Research

The National Center for Families Learning (NCFL) and the Center on Media and Human Development at Northwestern University release brand new data related
to reading and electronic media use in Hispanic households with young children.

Magid Generational Strategiesreleased new research that identifies unique traits and characteristics of the generation of Americans born after the Millennial Generation. 

As our nation prepares to begin the new year, the U.S. Census Bureau projected that on Jan. 1, 2014, the United States population will be 317,297,938. This represents an increase of 2,218,622, or 0.7 percent, from New Year’s Day 2013.

The US restaurant industry has enjoyed modest growth in the past few years, and Mintel estimates sales of $438 billion in 2013, as well as a 5.9% increase in sales in 2014. Five key trends identified by Julia Gallo-Torres, category manager – US foodservice reports at Mintel, are set to shape restaurant menus and spur this continued growth.

It’s no secret that young Latinos are big fans of technology. For a group that’s always on the go, cost-conscious, and highly social with friends and family near and far, they are very proficient at making the most of whatever technology is available to them.

Patterns of global migration and remittances have shifted in recent decades, even as both the number of immigrants and the amount of money they send home have grown, according to a new Pew Research Center analysis of data from the United Nations and the World Bank.

As Americans search through an array of electronic and connected devices for holiday gifts, Nielsen took a look at how ownership of devices has changed over the last few years and what consumer have in their homes today.

A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over two in five Americans (42%) reply “none of these” – an increase from last year, when 36% indicated the same.

Every year there’s someone difficult to shop for. As we head into the holiday season, everyone has that friend or relative who poses a tricky gift-giving conundrum.

Age and Sex Table Packages and Race and Hispanic Origin Table Packages: 2012 — These table packages are from the Current Population Survey and include detailed statistics about five-year age groups by sex, the older population (55 and older), and the Hispanic, black and Asian populations. The tables provide a wide range of social and economic characteristics, such as marital status, educational attainment, nativity, employment status, occupation and poverty. These tables are also available for previous years and are only available at the national level and should not be confused with similar American Community Survey statistics.

WPP’s Millward Brown and Ogilvy & Mather released a syndicated tool for understanding a brand’s value across racial or ethnic segments. The Brand Cross-Cultural Index (BCCI) is a brand equity database, assesses and ranks brands based on their appeal to non-Hispanic White, Hispanic, Black and Asian consumers.

Hispanics may be driving population growth in the U.S. — but when it comes to appearing on the silver screen, they’re a pretty rare sight. In October, USC’s Annenberg School for Communication and Journalism released a study revealing that in the top 100 grossing films of 2012, only 4% of speaking characters were Hispanic.  In fact, they are the most under-represented group in movies (76% White, 11% Black, 5% Asian).

The year’s end is fast approaching. It’s a time when many choose to reflect on the months gone by, and to re-establish their priorities for the new year. When it comes to finding stability between work and leisure time, some Americans are more out of balance than others – none more so (perhaps not surprisingly) than those in households with children, who report the fewest median hours of leisure time per week (15 hours).

The GfK Brand Benchmark Study, assessing US consumers’ relationships with hundreds of products and services in 48 categories, found stark disparities in what different generations value in a brand. While both Generations X and Y value a product’s functionality (associated with a Best Friend relationship), Gen Y also cares strongly about a brand’s image and notoriety (epitomized by Star and Guru status).

In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.

Asian Americans are the fastest-growing multicultural group in the U.S. and are 54 percent more likely than overall U.S. households to have incomes of $100,000.00 or more according to a new report released today by Nielsen.

The following are a few key findings about who NGLs are and how they’re encountering the world in these recessionary times.

Experian Marketing Services released a new Hispanic shopping analysis that shows Hispanic adults are more frequently visiting retailer Websites than the average online population.

The report examines the Hispanic auto insurance purchasing decisions and how mobile and tablets play an important role on their choice.