34, this group is optimistic, believes in seizing opportunities when they arise, strives to be well-informed, and doesn’t like the idea of debt.

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.

Batanga Media announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital campaign measurement tool.

Disparity among Millennials Ages 25-32 By Education Level in Terms of Annual Earnings …For those who question the value of college in this era of soaring student debt and high unemployment, the attitudes and experiences of today’s young adults—members of the so-called Millennial generation—provide a compelling answer. On virtually every measure of economic well-being and career attainment—from personal earnings to job satisfaction to the share employed full time—young college graduates are outperforming their peers with less education. And when today’s young adults are compared with previous generations, the disparity in economic outcomes between college graduates and those with a high school diploma or less formal schooling has never been greater in the modern era.

Based on a thorough evaluation of the viewing patterns in broadband-only homes and an ongoing industry appeal to maintain stable measurement in local television, we have decided to exclude broadband-only TV homes from local TV measurement and ratings for the time being.

Latinos are an important segment for businesses related to the movies. To illustrate the latest on Hispanic movie habits, Tr3s took a look in a recent report, “Hispanics at the Movies.”

Nielsen Local Buyer Reach is a solution that connects what viewers watch with what they buy, by linking proprietary Nielsen local television viewing data with actual consumer transactions and auto registrations.

The New York Times (article), Fox News, MSNBC and others have made an inter-ethnic family the cause de jour (MSN’s take). Some marketers are continuing to push the envelope on ethnic norm shifts in the U.S. and what that means to their brand.  by Stephen Palacios, Executive Vice President, Added Value US

If you’re like most Americans, listening to the radio is part of your regular weekly schedule. In fact, 92 percent of the people in the U.S. over the age of 12 (242 million people) listen to the radio each week. But what you may not be conscious of is where and when you’re most likely to tune in to hear your favorite music, news, talk or sports programming…because it depends on your employment status.

According to the National Association of Home Builders (NAHB), the Remodeling Market Index (RMI) held steady in the fourth quarter of 2013 and is at its highest reading since the first quarter of 2004.

For better or worse, Millennials are often viewed as a singular group. They are often characterized as a “me-first” generation that would rather spend time “instagraming” their meals than having a meaningful conversation with another human being. Most brands, of course, know this notion is false. Millennials are very much a deep, complicated collection of people whose interests and purchasing patterns are yet to be completely cracked by marketers.

This report, based on the Current Population Survey, provides a portrait of academic achievement by demographic characteristics, such as age, sex, average earnings, and Hispanic origin.