Research

Cinema spending is the latest victim of the ongoing declines in traditional media, according to figures from the Advertising Association and Warc. Cinema spend is expected to reduce by 15% in 2013, on the back of a 9% decline in the first half of the year. TV spend is robust, while all other media show declines, with the exception of direct mail, which is static.

A Broken Bargain for LGBT Workers of Color examines how LGBT workers of color face unique challenges related to their race and ethnicity and their sexual orientation and/or gender identity. In particular, LGBT workers of color are hindered by three major barriers: educational barriers; hiring bias and on-the-job discrimination; and unequal pay, benefits, and taxation. As a result, LGBT people of color are some of the most disadvantaged workers in the United States—and face extraordinarily high rates of unemployment and poverty.

Standing out in a world of choice isn’t easy. Earning consumer devotion to a brand or store takes more than just offering a good product. Price, packaging, customer service and reputation are just some of the factors involved in a consumer’s decision-making process. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading. While Nielsen research shows that bigger rewards generally inspire higher loyalty levels, loyalty programs are no guarantee of loyal behaviors.

Last week, we highlighted some recent shifts in Hispanic Adult Millennial employment that Tr3s has discovered in preliminary work for its 2014 study, which will focus on Hispanics 18-34 and their relationships to work and play. This week, we have some additional work-related trends on how Hispanics are faring in average number of hours worked, individual and household income, and frequency of job changes.

Nearly 60 percent of global respondents said that loyalty programs (marketing programs that reward members with purchase incentives) were available where they shopped, and of those, 84 percent said they were more likely to visit those retailers, according to a new study by Nielsen.

In recent years it’s become clear that the word “family” doesn’t have to mean a mother, father and 2.5 children. Some families are multi-generational where grandparents have a bigger role in raising their grandchildren, or include two same sex parents, and these new families translate to big bucks for retailers and marketers. New research from Mintel finds that multi-generational families are more likely than all parents surveyed to say they have increased spending on their kids in each of the categories considered, but half (50%) wish families like theirs were better represented in TV and print ads.

Our responsibility is to uncover the “truth” of consumer experiences. The kernel of truth that yields insight is what we hang our hats on – and it’s what truly defines client success. And it only comes through meaningful connections with people.

The end-of-year holiday shopping season seems to start earlier and earlier each year, as retailers are already rolling out their holiday promotions. And those efforts appear to be working, as nearly one quarter (22%) of U.S. consumers report that they’ve already started their holiday shopping, according to the Nielsen’s 2013 Holiday Spending Forecast. Holiday shoppers can also be notorious procrastinators, as 60 percent say they will wait a bit before they start their shopping.

Rincon & Associates released a white paper entitled “New Test Reveals Your Latino IQ” – which presents some unexpected findings when comparing Latinos and non-Latinos on their knowledge of general characteristics about U.S. Latinos. 

Increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season, according to Deloitte’s 28th annual survey of holiday spending intentions and trends.

Recently, Tr3s revealed some new findings about Hispanic Adult Millennials and work. The employment picture has improved for bilingual Hispanics and non-Hispanics 18-34, but joblessness has continued to climb among foreign-born Hispanics.

Even in a multi-channel environment, TV advertising typically makes up the largest portion of a company’s marketing budget. Nielsen’s TV Brand Effect with Segmentation Report , defines how your advertising dollars can truly make an impact.

This report is based on the results of a large-scale, nationally representative survey, the second in Common Sense Media’s series on children’s media use; the first was conducted in 2011 (Zero to Eight: Children’s Media Use in America). By replicating the methods used two years ago, we document how children’s media environments and behaviors have changed.

EPMG announced the launch of Market Tour, an online video series showcasing the uniqueness of the top multicultural markets in the United States. One year in the making, the highly anticipated web series features interviews with prominent community leaders, publishers of multicultural media, and C-level executives.

Hispanic Adult Millennials place a high value on marriage – but they also see it as risky. Hit hard by the recession, money is a major impediment to finding a partner and setting a wedding date.

Mexicans and Salvadorans share a positive image of the U.S. Many believe that people who move to the U.S. lead a better life, and most of those who have family or friends who migrated say they have accomplished their goals while there. Salvadorans, 67% of whom have family or friends in the U.S., express particularly favorable opinions of the U.S.; nearly six-in-ten would move to there if they could. Many fewer Mexicans (35%) say the same.

Create strategic marketing plans that result in more impactful business decisions with comprehensive 2014 U.S. demographic reports and maps. Updated reports include population statistics, demographic estimates and projections, and consumer profiles that let you analyze markets, select site locations and reach your customers more effectively. 

Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.

A focus group is not a question and answer session.  For that you can simply interview people individually in person or on the phone.  The focus group is a focused discussion to understand how people think and feel about ideas.  By Felipe Korzenny, Ph.D.

It is a paradox that measurement, a discipline so predicated on objectivity, can  sometimes be so subjective.